Fredrik Ekström’s Post

Exciting times ahead for our events and exhibitions team, partners and clients as our experiential strategists, led by Katie Streten, delve into the trends shaping our creative approaches for the work coming into our studio. A couple of overarching trends are set to influence our approach, but one thing remains constant: the value of emotional immersion and genuine brand expression for our clients. Dive into the trends in this PDF to learn more! #eventsprofs #2024trends

Some great insight from Katie Streten into what is influencing experiential and event strategies right now and in the future. Download it and have a read 👍👍

𝗪𝗵𝗼 𝘄𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝘁𝗵𝗮𝘁 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗮𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? We know that Valentine's Day is behind us, but that doesn't mean we can't talk about attraction. When it comes to a successful business expo or event, attracting people to your stand is key. Engaging visitors is essential; you can only hold a potential client’s attention when you’ve grabbed it in the first place. Discover our top five ways to stand out at an exhibition. Find out more by reading the full blog ⬇️ https://bit.ly/49wACsP ‎ Do you need help refining your brand strategy? Then please get in touch with our team – letstalk@refinedmarketing.co.uk #RefineYourExhibit #Expo #EventBranding #Branding #Marketing

🗼Paris 2024: A Blueprint for Modern Global Marketing The Paris 2024 Olympics have masterfully blended French heritage with modern marketing. From branding that seamlessly combines classic Parisian elements with a fresh twist, to posters that turn the city into a vibrant stadium—Paris has shown us how to keep tradition alive while staying contemporary. 💡 Takeaway: When building a Brand Identity, think about how you can honor tradition while infusing modern elements. This approach ensures your brand feels both timeless and relevant. 🤔 What’s a brand you love that successfully blends the old with the new? Share your thoughts below! 👇 #Paris2024 #BrandingStrategy #ModernMarketing #HeritageMeetsInnovation #OlympicMarketing #Olympics2024 #experiencialmarketing

Personalized gifts for outdoor enthusiasts add a unique touch to their adventures, making them feel special. From customized water bottles to engraved pocket knives, there's something for everyone. 🎁 Businesses and event planners can benefit from these customizable items, offering memorable promotional products or awards for their clients, partners, or employees. 🌄 Outdoor clubs, sports teams, and retailers can also take advantage of personalized gifts for members and customers, making their experiences unforgettable. 🏕️ Looking for unique and memorable gift ideas for the outdoor enthusiasts in your life? Check out our latest blog post where we share some amazing personalized gift options that add a special touch to any adventure! Perfect for businesses, event planners, outdoor clubs, and individuals alike. Discover the power of customization and make your next gift truly unforgettable. 👉

First impressions matter, especially at events! 👀 A standout stand design isn’t just about looking good—it’s a game-changer for attracting and engaging attendees. 77% say it influences their decision to connect with your brand. Ready to make your stand unforgettable? 🚀 #EventManagement #EventProfs #EventMarketing

Marketing as a Laboratory: Crafting Outdoor Magic through the Outside Festival In this episode, Cole Heilborn sits down with Robert (Robs) Sawyer, the Creative Director of Experiential Marketing at Outside. They dive deep into the concept of marketing as a laboratory and how it can be a powerful tool in forging new models for outdoor gatherings. Robert shares insights from the inaugural Outside Festival, revealing the creative processes and challenges behind this innovative event. Topics Covered: - Marketing as a Laboratory: Robert discusses how marketing can be used as a space for experimentation, risk-taking, and innovation, particularly in the outdoor industry. - The Power of Outdoor Gatherings: The episode explores the transformative impact of the Outside Festival, not just as an event, but as a movement to reconnect people with nature. - Cultural Pain Points: Robert highlights the growing issues of loneliness and disconnection in modern society, and how outdoor experiences can serve as a remedy. - Creating Magic Through Community: Discover the magic formula of "Nature + Community = Magic," and how it guided the creative direction of the festival. Listen here: https://lnkd.in/gp3dz4WE Produced by: Port Side Productions

How can your brand win new audiences — and turn them into long-term loyalists?    The answer lies in brand engagement: combining strategy, storytelling and digital excellence so that every element of your brand is relevant, resonant and remarkable.     But how do you do it?     Our founder, Helen Darlington, is giving a Brand Engagement Masterclass with The Luxury Property Forum to explain all.    You have to be a Luxury Property Forum member to register — but if you’re not and want the inside track from one of agency land’s most successful female founders, email us at hello@woven.agency or ask us for a presentation link. We'll send it to you after Thursday's event.   And if you are a member of the Luxury Property Forum, the details are below:    Date: Thursday 18th January on Zoom  Time: 12:00pm GMT  Email to register: events@theluxurypropertyforum.com   #branding #marketing #luxurybrands

We have some exciting things coming up, so make sure you have the dates in your diary! We have our 3 day challenge running from 7th - 9th October, and then our Brand Reconnection event on 27th November. We'll be sharing lots more about these over the coming weeks. #SaveTheDate #MarkYourCalendar #UpcomingEvents #EventAnnouncement #3DayChallenge #BrandReconnection #ReconnectionEvent #OctoberChallenge #NovemberEvent #BrandingChallenge #DesignEvent #GraphicDesignLife #BrandStrategy #BrandingTips #GraphicDesign

😴 𝐒𝐥𝐞𝐞𝐩𝐥𝐞𝐬𝐬 𝐧𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐫𝐞𝐥𝐞𝐧𝐭𝐥𝐞𝐬𝐬 𝐞𝐟𝐟𝐨𝐫𝐭 𝐨𝐟𝐭𝐞𝐧 𝐠𝐨 𝐮𝐧𝐧𝐨𝐭𝐢𝐜𝐞𝐝, 𝐓𝐡𝐞 𝐠𝐥𝐚𝐦𝐨𝐮𝐫 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐨𝐧 𝐬𝐭𝐚𝐠𝐞 𝐢𝐬 𝐣𝐮𝐬𝐭 10% 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐭𝐨𝐫𝐲. Ever wondered what it takes to make an event unforgettable? Reflecting on my journey at Times Fashion Week, I take immense pride in managing two major events annually, handling rehearsals, guest care, and coordination with prominent brands. My role involved securing the biggest sponsors and flawlessly executing events that left a lasting impression. What sets us apart is our relentless effort and meticulous attention to detail, ensuring every element is perfect.  This experience has strengthened my roots in event management, shaping my confidence and expertise. Curious about what goes on behind the scenes? Let’s connect and discuss how meticulous planning and execution can elevate any event to extraordinary heights. With Brandverse360, events are one of our core verticals, and our commitment to excellence remains unparalleled. The future is bright, and I’m excited about what lies ahead. #TimesFashionWeek #EventManagement #ProfessionalJourney #Brandverse360 #PrideInWork #BehindTheScenes #EventSuccess #FutureGoals