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“In the past year, we’ve seen a nearly 20% increase in what we add to carts — people adding products to their basket through our network. And we’ve seen increased traffic on recipe sites towards the end of the year this year.” — Yuni Baker-Saito (Sameshima) Consumers love food inspiration, whether a digital recipe with a list of ingredients or a TikTok or Youtube video showing them how to turn inspiration into a tangible meal solution. Both Chicory and PYMNTS's research shows that recipe content drives commerce. https://hubs.ly/Q01Zp_7Y0 #cpgmarketing #onlinegrocery #digitalrecipes #onlinerecipes

55% of Gen Z consumers use social media to discover new foods and recipes — more than any other generational cohort. And TikTok is the go-to channel: a staggering 69% of Gen Zers use it for food discovery. We're talking all about technology's role in Gen Z's food experimentation, sourcing, and brand connections in our latest article. Like what you're reading? Subscribe to our newsletter for even more snackable insights: https://ow.ly/janb50Qgwis #consumerinsights #genz #foodindustry #socialmedia

How are brands like Amazon and Google using AI to stay relevant with their consumers? They tap into your data to create targeted marketing campaigns that catch you at the right time, of course! According to Statista, the global food market is projected to reach a value of US$11.78 trillion by 2028, with a remarkable 6.58% growth expected between 2024 and 2028. If you by chance don’t have the budgets or data lakes of Google or Amazon (and let’s be honest - who does?) here are 7 examples of savvy food marketing strategies by F&B brands like Chipotle Mexican Grill and Campbell's that can inspire your work today. https://hubs.ly/Q02zdv5b0 #FoodMarketing #Advertising #Innovation

Big changes are happening in food tech. Grocerants - a combo of grocery stores with restaurants - are making a comeback, showing a shift in how people experience shopping. Gen Z, especially, is shaping what people like through platforms like TikTok. To succeed in the food business, it's important to utilize new tech and have a good plan for social media. #FoodIndustryTrends #Grocerants #AdaptableBusiness #RestaurantInnovation

🍲 The New Era of Recipe Experience: Recipe Guru! 🌟 🔥 Innovative brands in the food and culinary industry, an exceptional opportunity awaits you! Recipe Guru is redefining the personalized recipe experience and we want to make your brand a part of this revolution. ✨ What Do We Do? Recipe Guru offers app-based personalized recipes tailored to individual tastes and dietary preferences. Our technology not only assists users in finding the perfect recipes but also provides a unique advertising platform for brands. 🚀 What Does This Mean for You? 🎯 Direct Access to Target Audience: Reach the right customers with your products. 📈 Increase Brand Awareness: Stand out in an innovative platform. 🌍 Global Engagement: Interact with users from different regions. 💡 Why Recipe Guru? 🔝 High User Engagement: An active user base that loves cooking. 📊 Data-Driven Insights: Effective advertising strategies based on user preferences. 🌐 Versatile Advertising Options: Product placements, sponsored recipes, and more. 🤝 Ready to Partner with Us? Collaborate with Recipe Guru and introduce your brand to the new generation of chefs. Contact us now and solidify your place in the food industry! 🔗 Contact: https://recipeguru.app/ #RecipeGuru #Recipes #FoodTech #DigitalMarketing #Innovation

Kraft Ketchup & Seemingly Ranch. Jimmy John's "Boy Math" Catering Bundle. Popeye's Girl Dinner. Panera's Roman Empire Menu. Major food brands are jumping on a lot of TikTok trends or fads, but is it worth it? For many consumers, the answer is yes. According to Datassential's Midyear Trend Report, 72% of consumers say they are curious to try new foods they see showing up more often just to "see what the hype is all about," while 67% of consumers specifically want to see more short-term trends or fads at restaurants and retail. Social media is simply a form of communication that many consumers rely on today, and they want to try the foods and trends they learn about on those platforms. (Side note: I went to two Targets last week just to meet Lewis, the "not a jack-o-lantern" that has been trending on TikTok). Brands need to work hard to stay relevant and a part of the conversation and zeitgeist. When you dive into Datassential's consumer preferences database, you can see the brands that many younger consumers say they've never heard of or tried -- brands that are at risk of irrelevancy. Being a part of the conversation, even for something as silly as "seemingly ranch," helps to stay in the consumer consciousness. On the other hand, brands need to be smart and careful. They need to make sure that the opportunity fits their brand so they don't seem too "thirsty" or out of touch, they need a team that is nimble and can act quickly across departments, and they need protect the overall brand from a media cycle that can change on a dime -- one day's fun fad can be tomorrow's political hot potato. And because we live in a ridiculously fast media cycle where we chew up and discard new ideas in a matter of days, the risk of too many brands relentlessly jumping on the latest TikTok fad threatens to inspire consumer fatigue for the whole process. But in the meantime, it's OK for brands to have a little fun and offer a fad-driven menu for a week. Consumers certainly want it. #socialmedia #fads #trends #tiktok #food #foodindustry #cpg #menus #brands #marketing #seeminglyranch #boymath #romanempire #girldinner #marketresearch

How did I get a 5.5% ROAS...with SPICES Product? Case study inside 👀 💥 Case Study Time! 💥 That 5.5% ROAS still counting didn't happen by luck. Here's how we crushed it: 🎯 Step 1: Find the REAL Buyer Not just "health-conscious," but... We targeted working professionals... Exhausted parents, stressed-out students. 🤔 Step 2: Fear of flavorless food Optimized their whole store... Focused on simplicity AND taste. Optimize product description. Highlight Problems and Solutions. Resonate with the audience. 🤝 Step 3: Let the Customers Speak UGC gold! Reviews, testimonials... Showed the product in REAL life. Close-ups of vibrant colors, and simple dishes. UGC videos = social proof! 📝 Step 4: Copy That Closes Focused on the solution, not features. Solved the "healthy AND tasty" dilemma "Gourmet dinner in 20 minutes" kinda copy. 🔎 Step 5: Optimize + Adjust Tested different audiences, ad formats... Data is your best friend! Re-Targeting This wasn't just about the ads... Their store? Optimized for mobile. Solve the problem Focus on Branding Clear messaging that answered questions. 💥 The Results Don't Lie 💥 5.5% ROAS and still counting speaks for itself. Want to replicate this success? Let's get strategic - DM me "ROAS" 💪 P.S. Great products deserve great support! We also helped streamline their customer service for a seamless buyer experience. #SocialMediaMarketing #SocialMediaAdvertising #MetaAds #CaseStudy #Growth

Explores the vital role of food bloggers in present-day food advertising. It illuminates the significance of collaborative partnerships with culinary experts and scrabbles about successful strategies for brand-creator synergy. Read Full Article Here: https://lnkd.in/gPPF3bT7 #foodbloggers #influencermarketing #foodpromotions #brandpartnerships #foodinfluencer #collaborativemarketing #foodiesofinstagram #digitalmarketing2024 #socialmediastrategy #contentcreators #marketingtips #digitalinfluencers #onlinemarketing #foodphotography #brandcollaboration #promotionalstrategy #contentmarketing #brandambassador #foodcontentcreator #audienceengagement

How do you ensure your message doesn't just reach your audience but also resonates with them? Answer: Engage in the same conversations your customers are having. Integrate your message into the everyday discussions and interests of your audience. Take, for instance, the universal quest for a balanced lifestyle amidst our busy schedules. A relevant ad for this could be: "I just don't get it. How do you manage to eat healthy with such a hectic schedule? I have no time to cook real food!" "Honestly, I use this meal prep service made by real chefs who use only organic ingredients. They just mail me a new care package every couple of weeks!" This approach transforms advertising from a mere promotion to a valuable piece of advice within a conversation already happening in your audience's life. It demonstrates understanding, empathy, and the ability to offer solutions that resonate on a personal level. How are you keeping your ads relevant? #digitaladvertising #advertisingstrategies #customerengagement #facebookads #smallbusiness #customercentric

CRAVING CUSTOMERS? FOOD AND BEV'S GUIDE TO DIGITAL MARKETING BITES. The food and beverage industry thrives on experience. But how do you get hungry customers through the door (or tapping their phone)? Digital marketing offers a fast and effective way to build a fanbase and fill your seats. Here's a quick recipe for digital success: 1. Be a Social Butterfly: Foodies flock to platforms like Instagram and Facebook. Share mouthwatering photos, host recipe challenges, and run contests to get people buzzing. Don't forget short, engaging videos - everyone loves a good food reel! 2. Content is King (or Queen): A website is your digital storefront. Highlight your menu, unique offerings, and warm atmosphere. Craft blog posts with delicious recipes, chef spotlights, or food pairing tips. 3. Reviews are the New Buzz: Encourage online reviews! Respond promptly to both positive and negative feedback, showcasing your commitment to customer satisfaction. 4. Run Targeted Ads: Social media platforms and search engines allow you to target ads to your ideal customer. Promote special offers, happy hour deals, or new menu items to people who are most likely to crave them. 5. Partner Up: Collaborate with local influencers or food bloggers. Offer them a taste of your menu in exchange for a review or social media post. This exposes you to a new audience who trusts their recommendations. 6. Embrace Online Ordering: Make life easier for busy customers with a user-friendly online ordering system. Offer exclusive deals for online purchases to incentivize its use. 7. Loyalty is Delicious: Reward repeat customers with loyalty programs. Offer points for purchases, exclusive discounts, or birthday treats. Make them feel valued! By implementing these digital bites, you'll be well on your way to attracting a loyal following and keeping your food and beverage business thriving in the online world. Remember, consistency is key! So, keep posting, engaging, and offering tempting content to watch your customer base grow. #Digitalmarketing #Socialmedia #Action #Inspiration.