The Hartman Group

Although the share of alone eating and drinking occasions has increased in recent years, social occasions present the opportunity to reach over 196 billion mouths per year (54% of total occasions). But what’s the big difference between alone and social eating occasions? Where are the greatest opportunities for your business? Our new report, "Eating & Drinking Occasions Landscape: Alone vs. Social Occasions" offers a set of data-focused dashboards that help you quickly understand key differences across these two occasion types by comparing details like: - Categories consumed - Preparation methods - Decision timeframes - Top retail channels - Top need states - Demographic differences Learn more and purchase your copy here: https://lnkd.in/gkXzGzqF

Exciting news: our new website is officially LIVE! We are committed to staying at the forefront of trends, and that extends to our brand. You can continue to rely on the same trusted services and resources, now with a fresh, unified design that reinforces our 35-year dedication to culture and client impact. Ready to re-experience everything you love about Hartman Group, with even better access to insights? Check it out! https://ow.ly/ROKH50T4zCc

Only 24% of consumers say organic/USDA Organic is a very important characteristic when purchasing foods and beverages, according to our latest survey of over 3,000 consumers. So what do consumers really mean when they say they want safe, wholesome and responsibly produced food — qualities associated with the organic halo? https://lnkd.in/d9k5Eejs

Demand for supplements today goes well beyond their initial appeal as a solution to nutritional gaps in the average American diet: 68% of consumers say that vitamins and nutritional supplements play an important role in their health and wellness.* Download our latest thought piece, "Future of Supplements: Thoughts on a Changing Landscape" for our POV on six key dimensions shaping the supplements of tomorrow: https://ow.ly/4twu50SPHYE *"Health & Wellness 2023: The Great Wellness Reset," Hartman Group

Curious what others in the industry are saying about "Beyond Organic 2024"? Max Goldberg graciously shared a thorough breakdown of his key takeaways in Organic Insider. Many thanks, Max! https://lnkd.in/eW5_JZi3

🌟 Exploring New Dimensions of Value with Gen Z and Millennials 🌟 Discover how younger shoppers are embracing a holistic view of value, leading to a cultural shift in consumer behavior. Quality often trumps price for Gen Z and millennials, emphasizing subjective dimensions of shopping. Learn more from Steve Markenson and The Hartman Group's Stas Shectman in our new "Inside the Trends" series. 🛍️💡 Access the full video 👉 https://brnw.ch/21wLuwk #ConsumerInsights #GenZ #Millennials #ValueShift

While few U.S. shoppers are currently familiar with regenerative agriculture, 40% feel they know at least a little about it, and 73% (+5 points from 2022) are very or somewhat interested in regenerative products (including some that already use these). Engaged consumers are most interested in the outcomes that regenerative agriculture supports, like better animal treatment, better soil health, absence of chemicals, benefits to farm workers and slowing climate change via carbon sequestration. However, our discussions with consumers revealed that they are wary of product labels without clear and verified meaning, and they raise detailed questions about corporate steps towards regenerative agriculture. They want to understand motivations, scale and impact of the change, timelines, quality control, and its implications for the land and workers. Companies wanting to adopt regenerative agriculture must demonstrate true intent to become part of the solution (vs. securing a marketing label) and communicate transparently with consumers about their current actions and plans. https://ow.ly/oPFo50SFHvc Get the latest insights to truly understand if and when regenerative agriculture makes sense for your business: https://ow.ly/L1KV50SFHvg Source: Beyond Organic 2024: Expanding Distinctions in Food & Beverage, Hartman Group

There’s no substitute for going straight to the source for insights, which is why engaging directly with consumers has always been the hallmark of our research efforts. Combined with robust quantitative samples, cultural context and empathetic analysis, this approach makes for unbeatable detail and depth. But have you ever wondered what it takes to bring those real, human insights to life? See for yourself the depth of insights covered in our latest report, Beyond Organic 2024: https://ow.ly/C25U50SFHrq

Don't forget to join us this Wednesday for a free look inside our new report, "Beyond Organic 2024!" We'll share key findings and thought starters on how to align your business with consumers' growing expectations around topics like regenerative agriculture, animal and worker welfare and more. Register for free here: https://ow.ly/9QrM50SFHp7

Don't forget to join us this Wednesday for a free look inside our new report, "Beyond Organic 2024!" We'll share key findings and thought starters on how to align your business with consumers' growing expectations around topics like regenerative agriculture, animal and worker welfare and more. Register for free here: https://ow.ly/9QrM50SFHp7