Fortune Brand Studio’s Post

Exciting news! 🎉 We're thrilled to share that we've been nominated for an award at Native Advertising Days 2024! 🏆 Our nomination in the 'Best use of Native Advertising on a small budget' category fills us with immense pride. After all, marketing isn't just about big budgets – it's about effectiveness. 🚀 When communication, platform, and optimization align seamlessly, magic happens. 🎶 In our case, this harmony didn't just lead to stellar results in quality traffic and conversions; it actually made a life-saving impact. 💪 That's a KPI that truly matters and fills us with pride. A big thank you to Native Advertising Institute for the nomination, and to Diabetesforeningen and especially Pernille Kuntz Davidsen for trusting our platform to deliver such an important message. 🙏 We can't wait for the award show! Curious about how to leverage Native Advertising and the Readpeak Platform to achieve your KPIs? Don't hesitate to reach out – we're here to help! 🚀 #NativeAdvertising #AwardNomination #EffectiveMarketing

As a brand have you ever wonder how McDonald’s all-day breakfast became such a hit? In 2016, tMcDonald used native advertising to blend their message seamlessly into the content we love, boosting brand awareness by 25% and sales by 12%. Which was a very good increase compared to traditional advertising. With native advertising, your brand’s message becomes part of the story, not an interruption. It’s trusted, engaging, and drives real results. According to stats from the 2024 Report by the Native Advertising Institute and Zenith Media: native ad spend is set to hit $44.7 billion, with 70% of marketers and 63% of consumers backing it over traditional ads. As a brand, here are the benefits you stand to gain if you integrate native ads to your business strategy. 🎯Increased Brand Awareness 🎯Enhanced Credibility 🎯Better Performance Ready to boost your brand and drive sales like McDonald’s? Our team is here to help you create campaigns that resonate and deliver. #NativeAdvertising #MarketingMagic #BrandSuccess

Ever wondered why some ads just seem to fit perfectly into your online browsing? That’s the art of native advertising!✨ We’ve delved deep into this topic in our latest article. Here's what you can expect: 📌 Dive deep into the realm of native advertising and uncover why it's fast becoming an advertiser's go-to strategy. 📌 Explore the diverse types of native ads and understand their unique power in enhancing the user experience. 📌 Get inspired by 5 standout examples of native advertising that have reshaped the marketing narrative. Whether you're an emerging marketer, an entrepreneur, or simply intrigued by the dynamic world of advertising, this piece is your compass to navigate the latest trends. 🔗 Find the full article link: https://bit.ly/3u0U01w #NativeAdvertising #MarketingInsights #AdTrends #StayAhead #DigitalMarketing

Explore the impact of native advertising on conversions and sales in our latest blog. Understand how integrating promotional content naturally with organic material can enhance user experience and drive higher engagement. Leverage this powerful strategy for your marketing success! 🌟 Read the blog

Elevate your native advertising with the right KPIs! Our latest blog details the top 10 metrics crucial for assessing engagement and success beyond traditional analytics. A must-read for marketers aiming to refine their advertising approach. 📈 Read the blog

Explore the subtlety and effectiveness of native advertising in our latest blog. Learn how these ads integrate into user experiences to enhance engagement and brand recognition without the intrusiveness of traditional ads. 📊 Read the blog

2024 Marketing Trends Native advertising and sponsored content retain their value In the realm of corporate communication, the enduring significance of native advertising and sponsored content remains unwavering. These strategic tools seamlessly integrate into user experiences, fostering not just attention but genuine connections with our audience. By harmonizing with platform aesthetics, native advertising ensures a compelling brand presence that resonates authentically. Amidst the dynamic currents of digital marketing, let's recognize and leverage the perpetual relevance of native advertising to drive sustained engagement and business impact. #NativeAds #CorporateCommunication #DigitalMarketingInsights

The Untapped Potential of Native Advertising 🚀 Through resarch and analysis, Tobias Lindner and Julia Nyback from Schibsted Brand Studio has demonstrated that #nativeadvertising can be impactful at all stages of the marketing funnel—challenging the traditional view that it only suits mid-funnel activities. 👀 Here is a sneak peek of the key takeaways from their keynote during Native Advertising Days 2024 : ✅ Beyond Mid-Funnel: native ads can drive awareness, interest, preference, and even action. ✅ Creativity & Strategy: high creativity and strategic presentation can make native ads perform exceptionally, even in stages traditionally dominated by direct advertising. ✅ Real-World Success: Examples from campaigns for clients like Telenor and the Swedish Armed Forces showcasing the versatility and effectiveness of native advertising. Want to see the whole keynote presentation for full insight? Stay tuned we will have it available on-demand after 15th of August 👉https://hubs.ly/Q02Cq7jq0 #NativeAdvertisingDays2024 #NativeAdvertising #MarketingInnovation #CreativeStrategy #DigitalMarketing #AdvertisingInsights

Unlock the potential of your native advertising with the right KPIs. Our latest blog details the top 10 metrics crucial for assessing the success of your campaigns, offering actionable insights to optimize engagement and conversion. Read the blog 📊

So.....If you missed your chance to join us this year at Native Advertising Days, but still want the hot gossip from the event 🗣️. Or maybe you're currently at the event, and just saw an amazing talk that you want to revisit? 🤩 Here's a hot opportunity! 🔥 Become a member of NAI+ and unlock exclusive On-Demand access to every talk and keynote at Native Advertising Days 2024! 📺✨ Beyond the on-demand access, with NAI+ you will get loads of insights and native advertising casing from industry leaders and companies, in addition to a treasure trove of resources 📚, including case studies, reports, and cutting-edge strategies to supercharge your campaigns 🚀. Become a member, get on-demand access to this year's Native Advertising Days, and don't miss out on this opportunity to stay ahead in the dynamic world of native advertising. 🌐💼 🔗 Become a Member of NAI+ https://lnkd.in/dU9NQ43n #NativeAdvertising #NAIPlus #MarketingInnovation #NativeAdvertisingDays2024