Freixenet Mionetto USA’s Post

Only one week left before our member exclusive webinar Navigating Trends: Insights Into Wine & Spirits for Cidermakers with our friends from 3 Tier Beverages. Join us at 10:30 AM Pacific on May 30 to explore key trends, innovations, and consumer behaviors that are shaping the wine and spirits landscape and the possible intersections with cider. #cider #cidertrends #ciderdata #pickcider #craftcider #hardcider #webinar

"𝘠𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘯𝘦𝘦𝘥 𝘢 𝘣𝘳𝘢𝘯𝘥 𝘪𝘯 𝘉2𝘉. 𝘠𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘵𝘢𝘭𝘬 𝘧𝘢𝘤𝘵𝘴 𝘢𝘯𝘥 𝘧𝘪𝘨𝘶𝘳𝘦𝘴 𝘢𝘯𝘥 𝘴𝘦𝘭𝘭 𝘴𝘶𝘣𝘴𝘵𝘢𝘯𝘵𝘪𝘢𝘭, 𝘮𝘦𝘢𝘴𝘶𝘳𝘢𝘣𝘭𝘦 𝘷𝘢𝘭𝘶𝘦." Let me bust this myth. 💥 In the ever-evolving landscape of B2B marketing, establishing a distinctive brand identity isn’t just a necessity — it’s a strategic advantage. During my career, I’ve seen firsthand how creating memorable brand experiences can forge lasting relationships and drive business growth. One of the most effective ways to elevate your brand is through carefully crafted signature events – in every detail. Imagine this: a Partner Day at a scenic winery, exclusively hosted for your most valued customers. 🍇✨ Here’s why it is so impactful: 𝘿𝙚𝙚𝙥𝙚𝙣𝙞𝙣𝙜 𝙍𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨𝙝𝙞𝙥𝙨: Face-to-face interactions in a relaxed, high-end setting foster genuine connections. It’s about more than just business; it’s about building trust and understanding in a personal environment. 𝙀𝙣𝙝𝙖𝙣𝙘𝙞𝙣𝙜 𝘽𝙧𝙖𝙣𝙙 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚: An exclusive event at a beautiful location creates a premium experience that resonates long after the event ends. It positions your brand as not just a service provider, but a partner invested in creating memorable experiences. 𝘿𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩𝙞𝙖𝙩𝙞𝙤𝙣: In a crowded market, standing out is crucial. A unique event like a winery Partner Day sets your brand apart from competitors by showcasing your commitment to adding value beyond traditional business transactions. 𝘽𝙪𝙞𝙡𝙙𝙞𝙣𝙜 𝙇𝙤𝙮𝙖𝙡𝙩𝙮: Your customers are human beings. If one feels valued and appreciated, they are more likely to remain loyal and become advocates for your brand. A thoughtfully executed event can solidify their allegiance and turn them into enthusiastic promoters. Incorporating signature events into your strategy isn’t just about hosting a party — it’s about strategically aligning your brand with experiences that reinforce your values and enhance customer relationships. Just redefine B2B branding with events that leave a lasting impact. 🌟 #BrandExperience #B2BMarketing #CorporateEvents #CustomerEngagement #MarketingStrategy

Practical, informative pieces that equip professionals and enthusiasts with knowledge of the spectacular field of intellectual property and help them navigate the challenges and seize the opportunities are some of the value-adding tools we propose. In this spirit, Narcis Codori and Marta Datcu recently co-authored a piece titled “𝐀 𝐭𝐨𝐚𝐬𝐭 𝐭𝐨 ‘𝐏𝐫𝐨𝐬𝐞𝐜𝐜𝐨’: 𝐏𝐑𝐈𝐒𝐄𝐂𝐂𝐎 𝐜𝐨𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐞𝐬 𝐞𝐯𝐨𝐜𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐏𝐃𝐎“. The thesis: 📌 Consortium for the Protection of the Controlled Designation of Origin 'Prosecco' filed invalidity claim, arguing PRISECCO constituted “evocation” of Prosecco PDO 📌 PRISECCO owner sought to restrict mark to use for non-alcoholic cocktails 📌 Board held PRISECCO need not cover “wine” to be considered an evocation of Prosecco PDO and found strong likelihood substantial proportion of European consumers would directly associate PRISECCO with product covered by PDO This article first appeared on WTR Daily, part of World Trademark Review and is available here: https://lnkd.in/dKDD9Rmu #intellectualproperty

Another chapter of our journey.

Would you believe it if we told you there are similarities between the work of STELVIN®'s teams and the work of winemakers? 🍇 You might find the answer surprising! The story of a shared passion highlights our 4 core principles, what sets us apart in our industry and most importantly why we understand our clients' needs. ➡The first core principle is crucial: Like winemakers, to create a quality product, we have to carefully select the raw materials we are going to use. This step is essential, and we always strive for the very best. Stay tuned to find out what the next 3 core principles are! #STELVIN #Amcor #Amcorcapsule #StelvinCapsule #coreprinciples #60yearanniversary

Crafting Destiny: The Birth of Cashcane in 2016 📝 In 2016, the spirited odyssey of Cashcane took root, shaped by the dynamic duo of Hedi Mesme and Audrey Giner. Hedi, with a background as a renowned bartender and later as a brand ambassador for a prestigious vodka label, converged paths with Audrey, who brought her expertise from the halls of Bacardi Martini, steering sales in the realm of luxury hotels. From Spirits to Ambition: 💫 Pooling their diverse experiences in the spirits industry, Hedi and Audrey initially navigated the intricacies of alcohol retail, gaining valuable insights into market dynamics. However, their shared vision was grander — an aspiration to break free from convention and script their own narrative. A Bold Decision: 🤠 Fueled by a desire for distinction, innovation, and a brand that echoed their beliefs, the duo made a bold decision. They believed in the power of individual agency, advocating for the ability to carve one's path in life. Cashcane became not just a brand but a testament to their philosophy — that life, like a well-crafted spirit, could be shaped and enjoyed with authenticity. In Pursuit of Excellence: 🥃 Their journey was marked by a commitment to quality. Cashcane, more than a brand, embodied the spirit of daring to be different. The quest was not just for good things but for the exceptional — a sentiment that resonates in every bottle bearing the Cashcane name. As we share the tale of Cashcane, it is more than a narrative; it's an invitation to join a movement where breaking free from norms is celebrated, and the extraordinary is savored. #rum #brandstory #companystory #communication #spiritsindustry

Excellent summary of Tastry's unique solution.

It sometimes takes a while for the recommendations from research to become manifest in the real world, but it is so gratifying when they do. The lovely MCVITIE'S LIMITED Signature range that has just landed on the shelves at Waitrose appears to have taken on key learning regarding product concept, format, packaging and branding that came out of the NPD and positioning project I debriefed 4 years ago for pladis Global. There's a good lesson here in how taking the time to get things right pays off in the marketplace. #NPD #marketresearch #qualitativeresearch #productdevelopment

Where did you get your Stella Artois glass from 🧐🍺 Thousands of Stella chalices vanish from bars and pubs every month. Instead of cracking down – the beer brand is begrudgingly celebrating that such criminal behaviour is “Unacceptable, yet understandable.”😉🤷🏼♂️ 💡DAVID New York | Anheuser-Busch #MarketingCreativity #SocialMediaTrends #CreativeCampaigns #ViralMarketing #InnovativeBranding #MarketingHumor #MarketingStrategy #StellaArtois

🍺 Interesting news for the German Beer Market 🇩🇪🍻 Asahi Brands Germany and Haus Cramer Management GmbH are joining Forces! ⬇️ . . Starting next month, Asahi's flagship brand Tyskie will be brewed and bottled at WARSTEINER Brauerei Haus Cramer KG's Brewery. 👉🏽 That's not all - the beer will now be available in convenient 0.33-liter longneck bottles, catering efficiently and sustainably to consumer demands. What does this mean for you? 🤨 At Daltix, we're not just tracking prices and promotions real-time; we're also monitoring packaging changes. This partnership underscores the dynamic nature of the beer market, and we're here to provide you with insights every step of the way 📈 #BeerMarket #RetailTrends #DaltixInsights