Founders Makers’ Post

What's New to TheStreet... 🍸 Pernod Ricard Faces Hurdles Ahead 🍸 The maker of Absolut Vodka, Pernod Ricard, anticipates ongoing challenges in the U.S. and China. While they expect sales to return to growth by fiscal 2025, the first three months are predicted to be sluggish. 📉🌍 How do you think these challenges will impact the global spirits market? Share below!👇🏻 👉🏻Follow New To The Street for more! #absolutvodka #market #challenges #innovation #businessupdate #businessnews #business #news #newtothestreet

What's New to TheStreet... 🍸 Pernod Ricard Faces Hurdles Ahead 🍸 The maker of Absolut Vodka, Pernod Ricard, anticipates ongoing challenges in the U.S. and China. While they expect sales to return to growth by fiscal 2025, the first three months are predicted to be sluggish. 📉🌍 How do you think these challenges will impact the global spirits market? Share below!👇🏻 👉🏻Follow New To The Street for more! #absolutvodka #market #challenges #innovation #businessupdate #businessnews #business #news #newtothestreet

🍻 Would you like to hear Heineken's story? Did you know the company undertook a remarkable transformation to become the leader it is today? Hi everyone, today I would like to share the story of one of my favorite companies, Heineken, and how they thrived through a digital transformation. 💡 Back in 2010, Heineken faced intense competition and market saturation due to the rise of craft beers and changes in consumer behavior. Thanks to online marketing and data-driven decisions, they optimized their operations and grew customer engagement. This new strategy increased sales by 5% and improved customer engagement by 9%. 📈 Advancing in emerging markets was also key to capitalizing on the company's growth and solidifying their position as a global leader in the beverage industry. 🎯 The key takeaway? Using technology to break through market saturation and increase brand relevance. What other stories would you like me to share here? Are you familiar with any other big enterprises undergoing a transformation? #transformation #Heineken #onlinemarketing #success

Igniting a New Digital Era: Semper Ardens in Action 🚀 🔥 At Carlsberg Group we believe in always burning with passion a principle embodied by our Semper Ardens (Latin for “always burning”) spirit. It’s not just about brewing extraordinary beer 🍺; it’s about relentless dedication to craftsmanship, quality, and innovation, just as our founders envisioned. This philosophy aligns seamlessly with Bain’s Founder’s Mentality, a mindset built on bold ambition, frontline obsession, and an insurgent spirit. It’s the driving force behind our #1 Growth Culture Principle: embracing Semper Ardens as a way of working and leading. ✨ In Q1, we are thrilled to be launching something that truly embodies this: a defining moment in our Carlsberg new Digital Era. This launch will introduce new commercial capabilities designed to power frontline obsession and unlock growth mode 🚀. Customer engagement & experience drives growth. Our new digital capabilities empower frontline teams to deliver faster, smarter, and more personalized service keeping us closer to our customers than ever and making us indispensable to them, a true Partnership of mutual Growth! This is growth culture in action. Here’s to always burning with passion and driving the future of Carlsberg! 🔥 Carlsberg Group Bain & Company #SemperArdens #GrowthCulture #FoundersMentality #SalesLeadership #DigitalTransformation #UnlockGrowth

🥂 Pernod Ricard's journey with the #Jameson Premix promotion is a testament to the power of #innovation and strategic planning. By leveraging real-time data and adopting a cross-channel approach, they overcame significant hurdles to enhance in-store execution. Read more about their success story and how they turned data into action. 📊 https://hubs.la/Q02wnjLC0 #Retail #RetailExecution #DataDriven

I am happy to share our HEINEKEN 2024 Q1 Trading Update from today which shows a strong start in 2024 both globally and also in our Asia Pacific region where we can see our beer volume increased organically by 9.4% and net revenue increased 11.3% in the quarter. To empower this growth from a digital & tech perspective as much as possible, we continue to go full steam ahead along all our five digital & tech priorities: ✅ Digitize our Route-to-Consumer ✅ Create value with data-driven insights & AI ✅ Simplification & Automation ✅ Secure Digital Backbone ✅ Create a digital savvy organization #weareheineken #bestconnectedbrewer #digitaltransformation #ai

If you had any doubts about the staying power of the non-alc category, the latest moves from strategics will change your mind. In just the last 60 days, we’ve seen some exciting developments: ✅ Diageo acquired Ritual Zero Proof ✅ Pernod Ricard invested in Almavé Tequila ✅ LVMH backed French Bloom As the CEO of a non-alc brand, it’s incredible to see these major players doing more than just paying attention—they’re placing meaningful bets, signaling that the category is real and here to stay. Of course, those of us building in this space have always believed that 😉.. but now we’re seeing it reflected across the entire value chain. Retailers like Sprouts, Target, and Total Wine are expanding their commitment to non-alc by carving out prime shelf space. Investors are solidifying their theses, and now the strategics are stepping in. The proof is in the pudding. These moves—whether it’s investment or increased shelf space—are all a reflection of growing consumer demand. It’s an exciting time to be part of this movement, and the momentum is only building from here! #NonAlc #BeverageIndustry

Heineken excels as the most consistent brand thanks to their appearance in the Top 30 for the last five years! 🍻 Their forward-thinking approach extends beyond traditional beer, embracing innovations like offering Heineken 0.0% beer. This adaptability allows them to stay relevant and meaningful in a rapidly evolving market. 👉 Download the full BrandZ report to Explore Heineken's journey to the top! https://lnkd.in/dGfYAqEY #Heineken #BrandLeadership #InnovativeThinking #BrandZNL2024

Why Is Heineken Investing in Hard Seltzer Brand Stelz? Uncover the Strategic Acquisition #Heineken #Stelz #HardSeltzer #StrategicAcquisition #BeverageIndustry #MarketGrowth #DrinkTrends #SeltzerMarket #IndustryInsights #InnovativeDrinks

Congrats to Flaviar for acquiring Speakeasy Co.! #Ecommerce in the spirits industry is evolving fast with major players snapping up more and more market share. Pernod Ricard buying The Whisky Exchange. AbInBev with MoM (now back to being independent). Is this all positive news for the industry? Pros: * This deal helps bring more spirits at fair prices to more consumers. * Small brands can now access larger audiences through their combined platform. * Direct-to-consumer experiences are boosting spirits discovery. * A focus on analytics and data-driven advertising could change how alcohol brands engage with customers. Cons: * Bigger players may make it harder for smaller e-commerce platforms with niches to compete. * Newer, smaller producers may have fewer options to enter the market without joining large platforms. * Compliance with the three-tier system is crucial but could pose challenges for further growth. What are your thoughts? I personally like this deal, it makes sense on both sides and I'm looking forward to seeing how it evolves.