In the ever-evolving world of fintech, 2023 brought us critical insights into the European market, with a focus on a funding slowdown, profitability, and regulatory pressures. Despite these challenges, 2024 promises a pivotal shift towards enhancing operational efficiencies within the Banking as a Service (BaaS) and Embedded Finance (EmFi) ecosystems.
Meaghan Johnson, a renowned fintech advisor, delves deep into this transition in her latest article on forbes.com highlighting the journey of Ugnė B. Group CEO of payabl., a fintech pioneer awarded its second EMI license by the Central Bank of Cyprus. The article uncovers the significant impact of operational efficiency on fintechs and digital brands, from reducing costs and streamlining operations to avoiding errors, the potential for BaaS to transform business backend operations is immense.
It's not only about understanding the current state of fintech, but also about foreseeing the future where operational efficiency takes center stage. Whether you're a fintech enthusiast, an investor, or someone curious about the next big thing in fintech, this article is a must-read.
Read by the link: https://lnkd.in/evZ9vzRn
#FintechFuture #Forbes #ForbesCyprus
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