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*"Disrupting the $765 Billion Fashion Industry: Stay Tuned!"* As we all know, online fashion shopping can be frustrating: - Poor fit and sizing issues - Inaccurate color representation - Lack of personalized styling recommendations - Uninspiring packaging experiences But what if I told you we've been working on a game-changing solution that's about to revolutionize the entire industry? *The global online fashion market is projected to reach $765 billion by 2025.* We're on the cusp of something big, and I'd love to share more with you! *Interested in learning more about our innovative solution?* Send me a message or comment below! Let's connect and explore how we can disrupt the fashion industry together! #FashionTech #Innovation #Disruption #Entrepreneurship #FashionIndustry #GameChanger

Allbirds Turnaround Plan In an interview with Inc- the company's CEO made some interesting comments about how he's planning to turn the footwear brand around. Get Customers to Buy 2 Pairs in 60 days Vernachio is laser focused on that lifestyle customer base, which he wants to convince to buy a second pair of Allbirds within 60 days of their purchase. Focus on the Meditators and Fasters The CEO is not as interested in the group's demographics, but has a clear idea of their interests: career, self-improvement, intermittent fasting, and meditation. Talk Nature Not Sustainability To better reach those consumers, the brand is tweaking its persona, focusing on nature, over sustainability. While Vernachio is adamant that he believes in corporate sustainability and reducing impact on the planet, he does not seem too interested in preaching about climate change to customers. "Sustainability is very narrowly confined. It makes you feel like you're sorting your garbage," he says. "It feels like work." Long-Form Video in A Short-Form World As part of this pivot to nature, the company is embracing a marketing strategy of longer-form video. Vernachio envisions 7 to 12 minute episodes, and did not rule out eventually expanding into full-fledged documentaries the way outdoor brands like North Face and Patagonia have. https://lnkd.in/enaWFmZz

"Slow fashion has always been an experiment — will people pay more for clothing they can buy with a clear conscience? To many in the movement, the recent rash of closures raises fears that the answer to that question is no." - The Business of Fashion and Isabel Slone. This week, my substack reflects on the recent barrage of independent brand closures from #marahoffman to #vampireswife and even my own, Public Habit. Would love to hear from other founders and brand owners. How are you feeling about your business outlook moving forward? What about your personal journey? Is it worth it? Eleanor Turner Samantha Rose Kris Myllenbeck Erin Cavanaugh Zakhar Ivanisov #smallbusiness #slowfashion

First thought: If you're not watching what's happening to small brands right now, start. It's so tough out there. Founders that built businesses with heart and personality, and a swimming pool's worth of sweat equity, are having to make the final tradeoff—shut it down, give it up to someone else, or keep grinding in the hopes of a better landscape in a few months. Sydney's take is spot-on. Second thought: A strategic trade-off of higher COGS for lower working capital requirements makes sense for emerging brands—buy small and use the extra cash on hand to build your growth flywheel, instead of having it locked up on a shelf. But for the business to work, that cost has to be reflected in higher retails, or painfully absorbed into margins. Getting customers to bear a higher retail price means needing to communicate a value that's one or two steps removed from the customers themselves, which is... just. so. hard. And so often, their commitment to sustainability ends right when they see an extra couple bucks in the purchase price. Third thought: Sustainability is referendum, and customers need to vote with their wallets to make it happen. Last thought: Go follow Sydney if you care about fashion (fast or slow), supply chain, and the business of both.

Our founder Janet Milner-Walker talks to Cosmetics Business regarding the latest updates on The Body Shop. There has been plenty of conversations in the past few weeks about the latest buyers and the future of the brand. Read the article below to learn more 👇 #beauty #skincare #business #highstreet #retail #shopping #investment

🌟 Expanding Your Fashion Brand's Success 🌟 Just as platforms like GOAT and StockX have diversified beyond sneakers to stabilize their business, fashion brands should consider broadening their product range to buffer against market fluctuations. Simply sticking to the same offerings isn't enough; consumers evolve, and they expect something fresh and exciting. 1️⃣ **Diversification is Key**: Don't limit yourself to just one type of product. Offering a variety of items can help mitigate risks and attract a wider audience. 2️⃣ **Innovation Drives Interest**: The success of newcomers like Ahn and Salomon in the sneaker market shows the power of innovative designs and collaborations. Embrace creativity and partnerships to capture attention and stay relevant. Let's keep pushing the boundaries and expanding our horizons! 🚀 #FashionEntrepreneurship #SneakerCommunity #BrandGrowth #Innovation #DiversifyYourBrand https://lnkd.in/dT9a99Xc

In a world increasingly dominated by fast fashion, it’s refreshing to see a brand that holds true to its roots. Anoraq Apparel, https://lnkd.in/eC39DJxN founded by a trailblazing female entrepreneur, is making waves in the fashion industry—right here in the UK. What sets Anoraq apart?   🔹 Made in the UK: Every piece is crafted locally, supporting British manufacturing and reducing the carbon footprint—an essential focus amidst the climate conversation. 🔹 Female-led: In a sector where women often dominate the workforce but rarely the boardroom, Anoraq’s founder is breaking the mold, inspiring more women to lead businesses and own their narrative. 🔹 Sustainability: As discussions around ethical production and sustainability grow louder, Anoraq stands out by offering stylish apparel without compromising on values. Supporting brands like Anoraq isn't just a fashion statement—it's about backing the future of sustainable, local, and female-led businesses.   Let’s celebrate #BritishManufacturing, #FemaleEntrepreneurship, and the #SustainableFashionMovement!#SupportLocal #MadeInTheUK #WomenInBusiness #AnoraqApparel   Even better you can access ANORAQFRIENDS10 for a little discount.

The Body Shop Case Study: A Journey from Sustainable Beauty Leader to Bankruptcy In the realm of sustainable beauty, few names shine as brightly as The Body Shop. Founded in 1976 by Anita Roddick, the company quickly rose to fame for its ethical practices and environmentally friendly products. The Body Shop was started with simple yet revolutionary idea: beauty products should not only enhance one's appearance but also benefit society and the environment. The Body Shop's commitment to sustainability struck a chord with consumers, propelling the brand to international success. Its stores dotted the globe, offering a range of cruelty-free skincare, haircare, and makeup products. Despite its early success, The Body Shop began to struggle in the face of changing market dynamics. Increased competition from other beauty brands, many of which began adopting similar ethical practices, eroded The Body Shop's market share. Over the years, The Body Shop underwent several ownership changes, with L'Oréal acquiring the brand. This move sparked controversy, as many loyal customers felt that The Body Shop had abandoned its principles by aligning with a larger corporation. Subsequent acquisitions further diluted the brand's identity, leading to a decline in customer loyalty. In March 2024, the Bodyshop closed its US operations and will soon be closing dozens of Canadian Stores marking a significant downturn for the once-thriving company. The filing was attributed to a combination of factors, including declining sales, high debt levels, and an inability to adapt to changing consumer preferences. Despite efforts to restructure and refocus its efforts, The Body Shop was unable to recover, leading to its eventual closure in the US market. Could the the Body Shop's journey from sustainable beauty leader to bankruptcy be attributed to the shift of its core value that is profits over principles? As companies strive to balance principles and profits, how do they navigate the changing landscape of consumer preferences? Can they adapt without compromising their values, or is there an inevitable trade-off? Nevertheless, The Body Shop's experience serves as a cautionary tale, highlighting the delicate balance that companies must strike to maintain their integrity while remaining competitive in today's market. #TheBodyShop #SustainableBeauty #EthicalPractices #ConsumerPreferences #BusinessEthics #CorporateResponsibility #ConsumerLoyalty #MarketDynamics #GlobalBranding #CorporateValues #SocialImpact #ESG #BusinessResponsibiliy #EnvironmentalResponsibility

Get Compliant with Expandly Want to sell fashion products in the UK or EU? 🌍 Riki Hooker explains why having a Responsible Person (RP) and a physical address is essential for compliance. This critical requirement ensures your products meet regulations and can be legally sold in these regions. Riki also highlights how Expandly can support your business by offering RP services as a third party, simplifying your market entry. Have you considered how this could impact your business? Share your thoughts with us in the comments! 💬 Click here to learn more and join our group of Expanders: https://zurl.co/RjQQ #EcomExpander #EuropeanMarkets #GlobalExpansion #Expandly #BusinessGrowth #PodcastInsights #FashionBusiness #MarketCompliance #InternationalSelling #BusinessExpansion

Fashioning Success: Jemima Gray’s Entrepreneurial Cotswold Fox Story 🦊 🎙️ In today's episode, we dive into the entrepreneurial fabric of Jemima Gray, the visionary behind Cotswold Fox Clothing Discover Jemima's remarkable journey from a university assignment to establishing a blooming fashion brand. Learn how she leveraged a modest £300 to spark a thriving business, her savvy social media strategies that sold out products in minutes, and her courageous battle through a trademark dispute. Jemima's story is not just about clothes; it's about crafting a brand with resilience and sharp business acumen. Join us to learn how a passion for fashion and a keen sense of business can turn a simple idea into a burgeoning brand. This episode is packed with lessons on scaling up gracefully while ensuring the core values of your brand resonate through every product and decision. You can listen to the full episode by using the link in the comments below ⬇️ #fashion #entrepreneurial #cotswoldfox #retail #brand #passion #fashion