To commemorate today’s kickoff of the NFL season, we’re giving a Behind the Scenes look at the FOX Sports Super Bowl LVII Stream. 🏈 Read about how FOX Tech prepared for one of the most live streamed events of the year + pulled it off with resounding success in our most recent Medium article written by Chris Funkhouser, Executive Director, Program Management. Read here ➡ https://lnkd.in/dR2NzqrQ #foxtech #livestream #foxsports
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Cable subs are below 60m (down 40% in 6 years) but when a big game goes on Broadcast it has a massive audience. Though this is about classic broadcast I think in Web3 and other models we should be rethinking the business model, not just trying to reach a 'new audience'. Web3 users also live in web2 and broadcast and those with an interest in sports no doubt are interacting with it in some way. The opportunity with new tech, that is often missed, is not just to prove reach but to reinvent our model so it's more sustainable. Showing more big vanity metrics is great (it has a use case), but as media rights bifurcate the real use is in demonstrating value exchange so even the small - or squeezed middle, can thrive. Timothy Mangnall Ben Wells Roger Mitchell Luis Vicente https://lnkd.in/dwn57h5g
Monday Night Football Expansion Unlocks Massive Demo Surge on ESPN
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A major shakeup is coming to how you watch your favorite games. This fall, FOX, ESPN, and Warner Bros. Discovery are launching a joint streaming platform for NFL, NBA, MLB, NHL, and college football! This could be the end of cable as we know it for sports fans. But will it have everything you need? NBC and CBS are missing, and the price is still being determined. Check out our latest blog and let me know what do you think? Is this a game-changer or a fumble? #sportsstreaming #cordcutting #media #futureofsports https://lnkd.in/emDUNimy
Will This New Sports Streamer Score or Strike Out?
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🏈 Embracing the Excitement: NFL Schedule Release Ah, the anticipation of the NFL schedule release—it's always been a special moment for fans and teams alike. During our time in the NFL, this announcement felt like a true celebration, marking the beginning of a new season filled with excitement and anticipation. But here's the thing: at FanEase, we're not just reminiscing about the past; we're looking ahead to the future. We envision a world where fans have access to innovative tools that allow them to plan their fall fandom with their favorite teams like never before. With FanEase, we're pioneering the future of fan engagement, offering unique insights and experiences that bring fans closer to the action. From interactive schedules to personalized content, we're redefining the way fans interact with their favorite teams and the game they love. So as we eagerly await the NFL schedule release, let's embrace the excitement and look forward to the incredible innovations that lie ahead with FanEase. #FanEase #NFLSchedule #FanEngagement #Innovation #FutureofSports 🏟️📅🚀
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Hulu’s subscription TV service has added MLB Network to its core channel lineup in the nick of time for the league’s Opening Day 2024. This will provide customers with access to “over 100 MLB games nationally broadcast over the course of the season,” along with the network’s original programming and studio shows. YouTube TV, one of Hulu with Live TV’s primary competitors, abruptly dropped MLB Network early last year after it was unable to reach a new carriage agreement with Major League Baseball. And with no announcement of a return ahead of today’s opening games, it appears that YTTV subscribers will go without it for another year. Perhaps that shouldn’t be surprising after the company shelled out $2 billion for the rights to NFL Sunday Ticket; something had to be sacrificed for that deal, and football brings in far more viewers than baseball nowadays. But MLB Network continues to be offered by the majority of YouTube’s competitors, including the aforementioned Hulu with Live TV, Sling TV, and Fubo. The latter service also just added the YES Network so that subscribers can tune into New York Yankees and Brooklyn Nets games. The outlook for live sports streaming could be much different by the time Opening Day 2025 rolls around. Earlier this year, ESPN, Fox, and Warner Bros. Discovery announced plans to form a sports streaming juggernaut that will fold in channels such as ESPN, TBS, TNT, ABC, FOX, and many others. (Disney owns both ESPN and Hulu.) That move has already drawn the attention of the Justice Department, which will reportedly review the proposal to see whether it will harm competition or leave consumers worse off. Fubo has strongly objected to the plan and has gone so far as to sue the companies involved to ensure that it isn’t left at a disadvantage. Hulu with Live TV costs $76.99 per month for a bundle that also includes Disney Plus and ESPN Plus — all with ads — or $89.99 monthly if you want the ad-free experience of the other included services. Source link By Nakisisa George
Hulu with Live TV adds MLB Network just as baseball season gets underway
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SVP-Head of Video Activation/VaynerMedia | ex-Omnicom, Publicis, Madhive, Aetna | Managing Director | EVP | Founder | Digital Media | Data | CTV-OTT-TV | CPG | Pharma | Strategy Consulting | Sales | Programmatic | AdTech
✅🖥️ Wired (9/22): “This has been the case for some time, for every sport in every league. Whereas Amazon has bet big on Thursday night NFL games, Apple TV+ has made a big push for the other football, launching a service this year allowing subscribers to stream all Major League Soccer matches this season. Apple also has Major League Baseball; so does Hulu and Peacock. In total, streaming services have ponied up around $6 billion to broadcast live sports in 2023. Also entering the scrimmage this year: (HBO) Max. Earlier this week, Warner Bros. Discovery announced it would be launching a new add-on to its ever-changing streaming service that would offer access to sports airing on the media conglomerate's variety of channels, like TBS and TNT. That Bleacher Report-branded package will launch October 5, giving Max subscribers free access to not only baseball but also National Hockey League content and the NBA. When it comes time for college basketball’s March Madness season next year, the service will cost those subscribers an additional $10 per month. The company claims it’ll give them access to about 300 live games per year.” ⬇️ #streamingtv #ctvadvertising #cordcutting
Streaming TV Is Entering Its Jock Phase
wired.com
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It's always interesting seeing a professional/college sport trying to increase revenue in part of their business strategies. Are they just trying to increasing viewership internationally? Are they trying to popularize the sport with the ever-growing streaming services? Even though the NFL is perhaps the most profitable league in American professional sports, it's hard seeing this ever reaching the same global scale as baseball, basketball, and obviously football/soccer. While I do understand the sales strategy, it certainly is interesting how this could detract domestic viewers, especially when the league decided to start broadcasting their games onto Amazon Prime and later on Peacock during the playoffs. https://lnkd.in/gc7JSy-M #NFL #streamingservices #Netflix #broadcasting
Netflix inks a 3-year deal with the NFL to show football games
businessinsider.com
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My latest for The Current: The National Football League (NFL) is leading the way among pro sports leagues in charting a future in the digital age, including a shift to #streaming. NFL games are still some of the most popular broadcasts on traditional TV, but to sustain its fan base in the future, the league might need to follow football enthusiasts to new places. And the shift could be a point of urgency for advertisers that could hasten how quickly they invest in #CTV strategies. “Essentially, it’s the power of premium live linear experiences now combined with the attribution, measurement, and optimization capabilities of digital,” says Digital Remedy CEO Mike Seiman. How have you been consuming football or sports in general?
How the NFL is charting its future in the digital age | The Current
thecurrent.com
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"The three media giants [...] Fox Corp., Warner Bros. Discovery and Disney [...] are slated to launch the new service in the fall. Subscribers would get access to linear sports networks including ESPN, ESPN2, ESPNU, SEC Network, ACC Network, ESPNews, ABC, Fox, FS1, FS2, BTN, TNT, TBS, truTV and ESPN+, as well as hundreds of hours from the NFL, NBA, MLB and NHL and many top college divisions." Another huge licensing deal. Good for the shareholders 💰💰💰 (all of these are in the S&P so it may be more of you than you think!) -- but another push towards this type of revenue means less dependence on original programing... 📽 https://lnkd.in/eKWHhDQH
Warner, Fox, Disney to Launch Streaming Sports Joint Venture
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SVP-Head of Video Activation/VaynerMedia | ex-Omnicom, Publicis, Madhive, Aetna | Managing Director | EVP | Founder | Digital Media | Data | CTV-OTT-TV | CPG | Pharma | Strategy Consulting | Sales | Programmatic | AdTech
✅🖥️ Washington Examiner (1/27): “Streaming has affected several parts of the media landscape, with sports media seeing several shake-ups in how major sports leagues deliver coverage to fans. In recent years, the NFL has taken steps into the streaming market, beginning in 2016 when it partnered with Twitter, now known as X, to simulcast 10 Thursday Night Football games broadcast by CBS and NBC. In 2017, the NFL would switch to partnering with Amazon’s Prime Video for Thursday Night Football simulcasts before eventually giving Amazon the package exclusively, beginning with the 2022 season. Starting with the 2023 season, the NFL stepped into uncharted territory, making a playoff game exclusively available on a streaming platform to a national audience for the first time. The Jan. 13 wild card game between the Kansas City Chiefs and Miami Dolphins aired only on Peacock nationwide. For the NBA, NHL and MLB leagues, one of its regional television partners has also become swept up in the streaming craze. Diamond Sports, operator of the Bally Sports regional sports networks, announced earlier this month that Amazon has committed to a “minority investment” and an agreement to give access to Diamond Sports programs through Amazon’s Prime Video. The agreement is part of its restructuring plans to emerge from bankruptcy.” ⬇️🏈⚽️🏀⚾️⚽️🏄♂️ #streamingtv #ctvadvertising #cordcutting https://lnkd.in/eGqRfPjD
Amazon's RSN investment is the latest streaming shake-up in sports media
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🧑🏻💻 Marketing Director | Passionate about Digital Business, Startups, and Company Growth | Strategic Digital Media & Content Marketing Expert | Driving Revenue Growth | University Professor
🚀 Exciting News in the World of Sports Streaming! 🎉 🔑 Key Highlights: - ESPN, FOX, and Warner Bros. Discovery are teaming up to launch a groundbreaking streaming sports bundle. - Each entity will own one-third of the joint venture, ensuring equal representation on the board. - The service will feature a new brand and have its own dedicated management team. - Leaders like Bob Iger, Lachlan Murdoch, and David Zaslav are thrilled about the prospects of this venture, promising unparalleled sports content for fans worldwide. - Stay tuned for more details, including pricing, to be announced soon! 🏟️ What to Expect: - Thousands of high-profile sporting events will be showcased on the platform, offering a diverse range of content. 🔮 Forward-Looking Statements: - While we're incredibly excited about this venture, please note that actual results may vary due to various factors, including market conditions, regulatory changes, and more. Exciting times ahead for sports fans! 📺🏀🏈 #SportsStreaming #JointVenture
ESPN, Fox and Warner Bros. Discovery Forming Joint Venture to Launch Streaming Sports Service in the U.S. - The Walt Disney Company
thewaltdisneycompany.com
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