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10 Black Friday Hacks Every Ecommerce Brand Needs to Know (Before It’s Too Late) Black Friday is one of the most critical times of the year for ecom brands, but without the right game plan, it can turn into chaos. Here’s your survival guide to make sure you not only survive, but THRIVE this Black Friday. 💡 Tips and Tricks to Win Black Friday: 1. Start Your Campaigns Early Don’t wait until Black Friday itself. Build excitement ahead of time with teasers and early bird deals. Get your audience primed to shop before the big day hits. 2. Optimize Your Site for Traffic Make sure your website can handle the traffic surge. Run stress tests to ensure fast load times and a seamless user experience—because no one waits for a slow page to load. 3. Craft Irresistible Offers This isn’t just about slashing prices—consider adding value with bundles, freebies, or exclusive items only available during the Black Friday event. 4. Email Marketing is Key Don’t let your emails get buried. Use segmented lists, catchy subject lines, and early access perks for your VIP customers. Reminder emails on the day of are crucial too! 5. Use Countdown Timers Urgency drives conversions. Add countdown timers on your website and emails to create that “don’t miss out” feeling. 6. Have Abandoned Cart Campaigns Ready People will abandon their carts, so make sure your abandoned cart email sequence is set up and ready to recover those sales. 7. Leverage Social Proof Highlight reviews, customer testimonials, and UGC to build trust and drive more conversions. The fear of missing out is real, so show that others are loving your products! 8. Use Paid Ads to Re-target Don’t forget retargeting ads! Keep your brand top of mind for those who’ve visited your site or interacted with your content in the weeks leading up to Black Friday. 9. Simplify the Checkout Process Eliminate extra steps in the checkout process. The smoother the experience, the higher the conversion rate. Don’t make customers jump through hoops to give you their money! 10. Monitor & Adjust In Real-Time Track key metrics like site performance, ad spend, and conversion rates in real time. Be ready to adjust your campaigns and offers on the fly to optimize for the best results. 🎯 Pro Tip: Under-promise and over-deliver. Shipping delays can be a huge deal-breaker for customers. Be upfront about delivery timelines and offer incentives to sweeten the wait.

🚨 Whether your aim this Black Friday is to drive sales, improve customer engagement, or broaden your audience, a well-crafted strategic plan is crucial for success! In this article, we explore some common marketing goals, how to effectively set them, and share quick wins to ensure you achieve and exceed them throughout the course of your Black Friday campaign. #BlackFriday #BFCM #BlackFridayMarketing

Wow, you’ve got so many #visitors on your site; why aren’t you converting them into #leads? 🤔 Yes, I am talking to you! It's so simple; just contact the visitors. Oh, okay, you’re confused about HOW to contact these visitors. 🤷♀️ You see them on #GoogleAnalytics — around 5.2K visitors—but only a few of them contact you. The ratio is low, isn’t it? and you feel like there’s nothing you can do to contact them. Let me introduce you to a software that can help you with your problem. V-Retail allows you to #connecttovisitors through your site with no extra plug-in, no installation, just your website on its own. So let me describe a step-by-step experience. First, the user enters your site. You know this because you can see all the live visitors in real time after installing V-Retail. ✔ So you send them a video call request, they accept, and you get to work helping them. You can answer all their questions in real time, just like an in-store sales rep. They’re a bit confused about how to navigate the site. You can just request to #remotesync your screens, and you'll be able to curate the experience for them. V-Retail's AI will also give you prompts while on the call about what to say to the customer to get them to #convert into leads. ✔ Did the user mention they’re getting a better deal somewhere else? Just give them a #personaliseddiscount on-site to sweeten the deal. The AI can suggest a sales call flow by learning from previous calls. Oh no, the user bounced from your site. That's okay because the automatic #omnichannelretargeting will reel them back in for you. Google targeted ads, WhatsApp messages, texts, emails, and all of that curated based on what they said on the call; they’ll be bound to return to you. ✔ Let's say you’re a boutique, and the client mentions they’re going for a wedding; they want something affordable and something that's embroidered. The #ad copy would be: Discover affordable embroidered pieces at our boutique, perfect for making a stylish impression at the wedding without breaking the bank Get them back into your #salesfunnel even after missing them; V-Retail won’t let your leads slip away. The AI is able to use its #sentimentanalysis to flag calls as either positive, negative, or neutral because it analyses calls based on context, not keywords. ✔ The #AI also creates a full report of all calls and will present it to you, with the average length of each call, key insights, customer demands, recurring issues, and so much more! It also gives you reviews on how all of your team members performed on each call and what they could’ve done differently to convert negative calls into positive ones. 😇 Now how much would #software with all these features cost? It costs absolutely nothing for now; sign up and you get one FREE SEAT FOR A LIFETIME (Link in the comments) 🔗 So what do you mean you don’t have qualified leads? You do; you just need a way to contact them, and that way is V Retail!

Collaborate and Conquer: Cross-Promotion Strategies for Shopify Sellers Unlock New Markets and Boost Sales Through Strategic Partnerships In the competitive world of eCommerce, collaboration is key to unlocking new markets and boosting sales. By partnering with complementary businesses, Shopify sellers can cross-promote products, expand their reach, and tap into new customer bases. Cross-promotion involves working with other businesses to jointly promote each other's products or services. This can be done through various channels, including social media, email marketing, content creation, and joint promotions. Identify businesses that offer products or services that complement your own. For example, if you sell clothing, you could partner with a fashion accessories store or a beauty products company. Reach out to potential partners and discuss cross-promotion opportunities. Be clear about the benefits of working together and how each business will contribute to the partnership. Develop a cross-promotion strategy that outlines the specific actions each business will take to promote the other's products or services. This could include sharing social media posts, featuring each other's products on your websites, or running joint promotions. Use Bulk Price Editor by MITS to streamline your pricing and inventory management, allowing you to focus more on building strategic partnerships and growing your business. With Bulk Price Editor by MITS, you can easily update prices, discounts, tags, and other product details in bulk, saving you time and effort. Our powerful scheduler allows you to schedule price changes and discounts in advance, ensuring that your products are always competitively priced. Our rollback feature provides peace of mind, allowing you to easily revert any changes you make to your product prices or details. #Shopify #eCommerce #Collaboration #BulkPriceEditor

Shopify Store Seasonal Marketing 🍁 Capitalize on Seasonal Marketing for Shopify 🍁 Increase sales during peak seasons: Seasonal Promotions: Run promotions for holidays and seasons. Seasonal Themes: Update your store's theme to reflect the season. Email Campaigns: Send targeted emails for seasonal offers. #Shopify #Ecommerce #SeasonalMarketing #SalesStrategy #OnlineRetail #UKBusiness #USABusiness #CanadaBusiness

Is TAM a completely bogus concept? Details below ⬇ in our 4/22 Edition of Shopify Merchandising 3-2-1 3 Thought-provoking #shopify posts from the last week ↳Santosh Sharan, COO of Retention.com thinks there's no such thing as total addressable market. ↳Brandon Amoroso ⚡ Shows you how to take advantage of Shopify POS even without a retail footprint ↳Ogechi Ngadi talks about her experience working as a recruiter at Shopify 2 Shopify updates you should know ↳A new ($2000) maximum for gift cards ... so you can give even bigger gifts to those friends you (really, really, really) like ↳Merchants can now edit segment queries, duplicate and export segment details, and use segments to send email campaigns and discounts from the Shopify app. 1 Source of ecommerce inspiration ↳Tony Warren-Samaripa joined Blenders Eyewear in February, and they're always a great source of inspiration for product photography

🚨🚨🚨🚨🚨🚨🚨🚨 Please welcome to the stage a newer player in the Shopify space and doing some cool work in a slightly older marketing channel - Paper Run! 🚨🚨🚨🚨🚨🚨🚨🚨 Where are you located? Miami ☀️ What is your company slogan? Send Direct Mail to customers who you can't reach Why should merchants or partners consider your service? Retention has become the focus of 2024 for D2C brands. But brands struggle to reach more than 30% of their customer base through email marketing. Personalized, physical mail cuts through the noise. Back to the future! Why do you build for Shopify? Shopify is an amazing platform that almost all our customers use. It allows us to work dynamically with customers, whatever their set up or needs. Whats an awesome merchant case study? https://lnkd.in/eyAHkiXQ What topics should should merchants or partners reach out to you about? (Automated) Retention marketing, Direct Mail Anything else the linkedin community should know? Integrated with Shopify and Klaviyo. Working with great brands like LESTRANGE, Heights, Proper Cloth, Spacegoods

𝘽𝙡𝙖𝙘𝙠 𝙁𝙧𝙞𝙙𝙖𝙮 is the biggest e-commerce event of the year, but success doesn’t happen overnight. If you haven’t started preparing, now’s the time to act fast. 𝙃𝙚𝙧𝙚’𝙨 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙙𝙤 𝙧𝙞𝙜𝙝𝙩 𝙣𝙤𝙬 𝙩𝙤 𝙢𝙖𝙠𝙚 𝙨𝙪𝙧𝙚 𝙮𝙤𝙪𝙧 𝙨𝙩𝙤𝙧𝙚 𝙞𝙨 𝙧𝙚𝙖𝙙𝙮 𝙛𝙤𝙧 𝙖 𝙧𝙚𝙘𝙤𝙧𝙙-𝙗𝙧𝙚𝙖𝙠𝙞𝙣𝙜 𝘽𝙡𝙖𝙘𝙠 𝙁𝙧𝙞𝙙𝙖𝙮: 🔍 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗟𝗮𝘀𝘁 𝗬𝗲𝗮𝗿’𝘀 𝗗𝗮𝘁𝗮 Dig into last year’s numbers. What were your best sellers? Which offers and promotions worked best? What ad strategies and creatives drove the most conversions? Use this data to inform your 2024 plan. 🎯 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 With advertising costs rising, customer retention is more important than ever. Build your funnel to focus on existing customers and keep them coming back for more. Loyalty pays off. ♻️ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 Don’t forget about retargeting. Build audiences from previous website visitors, abandoned carts, and past buyers. These audiences are more likely to convert, making your ad spend more efficient. 📧 𝗦𝘁𝗮𝗿𝘁 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗣𝗿𝗲-𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗟𝗶𝘀𝘁 Get ahead by collecting emails now. Use early bird offers and exclusive discounts to build a pre-Black Friday email list, so you can hit the ground running when the big day arrives. ✉️ 𝗦𝗲𝘁 𝗨𝗽 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Black Friday isn’t just about ads — it’s also about email. Create email sequences that build excitement leading up to the big day. Offer sneak peeks, early access, and VIP deals to your list. 🖼 𝗣𝗿𝗲𝗽𝗮𝗿𝗲 𝗬𝗼𝘂𝗿 𝗢𝗳𝗳𝗲𝗿 𝗮𝗻𝗱 𝗩𝗶𝘀𝘂𝗮𝗹𝘀 Create your Black Friday offers now. Whether it’s discounts, bundles, or free shipping, get it locked in. Design eye-catching banners and update your website visuals to align with the promotion. 🚀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗦𝗽𝗲𝗲𝗱 With traffic surging on Black Friday, slow websites will cost you sales. Make sure your website is fast and ready to handle heavy traffic. 📈 𝗨𝘀𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗶𝗻 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 Once Black Friday hits, monitor analytics closely. Be prepared to tweak ads, adjust inventory, or even optimize offers as the data rolls in. Black Friday success is built on preparation. The earlier you start, the better your chances of making this your most profitable year yet. ⏰ 𝙀𝙉𝙅𝙊𝙔𝙀𝘿 𝙏𝙃𝙄𝙎 𝙋𝙊𝙎𝙏? 𝘾𝙤𝙣𝙣𝙚𝙘𝙩 𝙬𝙞𝙩𝙝 𝙢𝙚, 𝙑𝙞𝙘𝙩𝙤𝙧 𝙏𝙚𝙧𝙚𝙠𝙝𝙤𝙫𝙨𝙠𝙮𝙞, 𝙤𝙣 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝙛𝙤𝙧 𝙢𝙤𝙧𝙚 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙡𝙞𝙠𝙚 𝙩𝙝𝙞𝙨 🔥 P.S. Don’t let hesitation cost you sales this Black Friday — small changes today can make a huge impact on your bottom line. Let’s make it your biggest sales event yet! #Ecommerce #BlackFriday2024 #EcommerceGrowth #DigitalMarketing #OnlineBusiness #BlackFridaySales #EmailMarketing #CustomerRetention #MarketingStrategy #EcommerceSolutions #BusinessGrowth #SmallBusinessTips #SalesGrowth

Want to watch your e-commerce dreams crash and burn? It’s easier than you think. These simple missteps can drain your revenue faster than you can say "Shopify." Here are four fatal errors to avoid if you want to stay in business. 🛒 Lack of an Abandoned Cart Email Sequence 60-80% of your Shopify carts will be abandoned. The cheapest way to recover these carts? Implement an abandoned cart email sequence. Ensure you have at least one email, though three to four follow-ups generally work best. 📩 Skipping a Welcome Email Flow The first email in your welcome flow is typically your highest revenue-generating email, and the entire flow is your top revenue-generating sequence. If you don't have this in place, you're leaving money on the table. Aim for up to 10 emails in your sequence. If time is tight, start with the first three to four emails and build from there. 🖱️ Forgetting to Implement an Email Capture Form Not having an email capture form drastically reduces your ability to run an effective email campaign. Additionally, you lose a cost-effective way to contact potential customers. Make sure you have an efficient email capture form and continually A/B test headlines, offer types, and discount sizes. 🎯 Neglecting to Retarget Your Customers Most customers won’t purchase immediately; they need consistent nudging. It’s recommended to spend 20-30% of your budget on retargeting. For an e-commerce store, allocate 3-6% to display ads, with the remainder spent on your primary traffic-driving platform.

5 uncommon strategies to maximize your BFCM sales and the tools you need to achieve them. We all know that Black Friday Cyber Monday is the biggest shopping event of the year. It's the perfect time for e-commerce business owners to boost revenue. While many e-commerce business owners are focused on traditional marketing strategies, there are other less-discussed but equally effective ways to prepare for BFCM. Today, I will share these uncommon strategies that go beyond the typical discount and promotions. These strategies will help you stand out from the competition and drive customer engagement during this busy shopping season. 1. Pre-BFCM Community Building Don't wait for Black Friday to start engaging your audience. You can start as early as today to build excitement and anticipation. You can use community platforms like FB Groups or Discord (great for younger audience) to create exclusive spaces for your customers. You can also host contests and giveaways using apps like Gleam or Rafflecopter. 2. The Power of Storytelling Connect with your audience on an emotional level by sharing the story behind your brand. Your brand's success and failure and even the advocacies that you support. You can also take behind the scene videos of your fulfillment team, warehouse, or even your team while they're working. Tools like Animoto or Biteable can help you craft engaging video content. You can also use Figma or Canva in creating visually compelling stories. 3. Leverage User Generated Content Encourage customers to share their experience with your products on social media. You can also feature user-generated content in your email campaigns to build social proof and trust. I remember implementing the Wall of Fame in one of the brands that I handled. It's where we feature customers and the amazing photos they shared with us. We used Okendo and FourSixty to collect customer reviews and photos. The good thing about these tools is they're easily integrated to Klaviyo. 4. Focus on Post-purchase engagement Don't forget about your customers after they make a purchase. This is where I like using Klaviyo because it allows me to create flows from scratch that helps me create automated emails delivered at each stage of the buyer's journey. It allows me to send personalized thank you message, offer discounts for repeat buyers and gather feedback. 5. Prepare for the Unexpected I've been serving in the e-commerce industry since 2018 and from experience I know how BFCM can be unpredictable. So always have a plan in place to handle potential issues like website crashes, shipping delays, or customer service inquiries. We're using Pingdom or Uptime Robot to track website performance and downtimes. For customer service, I'd recommend using live chat apps like Gorgias or Tidio to provide instant support. That's it. Share your insights in the comment below. Let's learn from each other and make this BFCM the best one yet.