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Not Just Basics

For decades, modern independent watchmaking was always a small niche. Run by craftspeople who broke away from working directly for bigger brands and conglomerates, these artist-led workshops typically never produced more than 100 watches per year, some as small as 1-2 watches per year. Fast forward, there are plenty of indies with global brands, much larger (if still relatively small) production volumes, and timepieces sold out years in advance. With its rapid growth, the role of independent watchmaking in the industry is changing, and nothing indicates that more than LVMH’s collaboration with Akrivia in the LVRR-01 Chronographe à Sonnerie. We’re digging into what we view as a significant shift in the industry by looking at what Louis Vuitton watchmaking is doing with indies, why it’s happening now, and what it may mean for the future of indies. Now Live Per Esper. #independentwatchmaking #watchmaking #indiewatch #indieswatch

yesterday I had the chance to follow #KantarBrandZ 2024 presentation and see the work done by several of my former colleagues. It's amazing how much a complex brand analysis can say about the "sociological blueprint" of a country, moreover than landscaping the marketing scenario. I invite everybody, not only the marketers, to take a look at the report. Among the many relevant insights my selection is about 1. being meaningful (getting a sense of the time) and different is, in Italy, the route to success. and in particular, being different in the sustainability megatrend. In other words the "public" scope of the brand is becoming more and more relevant, and dealing with social and environmental issues is the top priority of higher-spending consumers. I invite everybody to make a "nonalgorithmic" but logical forecast of 10 yrs from now, considering demograpèhic and economic trends. Social issues will increase in relevance as well as political polarization. Public issues will become more and more relevant. 2. the strong connection between the analysis and the cases presented about Jevewels brands (Plenitude, Levissima Birra Moretti), and their actions for local prosperity, sustainability, and citizen activation, shows how "walking the talk" is necessary and valuable. When the analysis is strongly coherent with single cases, it's perfect storytelling. which makes things happen.

so looking forward

An outstanding project we did for Maison Margiela and their Replica fragrances. LOVE THIS ONE. Soft vegan leather exterior, stunning video campaign inside with custom wells for their products. #maisonmargiela #replica #lorealgroupe #otbgroup #luxurypackaging #custompackaging #innovativemarketing #educationalprograms #traininganddevelopment #loreal #fragrancepackaging #fragranceindustry

Seasons change and so does our wardrobe! Feel good in your favorite looks by getting them tailored and altered to you and only you! #tailoringservice #sustainablefashion #tmtailor #fashionstyle #styling

From security checkpoints to spiking hotel prices, fashion brands are struggling to separate fact from fiction and plan for the upcoming men’s and haute couture fashion weeks. Many Parisians say they’re dreading the 2024 Olympics. Indeed, “cauchemar” is the word most frequently used to describe the prospect of accommodating 15 million visitors in what is already Europe’s most densely populated city. (The forecast is more than double the number of tourists who visited the Paris region in July and August last year). But separating French fatalism from real concerns over how the games will impact life in Paris for locals and visitors alike, from road closures and security checkpoints to price gouging by airlines and hotels, has been challenging. "This won’t be a tiny fashion week," said Fédération de la Haute Couture et de la Mode executive president Pascal Morand. While the season may pose more logistical challenges than usual, the increased international spotlight on Paris could also make the season an important moment for brands to reaffirm their French identity — as well as a chance to accelerate their efforts on forging closer ties to sport. Read the full story below by Robert Williams

🌟 Success isn't a one-time event, it's a journey fueled by relentless effort. At Code to Couture, we understand the power of persistence in achieving greatness. Connect with us to elevate your luxury brand's digital presence and embark on a path of continuous growth. Let's win together! 💼 #CodeToCouture #DigitalMarketing #LuxuryBrands #SuccessThroughEffort

Cult brands and experiential excellence! ✨👜💖 Recently, I visited the Hermès Big Birkin art installation in New York and although it was beautiful and playful – I couldn’t help but think of how these types of brand moments drive cult status. 🔺 What can we learn from cult brand Hermès?: It’s become a priority for cult luxury brands no matter how exclusive – to be relevant yet, not accessible in a way that dilutes exclusive appeal. Standout brand exhibitions like this showcase the power of perception and a creative way for people to interact with the brand's status. Although all luxury brands operate at different price points, communications is about the people who can't afford them, just as much as it is about those who can. This relates to the Cult Communications Law of Desire – and how cult brands find exciting ways of appealing to consumers’ desires for status, self-expression, and belonging to an exclusive community. Excited to dive deeper into my laws for cult communications 📕 – and to find more cult brand experiences! #cultbrands #cultcommunications #luxurybrands #community 

Styling Tip- While pairing earrings with any outfit, always keep in mind that it should not touch your neckline of the dress or top or shirt. #earringtips #fashionadvice #stylingtips #outfitcoordination #accessorizeright #earringsandoutfit #fashiondosanddonts #necklnecoordination #earringstyletips #dresstoimpress #personalstyling #personalstylist #imageconsultant #imagecoach #gurpreetimagecoach #imageandimpressionsbygurpreet