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Shopify Store Seasonal Marketing 🍁 Capitalize on Seasonal Marketing for Shopify 🍁 Increase sales during peak seasons: Seasonal Promotions: Run promotions for holidays and seasons. Seasonal Themes: Update your store's theme to reflect the season. Email Campaigns: Send targeted emails for seasonal offers. #Shopify #Ecommerce #SeasonalMarketing #SalesStrategy #OnlineRetail #UKBusiness #USABusiness #CanadaBusiness

𝘽𝙡𝙖𝙘𝙠 𝙁𝙧𝙞𝙙𝙖𝙮 is the biggest e-commerce event of the year, but success doesn’t happen overnight. If you haven’t started preparing, now’s the time to act fast. 𝙃𝙚𝙧𝙚’𝙨 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙙𝙤 𝙧𝙞𝙜𝙝𝙩 𝙣𝙤𝙬 𝙩𝙤 𝙢𝙖𝙠𝙚 𝙨𝙪𝙧𝙚 𝙮𝙤𝙪𝙧 𝙨𝙩𝙤𝙧𝙚 𝙞𝙨 𝙧𝙚𝙖𝙙𝙮 𝙛𝙤𝙧 𝙖 𝙧𝙚𝙘𝙤𝙧𝙙-𝙗𝙧𝙚𝙖𝙠𝙞𝙣𝙜 𝘽𝙡𝙖𝙘𝙠 𝙁𝙧𝙞𝙙𝙖𝙮: 🔍 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗟𝗮𝘀𝘁 𝗬𝗲𝗮𝗿’𝘀 𝗗𝗮𝘁𝗮 Dig into last year’s numbers. What were your best sellers? Which offers and promotions worked best? What ad strategies and creatives drove the most conversions? Use this data to inform your 2024 plan. 🎯 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 With advertising costs rising, customer retention is more important than ever. Build your funnel to focus on existing customers and keep them coming back for more. Loyalty pays off. ♻️ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 Don’t forget about retargeting. Build audiences from previous website visitors, abandoned carts, and past buyers. These audiences are more likely to convert, making your ad spend more efficient. 📧 𝗦𝘁𝗮𝗿𝘁 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗣𝗿𝗲-𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗟𝗶𝘀𝘁 Get ahead by collecting emails now. Use early bird offers and exclusive discounts to build a pre-Black Friday email list, so you can hit the ground running when the big day arrives. ✉️ 𝗦𝗲𝘁 𝗨𝗽 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Black Friday isn’t just about ads — it’s also about email. Create email sequences that build excitement leading up to the big day. Offer sneak peeks, early access, and VIP deals to your list. 🖼 𝗣𝗿𝗲𝗽𝗮𝗿𝗲 𝗬𝗼𝘂𝗿 𝗢𝗳𝗳𝗲𝗿 𝗮𝗻𝗱 𝗩𝗶𝘀𝘂𝗮𝗹𝘀 Create your Black Friday offers now. Whether it’s discounts, bundles, or free shipping, get it locked in. Design eye-catching banners and update your website visuals to align with the promotion. 🚀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗦𝗽𝗲𝗲𝗱 With traffic surging on Black Friday, slow websites will cost you sales. Make sure your website is fast and ready to handle heavy traffic. 📈 𝗨𝘀𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗶𝗻 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 Once Black Friday hits, monitor analytics closely. Be prepared to tweak ads, adjust inventory, or even optimize offers as the data rolls in. Black Friday success is built on preparation. The earlier you start, the better your chances of making this your most profitable year yet. ⏰ 𝙀𝙉𝙅𝙊𝙔𝙀𝘿 𝙏𝙃𝙄𝙎 𝙋𝙊𝙎𝙏? 𝘾𝙤𝙣𝙣𝙚𝙘𝙩 𝙬𝙞𝙩𝙝 𝙢𝙚, 𝙑𝙞𝙘𝙩𝙤𝙧 𝙏𝙚𝙧𝙚𝙠𝙝𝙤𝙫𝙨𝙠𝙮𝙞, 𝙤𝙣 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝙛𝙤𝙧 𝙢𝙤𝙧𝙚 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙡𝙞𝙠𝙚 𝙩𝙝𝙞𝙨 🔥 P.S. Don’t let hesitation cost you sales this Black Friday — small changes today can make a huge impact on your bottom line. Let’s make it your biggest sales event yet! #Ecommerce #BlackFriday2024 #EcommerceGrowth #DigitalMarketing #OnlineBusiness #BlackFridaySales #EmailMarketing #CustomerRetention #MarketingStrategy #EcommerceSolutions #BusinessGrowth #SmallBusinessTips #SalesGrowth

Black Friday is just around the corner, and preparation is key to maximizing success. 🛍️ This post breaks down the exact steps you need to take right now to ensure you’re ready to make the most of the biggest e-commerce event of the year. From analyzing last year’s data to optimizing your website speed, every action counts when it comes to boosting your sales this Black Friday. Don’t wait — start planning today, and make this your most profitable year yet!

Is TAM a completely bogus concept? Details below ⬇ in our 4/22 Edition of Shopify Merchandising 3-2-1 3 Thought-provoking #shopify posts from the last week ↳Santosh Sharan, COO of Retention.com thinks there's no such thing as total addressable market. ↳Brandon Amoroso ⚡ Shows you how to take advantage of Shopify POS even without a retail footprint ↳Ogechi Ngadi talks about her experience working as a recruiter at Shopify 2 Shopify updates you should know ↳A new ($2000) maximum for gift cards ... so you can give even bigger gifts to those friends you (really, really, really) like ↳Merchants can now edit segment queries, duplicate and export segment details, and use segments to send email campaigns and discounts from the Shopify app. 1 Source of ecommerce inspiration ↳Tony Warren-Samaripa joined Blenders Eyewear in February, and they're always a great source of inspiration for product photography

🚀 Ready to maximize your Shopify store's performance this Black Friday? Our latest blog post offers actionable strategies to boost your sales during the busiest shopping season of the year. From inventory planning and mobile optimization to targeted email campaigns and exclusive deals, we've got you covered. Don't miss out on these insights to enhance your customer experience and drive conversions. Read more here: https://lnkd.in/dj3T9QKi #shopify #shopifyplus #BFCM #BlackFriday #BlackFriday2024 #ecommerce #ecomstrategies

BLACK FRIDAY IS JUST AROUND THE CORNER! For ecommerce businesses, it’s one of the most anticipated and profitable days of the year. A solid Email & SMS Marketing strategy can make all the difference in maximizing your results. What should you consider before launching your campaigns? - Deliverability and High Competition: Black Friday is a time of intense competition, with customers receiving countless messages from brands. Ensuring that your deliverability and sender reputation are in top shape is critical. Strong metrics will help your emails land in the inbox—not the spam folder—right when it matters most. - Segmentation: Knowing who to target is essential. Proper segmentation helps you avoid spam traps and bounces, keeping your database effective and your Open, Click, and Deliverability metrics healthy. - Increase Database: Focus on growing your contact list weeks before Black Friday through social media, ads, and even in-person efforts. - Automated Flows: Ensure your automation flows are running smoothly. With Black Friday likely bringing the year's highest traffic, you don’t want to miss opportunities. - Website Performance: Make sure your website is fast and that the checkout process is simple. A slow site or complicated purchase flow can cost you sales during peak traffic times. Can you run a Black Friday campaign without a promotion? While most ecommerce businesses offer their biggest discounts of the year during this time, not all brands participate this way. Luxury brands, for example, are very careful about their positioning and tend to avoid aggressive discounts. A great example is a handbag brand that launched the campaign “Don’t save money, save lives.” Instead of offering discounts, they donated a percentage of their sales to a foundation. This approach not only resonated deeply with their audience but also helped drive sales and strengthened their brand image. Finally, don’t forget to fine-tune your metrics! It's essential to have your metrics properly set up on the platform you're using to measure results. Track sales and revenue on one hand, and customer traffic and behavior on the other. This will give you a complete view of your campaign's performance and help you optimize future strategies. If you're unsure about your Email & SMS Marketing strategy, we offer free audits of your campaigns and can work with you as your Growth Partner. 📩 Contact us at tomas@papayamkt.com

#BlackFriday is one of the most anticipated shopping events of the year, and email marketing plays a critical role in driving sales. A well-designed Black Friday discount email template can significantly impact the success of your campaign. Here's why: 1. Captures Attention in a Crowded Inbox During Black Friday, inboxes are flooded with promotional emails. A visually appealing and professionally designed email template helps your brand stand out amidst the competition. Bold headlines, eye-catching visuals, and a clear layout ensure your email gets noticed and opened. 2. Drives Immediate Action A strong design can effectively highlight the urgency of your offer. Countdown timers, vibrant colors, and compelling call-to-action (CTA) buttons guide recipients toward taking immediate action. Incorporating "limited-time" or "while supplies last" messaging within the design reinforces the urgency. 3. Reinforces Brand Identity A well-designed email aligns with your brand's aesthetics, creating a cohesive experience for customers. Consistency in colors, fonts, and imagery builds trust and makes your brand memorable. It ensures customers associate your discounts with your brand, increasing loyalty and recognition. 4. Enhances Readability and User Experience A clean and intuitive design ensures that recipients can quickly grasp the key message. Clear sections, readable fonts, and mobile-responsive templates make it easy for customers to engage with your content. Simplifying navigation (e.g., using clickable banners or CTAs) ensures users can move seamlessly to your website or product pages. 5. Boosts Conversion Rates A strategic design focuses on the ultimate goal: converting readers into buyers. Highlighting discounts, displaying best-selling products, and offering exclusive deals encourage purchasing decisions. Integrating persuasive elements, such as social proof or testimonials, can also boost conversions. 6. Supports Personalization Modern email designs allow for dynamic content, enabling personalized offers tailored to customer preferences. Personalized Black Friday emails feel more relevant, leading to higher engagement rates. 7. Improves Deliverability A properly coded and optimized email template ensures deliverability by avoiding spam filters. High-quality visuals and lightweight designs maintain a balance between aesthetics and performance. #blackfriday #emailtemplatedesign #ecommmerce #shopify #customerengagement #festivedesign #blackfridaydesign

I just got out of a meeting discussing #directmail. One thing that I've seen with clients is that they see significant response rates for the direct mailers but it also improves other marketing tactic results. While, direct mail has an average response rate of 4.4%, compared to 0.12% for email (according to the DMA). "According to marketers in one survey, simply adding mail improves #omnichannel response from 51% to 83% – a 63% increase" (see attached article link for details). The other key take ay from the article link is the #ROI from direct mail; which I've tracked and had clients confirm.

🚨🚨🚨🚨🚨🚨🚨🚨 Please welcome to the stage a newer player in the Shopify space and doing some cool work in a slightly older marketing channel - Paper Run! 🚨🚨🚨🚨🚨🚨🚨🚨 Where are you located? Miami ☀️ What is your company slogan? Send Direct Mail to customers who you can't reach Why should merchants or partners consider your service? Retention has become the focus of 2024 for D2C brands. But brands struggle to reach more than 30% of their customer base through email marketing. Personalized, physical mail cuts through the noise. Back to the future! Why do you build for Shopify? Shopify is an amazing platform that almost all our customers use. It allows us to work dynamically with customers, whatever their set up or needs. Whats an awesome merchant case study? https://lnkd.in/eyAHkiXQ What topics should should merchants or partners reach out to you about? (Automated) Retention marketing, Direct Mail Anything else the linkedin community should know? Integrated with Shopify and Klaviyo. Working with great brands like LESTRANGE, Heights, Proper Cloth, Spacegoods

BF/CM 2024: 10 email marketing hacks. The shopping season we've all been waiting for is here. Black Friday / Cyber Monday are not just sales days; they are events. They can make or break your year. Hack #1 - Start early with a teaser campaign. → Create buzz and excitement → Send teaser emails with countdowns and sneak peeks → Offer early access to loyal customers Hack #2 - Use email segmentation wisely. → Personalize your offers → Segment your email list → Send exclusive deals to frequent shoppers, cart abandoners, and infrequent buyers Hack #3 - Craft eye-catching subject lines. → Stand out in the inbox → Keep it short and impactful → Use urgency, personalization, and curiosity Hack #4 - Optimize for mobile. → Design for all devices → Have large buttons and clear messages → Make it easy to shop on smartphones and tablets Hack #5 - Create urgency and scarcity. → Use countdown timers → Include limited stock notices → Offer tiered discounts Hack #6 - Offer exclusive deals for VIPs. → Reward loyalty → Send early access and special discounts → Make VIPs feel valued Hack #7 - Leverage interactive emails. → Use AMP for email → Add to cart directly from email → Show real-time product updates Hack #8 - Highlight social proof. → Showcase top-rated products → Include testimonials and UGC → Display ratings Hack #9 - A/B Test your campaigns. → Experiment with different elements → Test time slots, layouts, and CTAs → Find what works best Hack #10 - Extend your campaign beyond BFCM. → Keep the momentum → Offer post-BFCM promotions → Send holiday season teasers Engage customers at the right time. Use these hacks to boost your BF/CM emails. Make this shopping season your best yet.