Jihan Desai’s Post

𝐒𝐦𝐚𝐥𝐥 𝐁𝐫𝐚𝐧𝐝, 𝐁𝐢𝐠 𝐂𝐥𝐢𝐦𝐛: 𝐂𝐨𝐧𝐪𝐮𝐞𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬! So you've built a killer brand of specialized hiking and rock climbing gear, but getting noticed amongst the giants can feel like scaling Mount Everest blindfolded. Don't worry, we've got your back! 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗳𝗿𝗼𝗺 𝗯𝗮𝘀𝗲 𝗰𝗮𝗺𝗽 𝘁𝗼 𝘀𝘂𝗺𝗺𝗶𝘁? Google Ads offers powerful tools to reach the exact audience you're looking for - adventure seekers hungry for top-notch gear. 𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗰𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻: • 𝗦𝗲𝗮𝗿𝗰𝗵 𝗔𝗱𝘀: Target people actively searching for "rock climbing equipment" or "lightweight hiking backpacks." These folks are primed to discover your brand and convert into loyal customers. • 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗔𝗱𝘀: Think of these as eye-catching billboards across the web. Reach potential customers browsing relevant content - like outdoor gear review websites - with beautiful visuals and compelling messages about your unique products. 𝗕𝘆 𝗰𝗼𝗺𝗯𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝘁𝘄𝗼 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘁𝘆𝗽𝗲𝘀, 𝘆𝗼𝘂 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗼𝗻𝗲-𝘁𝘄𝗼 𝗽𝘂𝗻𝗰𝗵. Search Ads capture those actively looking, while Discovery Ads spark interest in those who might not have known they needed your gear yet! 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗰𝗼𝗻𝗾𝘂𝗲𝗿 𝘁𝗵𝗲 𝗼𝗻𝗹𝗶𝗻𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲? Let us help you craft a winning Google Ads strategy and turn those curious clicks into climbing enthusiasts raving about your brand! #GoogleAds #MarketingForSmallBusiness #ReachYourTargetAudience #HikingGear #RockClimbing #AdventureAwaits #arhamadsengineer

Keyword density is the king Right? No. Let me explain. Imagine an article titled "Best Hiking Backpacks 2024." Stuffing it with "hiking backpacks" every other sentence might have worked in the past. Now, Google recognizes relevant synonyms And phrases like "daypacks," "camping backpacks," and "outdoor gear." Search engines are sophisticated now. They understand the context of your content And reward natural language use over keyword stuffing. A well-written article that naturally incorporates these terms throughout will rank higher than a keyword-stuffed mess. Do you think “keyword density” works? #seo #seotips #founder

TOF - MOF - BOF: Сame across a good and simple illustration of the keyword funnel. A keyword funnel aligns user search behavior with the stages of the buying journey. A strategic approach to keywords, including optimization for each funnel stage, can help you improve your SEO strategy. A real-life example of strategic keyword optimization for each funnel stage could involve an e-com business selling hiking gear: #TOF - Top of Funnel (Awareness): Target broad, informational keywords like "best hiking trails" or "hiking tips" to attract users to learn about the activity. #MOF - Middle of Funnel (Consideration): Optimize for keywords like "best hiking shoes comparison" or "lightweight backpacks for hiking" as users begin to evaluate products. #BOF - Bottom of Funnel (Decision): Use high-intent keywords such as "buy hiking boots online" or "nike juniper trail 3" to capture ready-to-purchase customers. Focusing on high-intent keywords (not necessarily long-tail) near the bottom of the funnel maximizes conversion rates. Image credit: Outsource SEM, https://lnkd.in/euiBd2gV #seo #keywordresearch

🏆 Challenger Spotlight – Bear Naked’s “Naked Trails” with Leo Burnett    It’s Friday and the last day of the Cannes Lions Festival 😢 so we thought today’s Challenger in the Spotlight needed to be one that reminds us to get out and have a bit of fun!     “Naked Trails” from Kellogg’s Bear Naked Granola company which won a Silver Lion in the Brand Experience and Activation category is a great example of using a Challenger Mindset to develop a Can-If solution. Laws and regulations around naked or free hiking can be different and confusing around the US but Bear Naked’s goal is to help people enjoy nature in whatever way they choose. So to celebrate National Nude Day last year, Bear Naked Granola worked with Outside’s Gaia GPS to create America’s first nude-friendly trail system so that those who wanted to go bare naked could do so safely and legally. Using naked hiking influencers and regular members of the wider naked hiking community, they tagged trails with a secret nudity friendly code (🐻🍑✅), thereby creating a nationwide hiking system for those who want to get as close to nature as possible.    By speaking directly to a niche group (which nicely played into the brand’s name) also allowed Bear Naked to show that they understand their audience and want to support them. With ambitions beyond their resources, Challengers (like Bear Naked) use their communities to achieve their mutual goals.     https://lnkd.in/gESVzt_7   https://lnkd.in/gNPVrUq2    #CannesLions2024 #ChallengerMindset 

🧭 Top Black Friday Handheld GPS Deals 2024 – Find Your Way to Big Savings! 🧭 Are you an outdoor enthusiast or frequent traveler? This Black Friday 2024, Amazon is offering huge discounts on handheld GPS devices from top brands like Garmin, Magellan, and Suunto. Whether you're hiking in remote areas or navigating new cities, these GPS devices ensure you're always on the right path. Why Buy a Handheld GPS This Black Friday? Up to 40% off on top models. Perfect for hiking, camping, and off-the-grid adventures. Advanced mapping, real-time location tracking, and weather updates. Take advantage of these limited-time deals to upgrade your outdoor gear and navigate with confidence, all while saving big! 🔗 Affiliate Disclosure: This post contains affiliate links, and I may earn a commission if you purchase through them—at no additional cost to you. https://lnkd.in/eqjyBHwP #BlackFriday2024 #HandheldGPS #OutdoorGear #AmazonDeals #Hiking #CampingTech #BlackFridayShopping

With RV shipments slowly returning to pre-pandemic levels, and retail sales remaining a challenge across North America, it’s time to rethink the current trends in RV marketing. Our research indicates that for information on RV models and lifestyle content, 1/3 of the RV audience prefer traditional media; 1/3 prefer digital media; and 1/3 are fine with either online or traditional media. We bring 53 years of trusted, expert RV content to your target audience… we reach the RV, boating, and outdoor tourism market with a blended multimedia array of magazines, websites, and social media pages that inform, entertain, and inspire families to get out and enjoy the great outdoors. Take a look at this article from our RV Dealer News website, and let me know what you think… #vacation #Travel #travelandtourism #RV #Magazines #marketing #Newsletter #influencer #Camping #RVTravel #travel #Expertise #Experience #RVLifestyle #RVLifestyleMagazine #RVIA #RVDA #RVDAofCanada #CRVA #GoRVing #GoRVingCanada #outdoors #boating #fishing #RVDA #RVIA #NMMA

Google ads camping #googleads #camping #fiverr Creating a short profile for Google Ads involves crafting a concise and compelling description that highlights your business and what sets it apart. Here’s a simple structure you can follow, along with an example: Structure 1. **Business Name** 2. **What You Offer** (product/service) 3. **Unique Selling Proposition** (USP) 4. **Call to Action** (CTA) Example **Business Name:** EcoHome Solutions   **What You Offer:** Sustainable home products   **Unique Selling Proposition:** Transform your home with eco-friendly solutions that save energy and reduce waste.   **Call to Action:** Shop now for exclusive discounts! Tips - Keep it under 90 characters if possible for maximum impact. - Use keywords relevant to your target audience. - Make it engaging to encourage clicks. Let me know if you need help with a specific business!

Curious about what drives outdoor enthusiasts? Discover a stress-relieving marketing insight from Watauga’s latest blog, featuring data from our new consumer research report. Marketing leaders and brand managers in camping, fishing, hunting, hiking, biking, and more—don’t miss these key benefits to incorporate into your strategies. Learn how to engage outdoor enthusiasts and encourage first-time participation now! #OutdoorIndustry  #MarketingResearch #MediaPlanning  #Advertising #Advertisingandmarketing #Digitalmarketing  https://lnkd.in/d3s_AQig

What are the elements that outdoor industry thrives on? We believe it’s all about a perfect blend of inspiration and information. Every outdoor experience is a transformational journey, filled with failures and successes. Every victory motivates us to seek out more adventures and encourage others to do the same. Every failure teaches a lesson, making the experience both inspirational and educational. Outdoor industry mainly taps the emotion of "inspiration". Inspiring others is crucial, but keeping your audience informed and educated is just as important. Not to forget that every successful feat also comes after right information. So informing and educating your customers is equally crucial. It not only attracts new customers but also keeps your existing community engaged and excited. What are the other elements outdoor industry thrives on? --------------------------------------------------------------------------------------- If you're a business looking to create content that both inspires and informs for your business growth, reach out to us! #AdventureArc #ContentMarketing #OutdoorIndustry #InspireAndInform #Climbing #Hiking #Camping #Backpacking #BusinessGrowth #contentwriting #graphics

Amazon products can be sales through Facebook ads camping? Of all social media ads, Facebook Ads camping are one of the most powerful ways to promote your Amazon products. Through the power of Facebook's user base and advertising tools, you can drive more sales to your products on Amazon, and boost BSR and search rankings. #facebookretargetingmarketing #FacebookPixelSetup #facebookadsforbusinesses #facebookadscampaigns #FacebookPage #FacebookPage #Amazon #marketing #digitalmarketingexpert #digitalmarketingexpert #DigitalMarketing