Franklin Endeavors’ Post

BORA-hansgrohe and Red Bull's proposed partnership has been approved by the Federal Competition Authority in Austria (Bundeswettbewerbsbehörde, aka, BWB). This partnership will be much more than just a sponsorship deal - $$$. Look for Red Bull Media to deploy resources and create content across the cycling landscape in key areas that resonate with their audience (that's mostly males, 18-34). The big question is how quickly Red Bull can take-the-bull-by-the-horns and move on a chosen strategy. #redbull #cycling #marketing #borahansgrohe

In this article I explain how at the very moment of Irish success in sport or history something always derails us at the last moment. See if you agree! If you do, please share it on your sm platforms. #Blackrockcollege #irelandrugby #irelandhistory #stpatrick #citylit

Watching the IMSA - International Motor Sports Association Detroit race today with Benjamin Bates Every single person on the race team knows *exactly* what they’re responsible to produce. The results are pretty clear. Nutty things happen in races. There’s little to no control over the track conditions or the competition. This makes me think about high performance teams in business. We can’t guarantee success but we can put our team in the best position to achieve it. How’s your team? Is every single person “race team clear”?

The bios are so accurate 😂 😂

Wow, as a marketing and brand professional, who's also a sports tragic, I'd have been like a kid in a candy store producing this little gem from Kia. What Kia have done here is craft a campaign with universal appeal for those who are (or on the peripheral of) ute-buyers, that transcends borders and ensures the brand resonates across diverse audiences. You could say they've made themselves "Aussie-as" for their entry into this segment. All that's missing is an "oi, oi, oi". It just might have put me in the market for my first ever ute... #marketingstrategy #brandengagement

History

I'm going to focus my posts this week on #coaching. After all, I've learned this past year that it can mean a lot of things. What exactly does it mean to me? ⛹♂️ Arkansas State University point guard Derrian Ford describes it well in this video when he talks about basketball and cybersecurity. The short answer? In IT, there are a lot of Xs and Os that won't help you succeed. Don't be fooled by them. 🃏 Find a #technology firm to partner with that brings your business the winning playbook. That's how winners win. #YourITcoach #PCAknowsIT

Transform your game with the right mindset. At Stryde Sports, we focus on more than just skills; we build resilience, dedication, and a winning attitude. Elevate your training, embrace the challenge, and achieve greatness. Your journey to becoming a champion starts here. 🏅💪 #SportsMindset #StrydeSports #ChampionMindset

A car ad without a car??? 🤯 Kia's latest Ute advertisement could be the most significant advertising moment since the iconic Carlton Draught's "Big Ad." Here's why it's not just an ad but a masterclass in marketing strategy and execution: 🌟 Flawlessly executed, this campaign brilliantly marries Aussie humour with the nation's passion for sports, striking a chord with potential ute buyers. 🌟 The inclusion of 20 Australian sporting legends isn't just a show of star power; it's a strategic move that generated immense sign-up momentum. This clever tactic created a sense of belonging, making it a movement every star wanted to be part of - something far beyond what any talent budget could achieve. 🌟 These 20 sports stars brought with them organic PR coverage that vastly outweighs the results any paid PR strategy could hope for, showcasing the immense power of leveraging popular figures for brand visibility. 🌟 The timing of the ad's launch was nothing short of brilliant, coinciding with the NRL's highly anticipated Vegas match, ensuring maximum exposure and engagement from the target audience. Kia's ad isn't just a campaign; it's a lesson in how to connect with your audience, leverage popular culture and execute a marketing strategy with precision and impact. #MarketingStrategy #AdvertisingExcellence #BrandEngagement #SportsMarketing

Kia have quietly gone about their business by building ever increasing quality of cars. Their recent vehicle evolutions (packed with features and benefits), will continue to see them grow and evolve. If their passenger vehicle offering is anything to go by, then their first utility vehicle is certainly worth getting excited about. Whilst I am confident the name (‘Tasman’ is a rumour but just as likely PR), will get social opinions wagging, I don’t think it will matter much. After all, what is a Hilux? A fantastic advertisement with credit to #scoundrel and #innocean . An advert that would not have been out of place if it had a Toyota logo in it. My tip: Top 5 Ute sales in Australia with a bullet. And for some extra value, will be the first Ute to get traction in Australia in the EV market. #aftermarketautomotiveaccessories #advertisingandmarketing #aussiesportinglegends