Freeman+Leonard’s Post

Hiring a digital strategist/media buyer? Use this simple test to qualify them... Ask them to set up their Meta or Google columns and explain the below: 1/ Why they set their columns up like that? 2/ What data they make key decisions on? This helps you understand & see: - Their competency using the platforms - Their ability to interpret data - If they are using critical thinking or just on autopilot. ----------------------- Anyone do anything similar?

Navigating the complex maze of digital marketing can be challenging without the right guidance. Imagine trying to find the path to your business's success, facing obstacles and unexpected turns at every corner. Hiring a paid traffic manager is like having an experienced guide by your side, ensuring you take the right directions to reach your goals quickly and without wasting resources. Avoid getting lost in the paid traffic maze. Trust experts to guide your way and achieve your goals efficiently and successfully!  #MarketingMeme #MediaManager #PaidMedia #FEDAONLINE #DigitalMarketing #ROI #ppc

The following post from Joe Zappa is indicative of a major problem in a lot of industries--not just adtech. When "editorial" content is focused on "product" marketing, there is an immediate disconnect between the job and the company--and sets both up for potential failure. --Principles of editorial content are based on a two-way street of opinions ( i.e., an article presenting the opinion of the publisher, writer, or editor) and allowing users/readers to share opinions. --Principles of product marketing are based on sales (i.e., touting benefits of a product); it is a one-way street that doesn't always allow for feedback sharing. Users/Readers don't want to see rehashed sales content, do they? Joe is right--perhaps the time is right to flip the switch. #contentmarketingstrategy #productmarketing #adtech

Boost Your Sales and Marketing Without Breaking the Bank: Consider a Fractional Marketing Director In today's competitive landscape, a strong sales and marketing strategy is essential for business growth. But for many small and medium-sized businesses, hiring a full-time Marketing Director or CMO simply isn't feasible. That's where fractional help comes in. A fractional Marketing Director offers the expertise and experience of a seasoned marketing leader on a part-time, project-based, or retainer basis. This allows you to access top-tier marketing talent without the hefty overhead costs of a full-time hire. Want to see how we work at GJC? https://lnkd.in/e53J2x8i Think a fractional CMO might be right for you? #Fractionalmarketing #FractionalCMO #Marketingstrategy #Businessgrowth #GJC

A huge time saver, high-quality content, less stress and headache on you, and detailed analytics on how your social strategy is performing and flowing with your overall marketing and business strategies. Hiring a social media manager is a huge step in the right direction for taking your business to the next level! #socialmedia #socialmediamarketing #socialmediamanager #digitalmarketing

Why Investing in a Social Media Agency is Smarter than Going Cheap? In today’s digital age, a strong social media presence is vital. While it might be tempting to manage it in-house, here's why hiring a social media agency is often the better choice: ✨ Expertise Over Experimentation: Agencies stay ahead of trends and create targeted campaigns, avoiding costly trial and error. ✨ Access to Specialists: Agencies offer a team of experts in visuals, copy, and optimization. A single hire can't match this breadth of skill. ✨ Time Efficiency: Effective social media management is time-consuming. Agencies free your team to focus on core business tasks. ✨ Data-Driven Decisions: Agencies provide regular performance reports, enabling continuous optimization for better results. ✨ Building a Community: Agencies engage meaningfully with your audience, fostering loyalty and providing valuable insights. Cheap hires may lead to off-brand messaging and low engagement. Investing in a reputable agency can elevate your brand’s social media presence and drive growth. #BMakers #SocialMediaAgency #DigitalMarketing #CreativeMarketing #BrandBuilding #Branding #Brand #invest #SmartBranding #buildacommunity #expertise #creative #SocialMediaMarketing

If you want to hire a CMO or be one eventually, read on… Most challenging role for me to hire. Took a year with 70+ interviews. Needed someone skilled in B2C marketing to handle $100+ million/yr. Learnings: - Best are rarely looking out. - Hard to find those managing big budgets with a hands-on approach. - Marrying analytical prowess with marketing creativity is essential. We wanted both skills in a person. Perf marketing was $50 mn. Needed someone who understood CPMs, ROAS, etc. — capable of justifying budgets with meticulous allocation to defending economics. - Mastery in delegation & execution. Balancing wide-scale endeavors with hands-on capability. Your digital marketeer, campaign manager, copywriter to the VP, will have campaign opinions. If unaddressed, it can demoralize. You will often form small teams, launch using guerrilla tactics, and do some yourself. Interviewed people who have done blitz campaigns for Super Bowl but they wouldn't have executed a product launch with minimal budgets in the past five years. One interviewee launched a well-known movie shelved at a major studio, persuaded execs, led a viral campaign, and showcased at Tribeca and Venice with minimal marketing. - Broad industry experience. It's rare to find marketers who've transitioned from food to sports to clothing. Interviewed a leader from Redbull and Lululemon. Didn't want to end that convo. - Ability to work with PR & coms. PR works in cultural tentpoles, riding the wave and creating a narrative that may not sync. And if you have a PR dept. that reports to the CEO, they'll have their agenda. - Someone who can be respected across the organization and can command numbers, have war stories. - Avoid one-firm careerists. - Marketers have a tough time being respected by product and engineering. Early team would have launched products without a marketing team. Engineering empathy important. - Ability to present a coherent, compelling story in a deck that reaches across. Annual budgets, segmenting them into quarterly campaigns, calendar, capturing narratives, aligning main events, addressing content gaps etc. And then, finally, getting it to the CEO, justified with the strategy and finance team. The clarity in conveying will be a major part of your life. - Daring. Spoke with a candidate responsible for Taco Bell's intro in non-US markets. Broke into regions unfamiliar with tacos and executed groundbreaking campaigns. Without such, even if not at the CMO level, you’ll not make the cut. - Compatibility with the executive team. This role requires you to brainstorm closely with the exec team/CEO. There was an occasion where I liked the candidate, but Byju still wasn't buying it. Was frustrating, 5 months into the process. - Agency management. Peculiar to the marketing department, If unfamiliar with WK, O&M, McCan and the boutique agencies of the world, it's a red flag. The Impending Story is pending :-) Let me know if you want to hear more...

Imagine having more time, more energy, and more customers. 👀 Sounds like a dream, right? Well, hiring a social media manager can make that dream a reality and MORE! 🙌 There’s no need to feel overwhelmed spending hours planning your content, creating graphics, and consistently engaging online. Lexx Connect is truly here to HELP small businesses GROW while allowing them to focus on what they do best: running their business without the stress of marketing! 🧡 Let’s turn your dreams into reality. 📞 417-827-5344 💻 www.LexxConnect.com #LexxConnect #socialmediamarketing #socialmediamanager #digitalmarketing #417land #417smallbusinesses #417marketing #417biz #417businesses #socialmediastatistics #socialmediastraregy #smallbusinessgrowth

Wondering when to snag a performance marketer? It's like adding spice to a dish – timing is key, and it can kick things up a notch. Got a killer product and itching for fast growth? A performance marketer can be your secret weapon for customer acquisition. But here's the twist: don't let it solo the entire track. Performance marketing rocks, but a symphony needs diverse instruments. Putting all your bets on it is like playing a solo act. Embrace the unsung heroes of growth: #organic, #partnerships , and #wordofmouth. It's not just about clicks; it's about building connections. Here's the truth before you rush into hiring a performance marketer: You're not looking for a typical marketing or agency. Scaling and efficiency and are what you're chasing. Perhaps a full-service performance marketing team is not the answer. Someone who can dissect your figures, offer you candid feedback on your expectations, judge their plausibility, and point out any obstacles is what you need. After you have that roadmap, you might want to consider hiring a master of performance marketing. #GrowthTalks #MarketingMix #DiversifyForSuccess #ScalingWisdom

Is the CMO role disappearing?   That’s what Fortune writer Phil Wahba published last week.   He cites examples from consumer brands like UPS, Walgreens, Etsy, McDonald’s, Lowe’s and Uber – all who eliminated the CMO role as a standalone job and have distributed the responsibilities across the organization.   We’re starting to see new C-level titles such as:   Chief Brand Officer Chief Creative Officer Chief Content Officer Chief Events Officer Chief Communications Officer   Will this trend make its way into the B2B industry?   I’m not sure, but what seems to be at the center of the debate is content.   Shareen Pathak of Toolkits reported that, “Brand execs say marketing roles are becoming more about content, while content marketers are finding themselves stretched across departments and disciplines – making it even more important for them to learn new skills.” In a world where marketing budgets remain scarce, I imagine that SaaS CMOs are somewhat safe from decentralization for now -- but remember that B2B is always 3-5 years behind B2C. How can we prepare for the coming wave? ▪ Invest in brand strategy to activate an emotional narrative w/ your audience. ▪ Evaluate your relationship with content. It's bigger than SEO. ▪ Rethink "comms" in context of what it means in 2024 -- beyond PR alone. ▪ Grasp the power of in-person gatherings to create belonging within your community. The B2B CMOs at the greatest risk are the ones who are ignoring the above and tripling down on transactional selling alone.