🌿🚴♂️Exciting News for Cyclists and Eco-Warriors Alike! 🚴♀️🌿 We're thrilled to announce the world’s FIRST racing bicycle tyre made from FSC-certified natural rubber! 🌍✨ Pirelli’s new P ZERO™ Race RS tyre combines top-notch performance with sustainable, FSC-certified natural rubber. This means that natural rubber is sourced from responsibly managed forests that provide environmental, social, and economic benefits. A beautiful achievement in the cycling industry, demonstrating that high performance and environmental stewardship can go hand in hand. The P ZERO™ Race RS bicycle tyre will be used by Team Lidl-Trek from the end of June onward for all races and soon become available at major retailers globally. Join us in celebrating this revolutionary step towards a more sustainable future in cycling 💚🚴♀️ #SustainableCycling #EcoFriendly #FSCCertified #FSC #ForestStewardshipCouncil #CyclingInnovation #GreenFuture #RideWithPurpose Pirelli Lidl-Trek
Congratulations to everyone at Pirelli
This is great - well done Pirelli
Very cool! 👏🏻
Great news!
Forest Industry - Supply Chain - Big Data Analysis - FSC
1moGreat Innitiative and of course, the begin of many similar activities in the future (not much faraway from now...).