FUTURE PROOF INSIGHTS | Consumer Neuro’s Post

What does an engaging, memorable and impactful ad look like in the brain? This Time Series of aggregated neural activity and eyetracking shows high levels of viewer engagement, emotional resonance, desire, strong cognitive load and impact on the viewer. The “Truth Matters” ad for RTE News, made by Butter Productions, acts as an exemplar of engaging the viewer in such a way that leaves a lasting impression. This analysis is one of many conducted in partnership with Amárach Research as part of PRIZM+. Learn more by clicking on the link below 👇 bit.ly/PRIZM-plus

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