Frosmo’s Post

The secret to eye-catching #GoogleAds? Use an irresistible #headline. Here's how: 1. 𝗕𝗲 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰: Don't just say "hiking boots" say "waterproof hiking boots for women" 2. 𝗨𝘀𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀: People love numbers. "Top 10 hiking boots for your next adventure" 3. 𝗔𝗱𝗱 𝗮 𝘁𝗼𝘂𝗰𝗵 𝗼𝗳 𝘂𝗿𝗴𝗲𝗻𝗰𝘆: Use words like "limited offer" or "only a few left" 4. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹: Connect with your audience. "Experience the hike of a lifetime with our boots" 5. 𝗨𝘀𝗲 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 #𝗸𝗲𝘆𝘄𝗼𝗿𝗱 𝗶𝗻𝘀𝗲𝗿𝘁𝗶𝗼𝗻: This automatically inserts the keyword they searched for into your ad headline. Example: They search for "waterproof hiking boots". Your ad headline says "Shop the Best Waterproof Hiking Boots Today" 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿, 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗰𝗼𝘂𝗻𝘁. #GoogleAds #headline #marketingtips #digitaladvertising #audienceengagement #keywordinsertion #advertisingstrategy #copywritingtips #creativecontent #LinkedInMarketing #audience #google #ads #marketing #content #contentmanagement #contentstrategy #contentdevelopment

How can sales be increased with less ad spend?  Just focusing on exact-match can limit your reach and sales potential Broader match types can be a game-changer, And here's why, with an example: 𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝘄𝗶𝘁𝗵 𝗝𝘂𝘀𝘁 𝗘𝘅𝗮𝗰𝘁 𝗠𝗮𝘁𝗰𝗵: Imagine you sell a specific type of hiking boot, "The Trekker XLT." With exact match, your ads would only appear for searches containing hiking or boot This might miss out on people searching for: 💠 "Best hiking boots for men" 💠 "Waterproof hiking boots" 💠 "Lightweight backpacking boots" These are all relevant searches where your product could be a good fit, But exact match won't capture them. 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗕𝗿𝗼𝗮𝗱𝗲𝗿 𝗠𝗮𝘁𝗰𝗵𝗲𝘀 : By using match types like phrase match or even broad match Your ads can reach a wider audience with less ad spend Let's say someone searches for "waterproof hiking boots”, your ad appears They learn The Trekker XLT is perfect for their needs, and they buy it. This is a sale you wouldn't have gotten with exact match only. 𝗞𝗲𝘆 𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: 𝗔𝘃𝗼𝗶𝗱𝗶𝗻𝗴 𝗪𝗮𝘀𝘁𝗲 It's important to acknowledge the downside of broad match - irrelevant clicks. Your ad might appear for irrelevant keywords like “horseriding boots” Here's how to avoid this: ↪ 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀:  Add negative keywords like "horseback" or "riding" to exclude irrelevant searches. ↪ 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴: Track your Amazon ACoS to see how much you're spending per sale.  If a broader match keyword has a high ACoS, consider pausing it. ⭐ 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝗖𝗼𝗺𝗯𝗶𝗻𝗶𝗻𝗴 𝗠𝗮𝘁𝗰𝗵 𝗧𝘆𝗽𝗲𝘀 The best approach is a combination. Use exact match for high-intent searches like "The Trekker XLT" Broader match for discovery + sales like  "waterproof hiking boots". This lets you target both exact searches and find new customers at a lesser cost. By following these steps, you can leverage broader match types to discover  new, relevant traffic and ultimately increase your sales on Amazon. ✨ #Ads #Amazon #PPC #Negative #Exact #Broad #Phrase #Match

With RV shipments slowly returning to pre-pandemic levels, and retail sales remaining a challenge across North America, it’s time to rethink the current trends in RV marketing. Our research indicates that for information on RV models and lifestyle content, 1/3 of the RV audience prefer traditional media; 1/3 prefer digital media; and 1/3 are fine with either online or traditional media. We bring 53 years of trusted, expert RV content to your target audience… we reach the RV, boating, and outdoor tourism market with a blended multimedia array of magazines, websites, and social media pages that inform, entertain, and inspire families to get out and enjoy the great outdoors. Take a look at this article from our RV Dealer News website, and let me know what you think… #vacation #Travel #travelandtourism #RV #Magazines #marketing #Newsletter #influencer #Camping #RVTravel #travel #Expertise #Experience #RVLifestyle #RVLifestyleMagazine #RVIA #RVDA #RVDAofCanada #CRVA #GoRVing #GoRVingCanada #outdoors #boating #fishing #RVDA #RVIA #NMMA

TOF - MOF - BOF: Сame across a good and simple illustration of the keyword funnel. A keyword funnel aligns user search behavior with the stages of the buying journey. A strategic approach to keywords, including optimization for each funnel stage, can help you improve your SEO strategy. A real-life example of strategic keyword optimization for each funnel stage could involve an e-com business selling hiking gear: #TOF - Top of Funnel (Awareness): Target broad, informational keywords like "best hiking trails" or "hiking tips" to attract users to learn about the activity. #MOF - Middle of Funnel (Consideration): Optimize for keywords like "best hiking shoes comparison" or "lightweight backpacks for hiking" as users begin to evaluate products. #BOF - Bottom of Funnel (Decision): Use high-intent keywords such as "buy hiking boots online" or "nike juniper trail 3" to capture ready-to-purchase customers. Focusing on high-intent keywords (not necessarily long-tail) near the bottom of the funnel maximizes conversion rates. Image credit: Outsource SEM, https://lnkd.in/euiBd2gV #seo #keywordresearch

#PlaceYourAd - #SkyDiving #Outdoors #ExtremeSports Directory. Promote your business by showcasing #SkyDiving and #ExtremeSports listings on #FrizeMedia's comprehensive outdoor directory. Connect with your target audience today and increase your brand visibility in the exciting world of extreme sports. Our platform offers a unique opportunity for businesses to reach adventure enthusiasts and adrenaline junkies who are actively seeking new experiences. By listing your services on our directory, you can attract a diverse range of customers who are passionate about outdoor activities. With the growing popularity of extreme sports, it is essential for businesses to tap into this market and establish a presence in the outdoor recreation industry. According to recent statistics, the global extreme sports market is projected to reach a value of over $66 billion by 2025, indicating a significant growth opportunity for businesses in this sector. By leveraging #FrizeMedia's platform, you can position your brand in front of a highly engaged audience that is actively searching for adrenaline-fueled experiences. Expand your reach and maximize your business potential by joining our outdoor directory today. Showcase your offerings to a targeted audience of adventure seekers and outdoor enthusiasts who are passionate about skydiving, bungee jumping, rock climbing, and other extreme sports activities. Don't miss out on the chance to connect with your ideal customers and grow your business in the dynamic world of extreme sports. Visit https://buff.ly/3VQSPMF to get started! #bungeejumping #basejumping Promote your business with #SkyDiving and #ExtremeSports listings on the #FrizeMedia directory. Check it out at https://buff.ly/3VQSPMF #bungeejump #basejump

IN REFLECTION: Johnson Outdoors Outdoor Products & Recreational Technology iCAST 2024 | Orlando, FL The Star: Johnson Outdoors is a company built on consumer insights and emerging technologies for outdoor recreational products such as watercraft, diving equipment, camping gear, and outdoor clothing. It has operations in 24 locations worldwide. Johnson Outdoors thrives on sustainability, nature, family and innovation. It is shown throughout their products and brand. The Show: ICAST helps drive recreational fishing product sales and is the premier destination for every manufacturer and dealer who considers anglers their target audience. The show successfully reveals companies latest products and innovations. Catalyst provided Johnson Outdoors four elements to help make a successful, cohesive and collaborative show. - Large lifestyle graphics - Live demos - Unique product showcase - Telling their brand story "By integrating these elements, the booth becomes not just a space to display products, but an immersive experience that communicates the brand’s value, engages attendees, and builds lasting connections. This approach ensures that attendees leave with a clear, positive, and memorable impression of the brand, significantly enhancing the overall trade show experience." - Doug DeVoe, Sr. Account Executive The use of these key elements allowed the booth design to demonstrate 3 focuses: 01. Engaging Visuals: Large lifestyle graphics attract attendees and set the stage for engagement. 02. Hands-On Experience: Live demos and interactive showcases keep attendees engaged and involved while seeing how the products would work in real life. 03. Memorable Moments: A unique product showcase and a strong brand story leave a lasting impression. For more information on how Catalyst can transform & redefine your marketing space, please visit: www.catalystexhibits.com #JohnsonOutdoors #iCAST2024 #sustainability #proudmoments #mainapproach #redefineyourmarketingspace #forwardthinking #designthinkersthink #catalystexhibits #brandexperience #tradeshowbooth #ClientSuccess #BusinessGrowth #ResultsDriven #experientialmarketing #successdriven

When it comes to category pages, if you have just one large category you could be missing out on a goldmine of opportunities. Here's why! Imagine you're selling hiking gear. One of your main categories "backpacks" is doing okay, but you're still missing out on a treasure trove of specific searches. There are a bunch of long-tail searches inside of this category. Each long-tail keyword is more specific and pinpointed towards a specific product. So instead of just one "backpacks" category, create sub-categories relevant to the products you sell. You can combine this with keyword research to really pinpoint these long-tail keywords. Here are some examples of potential sub-categories for hiking backpacks: 1. "Ultralight backpacks" 2. "Waterproof backpacks" 3. "Women's Hiking Backpacks" 4. "Large Capacity Backpacks" By creating dedicated sub-categories, you're not just organising your products - you're aligning with how your customers actually search. The result? Improved visibility, targeted traffic, and ultimately, more sales. #SEO #seostrategy #ecommerceoptimisation #searchtraffic #subcategories #websiteoptimisation #onsiteoptimisation

Do you love the outdoors? I am a major outdoor activity enthusiast. I love just about every activity there is except for hiking for the sake of hiking...I'll hike but I want there to be fishing at the top of a mountain or a wall to climb, a range to shoot at, preferably an animal to stalk, anything really. The issue that limits most of us in the great outdoors is one of two things below...or usually both. #1 Access - Where do I go to do this activity? Oh shit, that's far. How do I travel with my sweet-ass new mountain bike (or skis, guns, fishing gear, etc.)? #2 Cost - You just broke the bank on your new mountain bike, skis, shoes you need to get there, the camelbak so you don't die, the survival beacon. There are too many add-ons to count when considering safety, comfort, and capability in the outdoors. If you really want to have that picturesque trip and perform your new hobby, you need to shell out cash for some or all of the good stuff to keep you safe. Once you find the location and decide to travel there you're going to be blowing your vacation budget just to use the new expensive toy you bought. Here's your solution. As a veteran, you have access to some amazing retail deals. So many, that I care to wager, no matter who you are you've considered at some point that you've overpaid for gear. The discounts we have access to are so bountiful it's overwhelming, and so many of them require so many, confusing steps to access that we give up. I have better things to do with my one weekend home in the last 6 months than searching for 3 hours for a Merrell deal on shoes (Merrell is one brand that advertises their military discount really well, no shots fired). Well, let me tell you a secret about your access to hundreds of exclusive and INSANELY lucrative deals on outdoor gear ranging from firearms to skis (biathlon here I come). ExpertVoice is an amazing company that lets professionals in all outdoor activities from around the world access influencer-level deals on top brands. All you need to do is prove your professional affiliation. How do YOU do that? Make an account with Veterans Advantage and choose a membership option. You can purchase a 7-day Veterans Advantage trial for $4.95, pay by month for $9.99/month, or purchase your first 12 months of VetRewards for $59.95. Now hear me out... I saved $500 on my last optics purchase using this account. It paid for itself in one purchase. Once you make a VetRewards account login and search for ExpertVoice, you'll log in with them as well and then use an access code you receive from Veterans Advantage to affiliate yourself with the military in ExpertVoice. Follow the prompts and save. Follow our page Silent Butt Deadly for more info. If you like it repost it!

Fall is here, and I'm enjoying the view. In between hiking, updating your wardrobe and indulging in all things pumpkin spice, take a fresh look at your digital home. Have you cleaned up your blog (& website) lately? https://bit.ly/MowYourBlog 🍂 #CCCgetsMktg #contentmarketingstrategy #inboundmarketing #smallbusinessmarketing #bloggingtips

As I went on a short MTB Ride yesterday morning on the local trails just out of town, I noticed that the alternate "social spacing" trail lines from the pandemic are starting to finally grow in. Yes, that's good for trail systems and to avoid unnecessary sprawl and negative environmental impacts that may come with it, but it was also a little bittersweet thinking about the real increases in the volume of sales and users for outdoor recreation activities, particularly general trail system use (and sales related to such equipment and apparel), that arose during the pandemic, and that such user numbers may be declining some now. The volume of OREC users and consumers is so passionate, that I hope the industry as a whole can still harness some of the momentum from the pandemic with new and increased users and usership and potentially effect some real meaningful change for the future - more recreation infrastructure, progression recreation infrastructure, and funding solutions (most likely from those same consumers) to create strategic finances to grow the OREC industry so that it has a greater sustainable economic ROI ecosystem loop and more parties and individuals with vested interests in it and it's many causes and needs! https://lnkd.in/gqm3Cve9 https://lnkd.in/gW77TrWn.