🔔 In-Store Shopping: A Hot Trend Once Again! 🔔
📈 Statistics Speak:
6 in 10 customers flock to physical stores to see and touch items, even if they plan to buy online.
51% of retailers are focusing on enhancing the in-store experience in the next 12 months.
Trending Shopping Behaviors: Opportunities & Insights
1️⃣ Placemaking and Curating Experiences:
Pros: Customers seek curated experiences; 6 in 10 shoppers prefer experiential shopping (e.g., dining, events, wellness spaces).
Cons: High investment in creating and maintaining such spaces.
Examples: 7-Eleven’s car wash services, Ulta Beauty’s in-store hair salon, Lululemon’s yoga classes.
2️⃣ The Emergence of “Multihyphenate” Stores:
Pros: Diversifies revenue streams; 8 in 10 consumers are open to trying new offerings.
Cons: Requires significant investment and operational changes.
Examples: Coffee bars in clothing stores, meditation classes in retail spaces.
3️⃣ Secondhand Commerce:
Pros: Appeals to cost-conscious and eco-conscious shoppers; 64% of Gen Z look for secondhand items.
Cons: Managing inventory and ensuring quality can be challenging.
Trend: Resale growth expected to surpass traditional retail by 900% by 2027.
4️⃣ BOPIS (Buy Online, Pick Up In Store):
Pros: Drives foot traffic; enhances convenience.
Cons: Requires efficient logistics and inventory management.
Strategy: Relocating pickup stations and pairing special offers with convenience.
5️⃣ Multiplying Payment Options:
Pros: 90% of shoppers want multiple payment options; boosts sales.
Cons: Implementing diverse payment systems can be complex.
Trend: Contactless payments, BNPL (Buy Now Pay Later), and peer-to-peer apps are on the rise.
🛍️ Blurring the Lines of Digital & Physical Shopping:
Pro Tip: Align print assets with digital campaigns to drive action and recall. Print is nearly double as effective as digital content in generating emotional responses and driving desired actions.
🔍 Takeaway: As consumer habits merge physical and digital experiences, enhancing in-store experiences and embracing new trends can drive significant revenue growth for brick-and-mortar retailers.
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Driving Digital Transformation
5mowhat an interesting interview! 💡