E-commerce has revolutionised shopping, but brick-and-mortar stores still hold a crucial place in retail. To stay relevant, these stores must evolve to offer enhanced in-store experiences that meet modern customer expectations. Today’s consumers seek more than just products; they desire unique, memorable experiences that make shopping enjoyable. This shift in customer expectations has led many brands to rethink their approach to physical retail spaces, and here’s why: ☑️ Builds a connection ☑️ Encourages longer visits & increased spending ☑️ Showcases brand identity Retail is no longer just about buying - it's about creating unforgettable experiences 🛒 Discover more here - https://lnkd.in/ewy_cg53 #Shopping #CustomerExperience
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Discover how effective store layouts improve operations and elevate customer experiences. Learn key strategies from space planning to tech integration in this insightful article. #STIRIXISExecutive #Retail #RetailStrategy
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Discover how the future of in-store shopping is being reshaped! This Forbes article dives into the latest retail design innovations poised to revolutionise consumer engagement. Read More > https://zurl.co/X7DR"
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Doing some holiday shopping this weekend? One thing we've seen our retail clients getting more and more obsessed with is the shopping EXPERIENCE. When we can order anything we need online and have it delivered to our door within a few hours, retailers are left asking: What makes the in-store experience awesome? We helped a major retailer dive into this question with a combination of virtual and in-store shop-alongs that gave them the the guidance they needed to elevate shoppers' experience. Read more here: https://lnkd.in/etzc_Tk2 #shoppingexperience #shopalong
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With online shopping meaning we can now buy practically anything from anywhere, why do we still need physical shops? How can technology help to clarify their purpose and increase sales? As part of our Future of Retail series, we spoke to Natalie Berg, a #retail expert, author, and media analyst, to answer these questions, and to find out how ultra-connected shoppers are changing luxury storefronts. #retailindustry #luxuryretail #retailtechnology #natalieberg
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With online shopping meaning we can now buy practically anything from anywhere, why do we still need physical shops? How can technology help to clarify their purpose and increase sales? As part of our Future of Retail series, we spoke to Natalie Berg, a #retail expert, author, and media analyst, to answer these questions, and to find out how ultra-connected shoppers are changing luxury storefronts. #retailindustry #luxuryretail #retailtechnology #natalieberg
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With online shopping meaning we can now buy practically anything from anywhere, why do we still need physical shops? How can technology help to clarify their purpose and increase sales? As part of our Future of Retail series, we spoke to Natalie Berg, a #retail expert, author, and media analyst, to answer these questions, and to find out how ultra-connected shoppers are changing luxury storefronts. #retailindustry #luxuryretail #retailtechnology #natalieberg
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With online shopping meaning we can now buy practically anything from anywhere, why do we still need physical shops? How can technology help to clarify their purpose and increase sales? As part of our Future of Retail series, we spoke to Natalie Berg, a #retail expert, author, and media analyst, to answer these questions, and to find out how ultra-connected shoppers are changing luxury storefronts. #retailindustry #luxuryretail #retailtechnology #natalieberg
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5 benefits of the physical store that drive foot traffic: As someone who's been in the retail industry for a while, I've seen how the retail landscape has changed. Despite what some might think, physical stores aren't going anywhere—they just need to evolve to stay relevant. In retail, sales are driven by the formula: customers per average ticket. Customers, in turn are influenced by visitors per conversion rate per frequency. By focusing on five key benefits—discovery, convenience, customization, community, and shoppertainment—you can boost the number of visitors to your store, thereby increasing sales. Think of these benefits as tactics to enhance your retail strategy. 1. Discovery: There's something magical about wandering through a store and discovering something you weren't even looking for. Unlike online shopping, where algorithms try to guess your preferences, physical stores offer the joy of unexpected finds. Plus, there's nothing quite like the ability to touch and test a new product you've been eyeing up online. The tactile experience can make all the difference. 2. Convenience: Sure, online shopping is convenient, but physical stores can offer a seamless shopping experience too. Easy-to-navigate layouts, quick checkouts, and services like buy online, pick up in-store (BOPIS) can make a big difference. Plus, there's the added benefit of receiving personalized advice from knowledgeable salespeople. When customers need expert guidance, the human touch can make all the difference. 3. Customization: People love personalized experiences. Physical stores can offer a level of customization that's hard to match online. Offering in-store customization, like engraving or bespoke tailoring, can turn a simple purchase into a memorable experience. 4. Community: Physical stores can be more than just places to shop—they can be community hubs. Hosting events, workshops, and activities can bring people together and build a loyal customer base. 5. Shoppertainment: Combining shopping with entertainment makes the retail experience fun and engaging. Transform your store into a destination where people come to enjoy themselves, not just to buy things. Looking Ahead: The future of physical stores is all about adapting and innovating. By focusing on discovery, convenience, customization, community, and shoppertainment, you can give your customers plenty of reasons to visit your store. What changes have you made in your store to keep customers coming back? #retail #retailstrategy #consommerlocal #retailtrends
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In a recent article by PYMNTS, the #InStoreExperience remains crucial for customers purchasing big-ticket items (like furniture). ➡️ Conversion rates are higher, ticket size is significantly greater, and financing open-to-buy is significantly increased. While consumers view online shopping as research, convenience, and unlimited options, brick-and-mortar allows for a tactile and sensory experience, building trust and confidence in the product. 💡 As retailers adapt to changing consumer preferences, integrating #omnichannelshopping is critical for creating a seamless shopping experience. Wondersign is committed to empowering independent retailers to remain competitive even as major e-tailers enter the brick-and-mortar space.
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With 97% of Gen Z indicating they still prefer shopping at brick-and-mortar stores (my kids actually enjoy going to the mall, like I used to!), it's clear that in-store experiences remain vital and it is critical that retailers adapt their strategies to ensure they are elevating the customer experience. The most successful retailers will be those who see their physical spaces as more than just sales floors and can effectively create inviting atmospheres that engage all five senses—lighting, sound, scent, touch, and taste. By recognizing that shopping is as much about the experience as it is about the product, retailers can cultivate loyal customer bases in a world that is increasingly fragmented between digital and physical realms. #RetailInnovation #CustomerExperience #FutureOfRetail
The future of physical retail: 5 actions to elevate customer experience | MIT Sloan
mitsloan.mit.edu
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