Footwear News’ Post

Exclusive: Frasers Group chief marketing officer Beckie Stanion has left her role as the company restructures the marketing team, putting 20 jobs at risk, Drapers has learned. Read the full story below. #fashion #retail #retailnews #Frasers #FrasersGroup #marketing #peoplemoves

How to go from market-specific, niche, and somewhat old-fashioned to global, popular, and coveted? Check out these quick marketing inputs from Terence Reilley, former chief marketing officer at Crocs and global president of Stanley 1913. #branding #markting #goodpractice #marketingtips #brand #Stanley #Stanleycup #crocs

Reflecting on the profound insights from Cotopaxi's Chief Brand Officer, Brad Hiranaga, it strikes a chord with what we've observed in the branding landscape. Purpose can't simply be an accessory to the brand – it's the soul. As CEO of BLVR®, I’ve repeatedly seen that purpose is not a marketing gimmick or a discretionary line item to be slashed when budgets get tight. Think of the purpose as the 'Why' behind your brand's existence. It's not just about what your brand wants to achieve; it's the essence born from an authentic belief, a conviction held by the founders or leaders that spurs a commitment to make a difference in the world. Purpose stems from this core belief – it's the actionable response to the calling your brand feels. And vision? It manifests your purpose's impact, painting a picture of the world transformed by your brand's actions. Your brand should never sideline these convictions in favor of touting features or benefits alone. To do so is to sell your brand short. A product may be what you sell, but belief and purpose define who you are as a brand. They guide your journey and create meaningful connections with your customers. Cotopaxi is a beacon in this regard, seamlessly blending purpose with business objectives, leading not just with what it makes but with the change it seeks to create. It's time to rethink branding. Don't just attach purpose to your brand. Let belief and purpose be the bedrock upon which your brand is built. Because when belief and purpose drive your brand, every product, campaign, and customer interaction becomes a testament to your brand's reason for being. That’s when a brand transcends commerce and becomes a movement. #BrandPurpose #BrandBelief #BusinessVision #Leadership #Branding #Marketing #BLVR

Two years is the time required to build brand awareness and distribution.

It's fascinating to see how Terence Reilly, formerly CMO at Crocs and now President at Stanley, strategically reinvigorated two brands. Leveraging the power of celebrity collaborations, social media notoriety, and a keen eye for market trends, Reilly turned Crocs from a $13 stock to a peak of $180. Now at Stanley, a heritage brand, his playbook includes digital content, celebrity partnerships, and ingenious marketing, transforming a workaday flask into a coveted lifestyle item. Love it or hate it, this showcases the role marketing and PR play in revitalizing brands, demonstrating that a strong core product can find new life online. What other brands do you think could benefit from a strategic marketing makeover? #MarketingStrategy #PR #BrandRevitalization #COMM231

'Marketing Week' spotlights an interesting scenario with Dr. Martens: their sales remain robust in the UK and EMEA despite price hikes. This shows the impact of a strong brand. Our team at MADEBY7 knows that in challenging economies, a robust brand strategy is key. Dr. Martens' success is a testament to this, mirroring our expertise in building resilient brands across all sectors. In today's fluctuating market, the role of solid branding is more critical than ever. How do you see strong branding shaping consumer choices and business resilience? We’d love to hear your insights and experiences. #BrandStrategy #MarketingInsights #DrMartens https://lnkd.in/gMJqa2CY

Results of Brand awareness campaign in 12 hours Targetting Italy The Brand Awareness objective is a good option if you want to build a memorable brand and have the means to measure ad recall lift.

The WD40 Repair Challenge is a great example of a brand building 'brand activation'. David Taylor provides a simple 5-step process for developing your own brand activations which will drive short-term sales and long-term brand equity. https://lnkd.in/ePXHf7b3

We are working on brand development for the United States and Europe

Let's talk about your brand awareness strategy.