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Hiring? Money talks... but culture talks back. Recent research indicates that company culture matters a lot more than employers might think. Your culture is actually a more reliable predictor of attrition than salary. This is even more true for Gen Z (i.e., anyone on your team 27 or younger), who want to work for companies with values that align with their own. The bottom line? Employers competing for the best marketing, advertising and creative talent would do well to put culture first. Read up on more of-the-moment hiring strategies in our free 2024 Marketing & Advertising Trends + Salary Guide — download at the link below. #companyculture #salaryguide #genz #trends

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