Gap Inc.’s Post

GAP’s ‘Get Loose’ campaign with Troye Sivan is a lesson in culturally-relevant brand activation imo. Having forgotten that GAP even existed, to occupying nearly every social platform I open, I love so much about this campaign. The double entendre, the soundtrack, the choreography, the art direction, the production, the talent, it is all so thoughtfully curated and astute as a considered piece of brand marketing. And then the platform-tailored rollout of the campaign with behind-the-scenes integration - it’s just everywhere. Let’s hope this is the start of a reignited wave for high-concept commercials. Seeing this level of cultural sensitivity and artistic direction is such a refreshing change from the performance-driven ads that we’ve become so accustomed to in a landscape of quantification-first campaigns. #marketing #brand #culture #creativity

🤓🤓Did you catch the return of the 2024 Victoria's Secret Fashion Show? 🌟 🩵🩵As of 2024, #VicorisSecret are still one of the top three lingerie brands based on market presence and sales, and also remains one of the most recognized brands globally, though it has faced competition from newer and more inclusive brands. 🤓🤓However- What really caught my attention is something else. After a six-year break, the show is back—and Lisa from #BLACKPINK stole the spotlight! Her powerful performance marked a huge moment for Asian representation on a global stage. 💰💰With an estimated net worth of $28 million, Lisa’s impact goes beyond music, shaping fashion and trends globally. This moment proves that diversity is not just a trend—it's the future of entertainment and business. 🏆🏆So proud to see how Asian talent is breaking the ceiling and inspiring a new era in fashion and entertainment business. #Inclusion #Diversity #Representation #FashionTrends #BusinessTrends #BLACKPINK #VictoriaSecret Here you go!!! 🥁🥁Just in case you wanna watch the full show before starting a new day! https://lnkd.in/gyHt7ha4

Did you were jeans at the weekend? Are you wearing them in the office? Look around and you will notice nearly everyone is donning denim, particularly those wide legged styles that have made skinny so last decade. Denim has been on a tear since we emerged from Covid lockdowns, having a particular fashion moment over the last year or so. But we may be approaching peak denim. We are probably even nearer to the summit on those bigger, baggier and wider-legged styles. They were the best selling jeans for women over the past 12 months, according to research group Circana. In March, Miu Miu, one of the hottest labels around right now, sent skinny jeans down the catwalk. The momentum has continued. The number of posts from the spring/summer 2025 catwalks that trend forecasters at WGSN tagged with "SkinnyJeans" is up almost 500% year on year, albeit from a small base. Straight is now the fastest selling style for women on retailers' websites in the US and UK, according to retail intelligence company EDITED. This indicates that the days of ever wider leg circumferences may be numbered. Denim overall is still selling well, EDITED data show. But designers, including Miu Miu recently sent more sporty looks down the runway. That might mean the end of denim's dominance. Retailers need to prepare for when we come out of the blue. Bloomberg Opinion

The global denim jeans market is a significant and growing industry, valued at over $70 billion (source: Statista) with a projected positive single-digit CAGR for the period 2022-2030. However, there are rumors and concerns within the fashion industry this year about a potential downturn in the denim business, coinciding with a global economic crisis evident also in the luxury sector. Despite these challenges, denim continues to play a prominent role in fashion shows, influencing not just jeans but entire wardrobes. For example, Miu Miu this year showcased low-rise skinny jeans, sparking speculation about a possible return to Y2K trends. But is this transition back to extreme skinny fits really happening? It’s hard to say, especially given the concerns around such a dramatic shift. Denim industry is seeking for creativity and a shift in trends combined with a urgent need to generate excitement for consumers. Showcasing super skinny fits sends a bold and disruptive message, but it must be effectively translated into a commercially viable approach. Creativity, customer experience, and sustainability are essential for attracting customers, especially Gen Z. In the coming months, we’ll need to closely monitor the denim industry’s initial steps and observe how major companies approach these changes to ensure a successful evolution. #Denim #Trends #Sustainability #CustomerExperience

This is a video I did Jul 15th 2013 about Cult of Individuality clothing at what was House Boi in Hillcrest, San Diego... Featuring  @cultofindividuality  jeans and what how they started. #fashiondesign #fashion #hillcrest #sandiego #fashiontrends

Beyoncé and Levi's: A Match Made in Denim Heaven 👖 This collaboration has sparked excitement and controversy. Beyoncé's iconic status and the campaign's western-inspired aesthetic have been praised, but accusations of stereotyping have also arisen. Despite this, the partnership has positively impacted Levi's stock prices. Consumer Engagement: 📈 Levi's marketing strategies successfully leveraged Beyoncé's cultural influence, leading to increased foot traffic and sales 20% increase in store traffic and stock prices. Strategic Branding: 💡 Levi's temporarily changed its branding to "Levii's" on social media. Denim Revival: 👖 The song sparked renewed interest in denim fashion, including Western styles. Celebrity Influence: 🌟 Beyoncé's collaboration with Post Malone highlighted the effectiveness of celebrity endorsements. Market Trends: 📈 Increased demand for Levi's aligned with recent financial improvements. Legal Issues: ⚖️ Matthew Fulks accused Beyoncé of copying elements from his short film in her "Lemonade" project, raising questions about originality in artistry. What are your thoughts? 💭 #levis #Brandwatch #MediaMonitoring #ConsumerInsights #ConsumerBehavior #ConsumerTrends #ConsumerIntelligence #ConsumerResearch #MarketResearch #fashion #beyonce #postmalone

This is how you create the brand with data, messaging, visual storytelling. ABSOLUTELY LOVE IT!! Great ad CalvinKlein There is so much that data practitioners can learn from ad media. Bringing lifeless data & information to life!! #visualstorytelling #fashion #ad #marketing #campaign #branding #leadership #ai

Our Contributing Editor, Arianne (Ari) Obi , makes her debut on NIGHTSTAND SERVICE with a timely and crucial article shedding light on the recurring issue of racist blunders within the fashion industry, particularly prevalent during fashion week. One glaring example is the recent misstep by Egon Lab, whose 'invisible t-shirts' debacle featuring both black and white models ignited rightful outrage, emphasising the urgent need for thoughtful representation and messaging in our industry. Unfortunately, this is not an isolated incident. History is littered with instances where fashion brands have stumbled, often egregiously, on matters of race, ethnicity, and cultural appropriation. From Dolce and Gabbana's troubled past to H&M's regrettable misstep and Marni's recent controversy, the need for introspection and accountability within the industry has never been more apparent. So WHAT CAN BRANDS LEARN FROM THIS? 👽 Diversity need not be just on the runway or in campaigns, but in senior leadership. We know that fashion has a plague of white, male, directors, and this lack of diversity is reflected in senior leadership across the board. We need a myriad of perspectives in the boardroom to avoid errors like these, people’s whose voice and decision-making matters and can trickle down into entire organisations. 👽 Brands should test their campaigns on different types of audiences to ensure that their messaging is being clearly understood and is culturally aware. If necessary, they should adapt these for different platforms and local markets. 👽 Brands need to be accountable, proactive and self-aware, sometimes overly cautious to not make mistakes. This can have an impact on their reputation and revenue, especially if key audiences lie in emerging markets. 👽 Brands need to consider their audience. With Gen Z becoming the largest consumers and luxury whilst also prioritising liberal values, brands need to take a hard look at their choices to build trust and loyalty in their audience. Read here: https://lnkd.in/edmck83S #FashionIndustry #FashionWeek #EgonLab #MarketingInsights #FashionInsights #culturalsensitivity #NIGHTSTANDSERVICE #INDUSTRYBABY

The Chasmeesh : Weaving Dreams into the Fabric of Fashion 🌟 Embarking on a Cultural Journey: - THE CHASMEESH isn't just a brand; it's a dream realized from the rich tapestry of hip-hop culture. - Originating from the streets of New York, it's a movement that has captured the hearts and minds of rebels and artists alike. - Hip-hop reverberated globally, it sparked a revolution of self-expression. THE CHASMEESH is that revolution, transformed into a fashion statement that speaks volumes. 👚A Statement Beyond Clothes: - Rejecting the mundane, THE CHASMEESH is about creating trends, not just following them. It’s about a unique blend of styles that tells your story, your way. - Our pieces are more than just attire; they’re the canvas for your individuality, the expression of your life’s narrative. 💭 WEAR YOUR BELIEFS : - THE CHASMEESH is more than a logo; it's a mindset of creativity, resistance, and empowerment. - It's a celebration of our collective dreams, passions, and beliefs. When you wear THE CHASMEESH, you're not just wearing clothes. You're wearing a piece of a dream, a fragment of a culture, and the beliefs that define who you are. #THECHASSMEESH #FashionRevolution #HipHopHeritage #StandOutStyle

I am going to a black tie event in June. It's a fancy ordeal and I wouldn't mind looking stellar. And I also wouldn't mind renting my outfit (for so many reasons, not least because buying something stellar that you will use once or maybe twice is not only a waste of resources, it's also a waste of money- i.e. ridiculously linear). But, finding an awesome outfit to rent feels like finding a needle in a haystack (yes, I have Googled my life away trying to find it). H&M and Gina Tricot are both now renting out evening wear- awesome! But they rent out about a micro fraction of their actual stock and when you have 1) an event dress code with a particular color theme, AND 2) individual taste, it's gets tricky. One would think that there would be no better way to start scaling Fashion As A Service, than events- perfect for providing great quality and to cater to our desire to feel unique (what better way to fight our urge to own?). But the supply is still miniscule. And honestly, when so hard to come by, no wonder people end up buying (I personally feel like I am running out of time myself looking for this needle). = THE CIRCULAR FRUSTRATION IS REAL. ....................................................................... #paas #faas #circularfashion