FLOWBIO’s Post

𝐈𝐭’𝐬 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐰𝐢𝐧𝐧𝐢𝐧𝐠, 𝐢𝐭’𝐬 𝐭𝐡𝐞 𝐭𝐚𝐤𝐢𝐧𝐠 𝐩𝐚𝐫𝐭… This summer is packed with sports, so we wanted to highlight our recent work with a major sporting organisation. First on the list is..... British Cycling 𝐓𝐡𝐞 𝐁𝐫𝐢𝐞𝐟 Create new engagement behaviours across the range of segments in the cycling market. 𝐈𝐧𝐬𝐢𝐠𝐡𝐭 By identifying and quantifying the target segments, we gained an understanding of the engagement triggers for cycling. 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 Our work produced a segment-identifying algorithm and a clear action plan for effecting the desired behaviour change from passivity to active engagement. The result being a significant uplift in British Cycling membership. Contact us at 7th Sense Research UK Ltd. to find out how we can identify those areas needing a fresh pair of eyes! #MRX #MarketResearch

🌍🚴♂️ hansgrohe x Pro Cycling: A Perfect Match? Definitely for me! I joined Hansgrohe Group three years ago because I love road cycling. For the brand, though, the decision to start cycling sponsorship was a very rational one: - Professional Cycling is International: It's broadcasted globally with more than 300 race days per year. - High-Value Audience: Cycling fans have high net incomes and love investing in top-quality products (just like me! 😄). - Title Sponsorship: Unlike many sports, cycling allows us to be a title sponsor, not just a name on a banner. Our team name may be long, but it's the wins that count, right? 😉 - Passionate and Emotional: I believe the Tour de France is the most challenging sporting event in the world. Disagree? Watch the Netflix documentary "Tour de France: Unchained" (especially episode 2 where we have the yellow jersey – yay!). - VIP Experiences: Hosting VIP clients, employees, and press events around cycling creates strong community bonds. Stay tuned for our once-in-a-lifetime event at the final stage of the TdF in Nice this year! As CHECK24 Vergleichsportal showed during this #EM, #sponsorship can take many successful routes. What do you think about #sponsoring? Any other best practices that come to mind?

As you may know, we have been super busy at Boyd Cycling. in 2022 we onshored our alloy production to South Carolina and followed it up in 2024 by acquiring Munich Composites and moving the carbon fiber rim production to South Carolina as well. It's been a huge undertaking, but taking control of our supply chain has set us up for even greater growth over the upcoming years. Now that we have secured our in-house, automated manufacturing capabilities we are taking the steps to grow worldwide. We are doing this in conjunction with Vicinity Capital through a public offering. This allows anyone to join the capital raise with as little as $2500, become a partner within Boyd Cycling, and benefit as we continue to grow worldwide. Right now is that inflection point in Boyd Cycling, as we have all the pieces in place for growth. With pouring a little gasoline on the fire, our goal to become a premier global wheel brand and OEM supplier is closer than ever. To learn more, go to https://lnkd.in/eYrqD9vN

🚴♂️🌟 Revolutionizing Talent Scouting in Pro Cycling 🌟🚴♀️ In the fiercely competitive world of professional cycling, scouting future talents is the name of the game. But as the landscape evolves, so do the strategies of pro teams. Gone are the days of focusing solely on U23 riders; the new battleground begins with the Junior and even U16 category. Teams are now tasked with navigating a complex scouting process, keeping tabs not only on Juniors and U23 riders but also identifying opportunities among athletes of varying maturity levels. Yet, only a select few possess the resources to maintain a global perspective on talent. While some rely on proactive applications, others concentrate their efforts on specific regions, leveraging local expertise or resource constraints. Traditional methods, like scouring the internet for race results, have their limitations, offering only a partial view of a rider's potential. At Cambio, our mission is clear: to democratize access to professional cycling, empowering riders from all backgrounds to pursue their dreams. We believe in the power of technology to bridge the gap between talent and opportunity, offering teams a holistic understanding of riders beyond mere performance metrics. While larger WorldTour teams invest in data science to refine their approach, we're leveling the playing field, ensuring that every aspiring cyclist has a chance to shine. Join us in redefining the future of talent scouting in pro cycling. Together, we'll propel the sport to new heights. 🚀🌍 #Cambio #ProCycling #TalentScouting #FutureOfCycling

🚲 🔵🟡1st cycling data workshop will be online this week! 📅 Friday 13th September 9:30-12:00 (Teamslink) 🔗You can register HERE https://lnkd.in/dySDdcew Taskforce cycling data of NAPCORE will present and provide: 🔸Results of workshop on 22nd May 🔸Complimentary use cases 🔸Explanation of finding data types for the use cases 🔸Subgroups and data types 🔸Sharing data types for use cases After this workshop we want to talk further on certain data types to find the necessity of a standard and the functional requirements to make it usable for the different usecases we found together. ➡️Take a look on our website for: 🔹the AGENDA of 13th September workshop 🔹next dates to block in your agenda So, block in your agenda and sent this dates to people in your network! Taskforce cycling data of NAPCORE hopes to see at (one of) these workshops!      

The future is bright in Wales.

Greenville's Boyd Cycling has met all the SEC Filings requirements to start taking investments! Click below to learn how you can help Nicole & Boyd take their innovative wheels global! #TeamUpstate #SouthCarolina #Innovation #cycling #investmentopportunity

𝐈𝐭’𝐬 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐰𝐢𝐧𝐧𝐢𝐧𝐠, 𝐢𝐭’𝐬 𝐭𝐡𝐞 𝐭𝐚𝐤𝐢𝐧𝐠 𝐩𝐚𝐫𝐭… This summer is packed with sports, so we wanted to highlight our recent work with a major sporting organisation. First on the list is..... British Cycling 𝐓𝐡𝐞 𝐁𝐫𝐢𝐞𝐟 Create new engagement behaviours across the range of segments in the cycling market. 𝐈𝐧𝐬𝐢𝐠𝐡𝐭 By identifying and quantifying the target segments, we gained an understanding of the engagement triggers for cycling. 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 Our work produced a segment-identifying algorithm and a clear action plan for effecting the desired behaviour change from passivity to active engagement.  The result being a significant uplift in British Cycling membership. Contact us at 7th Sense Research UK Ltd. to find out how we can identify those areas needing a fresh pair of eyes! #MRX #MarketResearch

🚴♀️ Challenging the Status Quo of Cycling Business Models 🚴♂️ With the #TourdeFrance starting this weekend we're excited to share the latest article in our student series on sports business! This insightful piece by ESSEC Sports Chair student Benedikt Eckl discusses the economic challenges facing professional cycling teams. 🔍 Article Highlights: 🚴♂️ Critical Examination: Ben offers a critical look at why cycling teams currently have minimal financial value and do not turn a profit. 🚴♂️ Revenue Streams: Analyzes the limited revenue sources for teams, from sponsorships to prize money, and the impact of regulatory constraints. 🚴♂️ Proposed Solutions: Ben explores potential reforms, including revenue sharing from broadcasting and merchandising, to improve financial stability. 🚴♂️ Debate on Commercialization: Ben raises the question whether cycling should pursue increased commercialization, weighing the benefits and potential drawbacks. This article challenges existing business models and sparks a vital conversation about the future of professional cycling.  Read the full article here: https://lnkd.in/gDyFZ2jW #SportsBusiness #Cycling #FanEngagement #SportsEconomics #BusinessModels #StudentPerspectives #FutureOfSports #InnovationInSports

In 2023, the inaugural UCI Cycling World Championships were staged in Glasgow and across Scotland (United Kingdom). It was the first time that 13 individual UCI World Championships were brought together in a single event. Yesterday an independent socio-economic report on the impact of this inaugural UCI Cycling World Championships conducted by EY was published. I am very proud and privileged to have had the opportunity to play a part alongside a group of very talented management, events, marketing and commercial professionals that delivered this historic event which brought about significant socio-economic benefits for Glasgow, Scotland and the UK. Key highlights for me from this socio-economic report are : 💰 A £205 million boost for the local economy 🚲 Inspiring 79% of residents to cycle more ❤️ 95% of residents proud to host the event. 👏 93% of stakeholders intend to continue activities that they started in relation to the Championships. ♻ 85% of stakeholders felt the Championships were delivered in an environmentally responsible way.  🚴♀️ & 🚶♂️ 82% of visitors used a form of active travel during the 2023 UCI Cycling Worlds. Link to summarised report : https://lnkd.in/eD2tx7D9 In the words of Christof Backhaus, Professor of Marketing and Head of Research, Napier University : "The 2023 UCI Cycling World Championships have further fuelled the momentum around cycling as a catalyst for change" #GlasgowScotland2023 #powerofthebike #majorevents #sportsbusiness #purposeledpartnerships https://lnkd.in/e8YzCFTC