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In 2022 we were heavily focused on selling to B2B Sales teams, and as 2023 kicked off we made the decision to pivot our GTM and ICP to Contact Centers & Agents. The product didnt need to change, who we sold it to did. What data points did we use to justify this switch at the beginning of one of the worst periods of time in recent memory to try and raise Seed capital? Honestly, most of it was subjective. People thought we were crazy to admit to VCs we had no objective data that these customers were the right ones, but could feel it. We would say things like.... - These customers "just get it". - Contact Center customers are already trying to enforce Playbooks and Battlecards, they just havent had a mechanism to do so. - Our biggest competition is Excel As Steve Jobs famously discussed in his Stanford commencement speech, "Its only possible to connect the breadcrumbs looking back". Beyond the fact that we have customers in an entirely new customer segment on G2 within a 12 month period, the business metrics back up this decision. LTV/CAC 2022: 2.01 2023: 7.98 Avg MoM Growth 2022: 5% 2023: 18% Avg Monthly S&M Magic Number: 2022: .11 2023: 1.19 Avg Payback Period: 2022: 64 2023: 17 Sometimes you just gotta go all in, trust your amazing teammates Clare Dobson Spencer Fossen Cole Ackerman, MBA and then 12 months later get some cool badges from our awesome customers :)
❤️️ Thank you to all of our incredible customers!
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Legislative Counsel, Policy Analyst (USA, International), Attorney-at-law, Former Chief Parliamentary Counsel (Saint Lucia)
Best wishes to all for this holiday season and the New Year! A heartfelt thank you for your patronage to our various clients and cooperation of all of our associates, partners, friends and well wishers as we continue along this journey! 🙏 #theSmartSolutionsGroup #lawexperts #legislativedrafters #writinglaw #developingpolicy #commonwealthjurisdictions
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This is my new venture that we officially launched in late August. Thank you for all your support thus far. 💡 We look forward to an even more abundant and successful 2024! See you on the other side! 🔆 #cxpose.tech #b2bmarketing #CX #DX #ITops #AI #cybersecurity
We see you. Thank you for being with us from the very beginning. Here's to more great things in 2024!
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Project Quality Manager || PMP® COC”|| CQM/OE || QMS LA® ISO-9001:2015 || LSSY, G & Black Belt™ || PQS || IECEx "EX01, 04, 07 & 08"Trained ||
That's great news! It looks like famous YouTubers are also making their mark on LinkedIn but We're not active on YouTube, which is why our followers and connections are only in the thousands. #adeelarifkhan #ebusinesswala #linkedin
Helping Clients Get Online Exposure As a Digital Marketer | Co-Founder @workchest. Pakistan's First Freelance Marketplace
A huge surprise. Thank you 🇵🇰😍
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MBA, LLM (Reading), AFNI, MICS, Master Mariner I Ex. Harbour Master I Ex. DPA/DCSO I Leadership I Strategy I Risk Management I International Law I Port & Ship Management I consultant I Policy I Training I Chartering
Came across this article and was surprised. Thank you for the kind words, which makes up for the hard work. Check it out here: [Link to article](https://lnkd.in/dPcVcXBk)
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At Threading Clouds, we're passionate about helping businesses achieve agility and innovation through DevOps. Have questions about DevOps and how it can benefit your organization? Let's connect and have a chat!
Thank you for your trust. We go to great lengths to make refreshingly simple your value delivery. ❤️ Witnessing such remarkable success from our continuously expanding circle of clients fills us with pride.
Threading Clouds - We make Refreshingly Simple your value delivery.
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Helping people live a better life by providing stable homes. Working with supported living providers to create better outcomes, and building good investment returns with a positive social impact at the same time.
If you don’t follow Adam G Lawrence and you like to keep up with what is happening in the economy with the bias towards property investment this is another person to add to your arsenal. Keeping ahead of what is going on in the economy is a must have skill to have in your back pocket when making decisions in your investing. I inform myself from a variety of companies and individuals to enable me to get a few different views but over time I have found ones that I find easy to understand ( my ‘O’ Level Economics can only help to a certain extent!) because it can be mind boggling at times. My favourites are Adam, Rob Dix and Rob Bence at Property Hub for keeping it simple And for the bigger picture Ray Dalio If you have other recommendations I would love to hear them. #economics #propertyinvestment #raydalio #economicsoverview #propertyhub #propertyinvesting #economicforecasting #propertyeconomics
Today is a prelude to tomorrow. 5000+ words coming your way once again. Hit the 1000 subscribers to the channel this week too, to which I'm grateful! Enjoy....
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