“Get loose” with Troye Sivan in Gap's latest campaign. The fall denim collection offers endless opportunities for self-expression proving that loose denim is as much a fit as it is a feeling. #GapInc
Today, we launched our Fall 'Get loose' campaign starring GRAMMY-nominated pop star Troye Sivan and dance group CDK Company showcasing our fall denim collection as a canvas for creativity. The cast of performers showcases the versatility of the new Gap denim assortment. "This fall, we are celebrating Gap's 55-year heritage in denim with a collection of loose styles that allow for self-expression," said Mark Breitbard, President and CEO, Gap. "Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment." Check out the spot and let us know what you think!
Love the the nod to the Gap commercials of the late 1990's
Loose denim is exactly what we need for the fall. CPHFW was a perfect example that while clean cut and corp core is popular so is comfort. #1 on my fall wishlist
In a word: elating. Bravo!
Beautifully done!
Commendable 👍
So well done!
Student at ASU's Herberger Institute for Design and the Arts and College of Liberal Arts and Sciences
2moThat was completely overboard. A photo of a few people wearing jeans and a white tshirt or white ribbed tank top (I was going to use another word) would have sufficed.