Simone De Battisti’s Post

What Makes a Brand Magical? The BoF Brand Magic Index is packed with insights for luxury managers, plus Imran Amed decodes the success of Miu Miu and examines how to get Gucci back on track. Read More: https://lnkd.in/gNMautya #LuxuryCruxx #LuxuryConnect

Italian luxury brand Prada Group outperformed in the first half of 2024 with 18% sales growth followed by Hermès (15%) and Brunello Cucinelli (14.7%). While conglomerates LVMH (2%), Richemont (1%) and Kering (-11%) underperformed.   💡 What are these independent luxury brands doing right?   📌  Having clear vision 📌 Keeping tight control over quality   📌 Creating desirability factor 📌 Focusing on right target audience 📌 Sticking to their brand DNA and core values 📌 Maintaining creativity and innovation 📌 Limiting distribution   🤔 Going forward, is it a risky lane for luxury conglomerates?   Your thoughts ❓ #luxury #brands #success #factors #luxeanalytics

Infographic 12 largest luxury companies by market cap - Quartr Three fun facts: → LVMH's market cap is 50% larger than the bottom 10 companies *combined*. → Hermès is by far the largest single-brand company on the list, 3.5x the size of Ferrari for example. → Despite owning 10+ brands including iconic maisons such as Gucci, Saint Laurent, and Bottega Veneta, Kering's revenue is "only" ~€20B, compared to Hermès' >€13B.

The 13 largest luxury companies by market cap. Four fun facts: → LVMH's market cap is more than double the size of the bottom ten companies *combined*. → Hermès is by far the largest single-brand company on the list, 3.3x the size of Ferrari for example. → Despite owning 10+ brands including iconic maisons such as Gucci, Saint Laurent, Brioni, and Bottega Veneta, Kering's revenue is "only" ~€20B, compared to Hermès' >€13B. → Tiffany & Co. was acquired by LVMH during the pandemic at a $16B valuation, which would place them at #8 on this list.

Équité CEO Daniel André Langer on the dramatic situation at Gucci and what brands can learn. Success in luxury requires constant adaptation. Don’t wait until your brand equity erodes. Contact us for a comprehensive brand audit to identify opportunities and gaps and, importantly, to strengthen your brand storytelling and client relevance. #luxury #extremevaluecreation #daniellanger https://lnkd.in/gtcRPR42

Let me be surrounded by luxury, I can do without the necessities! —-Oscar Wilde World’s 12 largest luxury brands by market cap. Interestingly, → LVMH's market cap is 50% larger than the bottom 10 companies *combined*. → Hermès is by far the largest. single-brand company on the list, 3.5x the size of Ferrari for example. → Despite owning 10+ brands including iconic maisons such as Gucci, Saint Laurent, and Bottega Veneta, Kering's revenue is "only" ~€20B, compared to Hermès' >€13B. → Tiffany & Co. got acquired by LVMH during the pandemic at a $16B valuation, which would place them at #7 on this list.

Let's talk about a strategy that brands like Hermès and ROLEX have mastered within the luxury industry - the art of a scarcity strategy. What's the secret?💡The psychological impact of sell out stock, limited quantites and pre order only stock. Humans are wired to want what's rare and brands like Hermes and Rolex understands that. Enter the waitlist, a strategic playground for brands. Daniel Priestley shared great insights recently on how Rolex as a business shifted gears when they went from selling their watches to selling spots on a waitlist. The result? A narrative that transformed a timepiece transaction into an experience. A scarcity strategy transcends marketing tactics; it turns simple sales into memorable experiences. What are your insights and perspectives on the strategic implications of scarcity in luxury branding? 👇 #LuxuryBusinesses #LuxuryBranding #LuxuryMarketing

This infographic that illustrates the 12 largest luxury companies by market cap. Four fun facts: → LVMH's market cap is 50% larger than the bottom 10 companies *combined*. → Hermès is by far the largest single-brand company on the list, 3.5x the size of Ferrari for example. → Despite owning 10+ brands including iconic maisons such as Gucci, Saint Laurent, and Bottega Veneta, Kering's revenue is "only" ~€20B, compared to Hermès' >€13B. → Tiffany & Co. got acquired by LVMH during the pandemic at a $16B valuation, which would place them at #7 on this list.

2023 public luxury businesses studied by Quartr . Interesting analysis showcasing a resilience’s of success for those businesses on a competitive market #luxury #2023trends

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