Frank Harnett’s Post

Now this is clever.

View profile for Matt Roach, graphic

Creative Director @ Revolt - purpose & activism agency | Author: Know Your Sh*t & Know Your Baby Poo published by Penguin

65% of children are afraid of going back to school because of bullying. As part of my #BackToBullying campaign for charity The Diana Award, I created this school uniform display stunt that stunned shoppers at Westfield over the bank holiday weekend. Watch how the public reacted: https://lnkd.in/ehg-4Y4m Made with Revolt, Sarah Levitt, Orlando Warner. 🔥 Big thanks to production designer Jenny Dee and producer Julie Cook (who stayed up until 5am with me to install this!), to our brilliant client partners Alex Holmes, Jamilah Simpson, Caz Pike, and to Westfield for giving us the space. 🙏🏻

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Brilliant! Would love to see this idea used to tackle over consumption of new clothes. Wonder which brand would be brave enough to do it...

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James Butterworth

Creative Senior – Integrated & Experiential (ACD, DCD, Art Direction, Design) with 20+ years experience.

1y

So good! 👌

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