Charles Freedman’s Post

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CEO at ServCraft | Growing Africa's Trade Businesses 🚀 💥 🛠

Our product demo workshop ran over yesterday... It's not complicated. But it's also not easy. Here's what we came away with: 🤝 Building trust > showing features and benefits 😊 Start with benefits linked to shared problems 🎓 Showcase your domain experience and expertise 👨💻 Meet your customers where they are with tech 📖 Tell stories, don't list features or benefits ⚡ Energy is infectious. Spread it. The businesses we serve might be different, but they're all run by people. Make a meaningful connection and the rest becomes much easier. 🚀 💥 🛠 Shoutout to Nkosazana Ndlovu for some cracking feedback on your first day. Fresh eyes are the best 👀

Andrew McElroy

Digital experiences your customers will love ❤️

9mo

Awesome work. Sounds like a great workshop. We often get caught up in the tech but users don’t care about the tech. They want solutions that solve real world problems.  The tech needs to enable that! That is like you said - meeting your customers where they are.

Alex Belov

AI Business Automation & Workflows | Superior WordPress Maintenance & Services | Podcast

9mo

Great insights, Charles! Building trust is definitely key in demos. Curious, how do you tailor your storytelling for different audiences? Congrats to Nkosazana! 🌟

Build trust, Share solutions, Embrace fresh perspectives for business success. 🚀

Thank you so much! Very informative and helpful, I took a lot from the demo to help me going forward

Kim (Furman) Rabinowitz

Using storytelling to turn customers into believers so they understand, remember and demand your business.

8mo

Nothing like a story to capture head and heart.

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