Gamefam’s Post

Roblox has achieved an extraordinary milestone, reaching 70.2 million daily active users. To put this into perspective, Epic Games’ Fortnite, one of the most popular games, averages around 30 million daily active users. Roblox is evolving beyond a mere gaming platform; it is becoming a powerful marketing tool with the ability to reach a vast audience. Major companies like Universal Studios, IKEA, Walmart, and even Manchester United have embraced this trend, using Roblox for innovative marketing strategies and customer engagement. One of Roblox's key advantages is its proprietary development software, which allows companies and individual creators to build unique experiences without the need for external tools like Unity or Unreal Engine. This user-friendly software democratizes content creation, enabling a wide range of users to develop and share their imaginative worlds. The potential for Roblox to expand into the film industry is particularly exciting. I'm eager to see how this new development unfolds and what creative possibilities it will unlock! #Roblox, #Fandango

By itself, purchasing items in-game that connects to the real world is very cool. It also makes perfect sense why Beetlejuice would want to market to Roblox audiences. The in-game experience and assets are also super well done. However, I get concerned around the act of purchasing. How many stories do we hear about kids taking their parents’ credit cards to make a bunch of purchases for in-game currencies/cosmetics? And now they’re given the power to responsibly purchase movie tickets? Seems a little off to me! If Roblox players could earn the tickets with in-game events or participation, and redeem them for real tickets, that would be awesome. But instead, it’s enabling real world transactions within a childrens game (which has already been a problem with Roblox, leading to lawsuits). Am I offbase? What do you think? #ingameadvertising #microtransactions #roblox

We're just a few weeks away from launching our Roblox x Goblintown game and it's been quite a journey! As we get closer to release, I wanted to share 3 key learnings from this process: 1. Translating assets to Roblox has some unexpected hurdles. For example, we had to remove certain anatomical details from some of the goblins so the game wouldn't get boxed into a 17+ age rating. With over 60% of Roblox's 300 million monthly players being under 17, ensuring a younger audience was crucial. 2. Game development is an iterative process. We realized partway through that we didn't initially include features like leaderboards that players expect and help with game retention. Rather than delaying, we're happy to ship the core experience first and roll out additions like leaderboards post-launch. 3. When we had play tests, we realized how valuable UGC items were as one of the biggest draws players expressed interest in was being able to attain unique items in the game. As a result, an immense amount of thought and planning went into enhancing our UGC system to provide a deeper, more compelling experience for players. Bringing a big franchise like Goblintown into Roblox's massive ecosystem has been really exciting but definitely came with its own set of challenges. We're pumped to get this weird little game out into the world by month's end! Let me know if you have any other thoughts or feedback. #roblox #gaming #goblintown #ugc #gamedev

Great work from our US team - Joseph Linarello 👌 🎮 Eat and sleep and play The Garfield Movie Cross Game Heist Quest on Roblox🐱 Ahead of the highly anticipated launch of "The Garfield Movie" on Memorial Day weekend in May, we’ve partnered with Sony Pictures Entertainment and Gamefam for a cross-game quest on Roblox featuring activations across multiple games, including Easy Obby, one of the platform's most popular games. Here’s what to expect: 🐱 Embark on an adventure with Garfield and Odie to collect all the milk bottles 🍝 Win awesome in-game rewards across four different games 🐱 Earn highly sought-after UGC prizes, and receive your very own badge by completing cross-game quests Experience it yourself: https://bit.ly/4dxk1I6 Want to know how to enhance the power of your brand through advertising solutions on gaming and streaming platforms like Roblox? Send us a message. hashtag #Metaverse hashtag #Roblox hashtag #Garfield hashtag #MediaBuying hashtag #BrandActivation

📣In just 1 week "Sour Patch Kids Mischief Tycoon" on Roblox reached: • 1M+ Plays • 3.3K+ Concurrent Users • 100K+ Daily Active Users • 80K+ Avatar Items Claimed 🌟It currently places as the #3 highest-rated #Roblox brand game of all time with a user favorability rating of 96.74%. (data from RoMonitor) 💃Our unique and engaging gameplay, alongside creative quests that allow players to earn free UGC, and a partnership with Lootbloc to award players with real-life Sour Patch Kids merchandise has been groundbreaking and allowed it to stand out. This is just the beginning of the Mondelēz International, Polycount.io, Turning Tables Games & Lootbloc partnership. ❗ If you're an agency or brand looking for a studio to produce Avatar Items, integrate into top experiences, or create custom-branded experiences, let's connect! ✉️Reach out to me at evan@turningtables.games, and let's talk about how we can bring your vision to life! #Roblox #metaverse

Paramount Game Studios Ventures into Roblox: Should Your Brand Follow Suit? Is it time to level up your brand's gaming strategy? Paramount Game Studios is launching its first Avatar: The Last Airbender game on Roblox this summer. Are you ready to dive into the world of Roblox gaming too? Paramount Game Studios is tapping into Roblox with an Avatar: The Last Airbender game, allowing players to create avatars and engage in battles. Developed by Looty Games and supported by the Roblox Creator Fund, this RPG promises exciting multiplayer experiences. Key Takeaways for Youth Marketers: Embrace Roblox's Potential: Incorporate gaming elements into your brand's strategy to tap into Roblox's vast user base and engagement opportunities. Foster Partnerships: Collaborate with experienced developers like Looty Games to create compelling gaming experiences that resonate with youth. Leverage Established IPs: Use popular franchises like Avatar: The Last Airbender to connect with youth audiences and leverage existing fan bases. Ready to take action? Explore Roblox, collaborate with developers, and leverage iconic IPs to elevate your brand's gaming presence and engage with youth audiences. Looking to build a youth campaign, a new product, or build an audience? DM us, Youthviners are standing by! #youthmarketing #roblox #AlphaGen

SpongeBob in Roblox 🧽 Recently Gamefam released Sponge Bob in Roblox. You can, - Mine coins, similar to popular ‘simulator’ style Roblox experiences. - Unlock other characters like Patrick, Squidward. - Play in the iconic bikini bottom environment. It’s currently crushing on Roblox with 10k+ concurrent players. I’ve watched a lot of Sponge Bob in my life, great to see the franchise continue. There’s definitely a huge opportunity for ‘the RIGHT brands’ or IPs to find discoverability at scale in Roblox and future UGC platforms. → Building Roblox games at themetakey.com → Follow Mateen Soudagar for more insights into #web3 x #gaming x #brands. #marketing #roblox #fortnite #genz

Despicable Me 4 has integrated into one of Roblox's top games. In order to promote this upcoming summer movie release, Universal Pictures has brought Gru and the Minions into Livetopia from Century Games. There's a Despicable Me 4 Listening Party and AVL Pop-Up Area, where players can learn about the upcoming movie, adventure with Gru and the Minions, and score free UGC. They can also listen to Pharrell’s new song. Integrating into existing Roblox games is a way for brands to reach a large audience without having to build their own experience from scratch. When you integrate into an existing game with consistent traffic, you can have a good idea of the results you'll be getting in advance. Nice work on this activation, Jason Steyaert. Want to learn more about Roblox and brands? - Follow me on LinkedIn. - Join 1.3K+ subscribers to my Roblox and brands newsletter: https://lnkd.in/gHTSeePQ #roblox #despicableme #minions #universalpictures #entertainment #entertainmentmarketing #moviemarketing

Palworld hit headlines the last 2 days by hitting 2 Million concurrent players 2 days ago. While that’s a big milestone, single games on Roblox have been hitting 1M+ concurrent players consistently. Brookhaven Roleplay has hit 1M+ concurrent users every weekend for the past month. Blox fruits record was ~1.6M concurrent players just a few months ago. The reality is, Roblox is still being ignored and the scale not fully understood. Games in there are large enough to start fashion trends, influence a whole generation, build HUGE IP. → Building Roblox games at themetakey.com → Follow Mateen Soudagar for more insights into #web3 x #gaming x #brands #marketing #roblox #fortnite #genzv

BIC pens has launched on Roblox. How's it performing, and what can players do in the branded world? In less than a week, the experience BIC DrawPlanet: Go Make WOW experience has amassed over 330K visits with a user rating of 84% and avg session time of 6 minutes. As the name implies, drawing is at the center of the gameplay. Players are invited to craft beautiful drawings, earn ArtCoins to unlock items, colors, and effects. And like most branded experiences, players can win free UGC virtual items. BIC is offering UGC such as a pencil suit, DIY jetpack, art boots, and a wow train. I'm a lifelong fan of BIC pens, and it's cool to see this established brand take steps to connect with younger audiences via Roblox. Sign up for my weekly newsletter for more insights about Roblox: https://lnkd.in/g6DFgnXs #roblox #ingameadvertising #genzmarketing #officesupplies