Gauri Basant Sharma’s Post

In the imminent cookie-less marketing world, how are businesses utilizing new techniques to adapt? How can fledgling brands leverage the climate to stay ahead of the curve? From taking advantage of digital eCommerce to the specifics of server-to-server tracking and Data Clean Rooms, join Akhil Madipelly –AVP, Digital Center of Excellence and Gauri Basant Sharma – Digital Marketing Manager at Bajaj Auto Ltd. in an insightful conversation tackling these issues. Watch it here: https://lnkd.in/e_mUJ7dD #Sokrati #GrowWithSokrati #DigitalMarketing 

#RegisterNow CII has been playing a pioneering role in promoting disruptive strategies in India. Towards this, CII West Bengal Chapter is hosting distinctive #session on “Disruptive Marketing” on 19 July 2024 in Kolkata. Disruptive marketing 2024, in its 2nd edition, would cover success stories and #strategies of more than 20 brands. The core focus of the sessions in this year will be on disruptive innovations, AI technologies, clutter breaking advertisements, sports marketing and emerging consumer behaviours. For Registration, kindly click the link below: https://lnkd.in/g6r7xyjD #disruptivemarketing #DisruptiveTechnologies #disruptive #innovations #Disruption #disruptiveinnovation #marketing #marketingdigital #marketingstrategy #artificialintelligence #artificialintelligent #AITechnology #advertising #advertisement #sportsmarketing #consumerbehavior #consumerinsights

Product Launch Checklist: How to Launch a Product, According to Experts Launching a product successfully requires meticulous planning. Digital Piloto, a leading digital marketing company in Kolkata, offers comprehensive digital marketing services and expert insights through our Product Launch Checklist. Follow our proven strategies to effectively introduce your product to the market, ensuring maximum visibility and impact. Know More: https://lnkd.in/dgPdxnt7 #DigitalMarketingCompanyInKolakata #DigitalMarketingAgencyInKolkata #DigitalMarketingServiceinKolkata #DigitalMarketingCompanyInIndia #DigitalMarketingAgencyInIndia #DigitalmarketingServiceinIndia #DigitalMarketingCompanyNearMe #India #Kolkata

I recently participated in a panel discussion titled "Strategies for Building a Customer Base & Accelerating Growth" with Prashant Narang and Ameet Nandlaskar, moderated by Tushar Gulati from Aumirah. We discussed industry insights, product and service strategies, and defining the Ideal Customer Profile (ICP). Our aim was to provoke thought among founders about hidden costs and the fragile nature of aggressive marketing tactics. We emphasized that the customers you attract today with flashy tactics might be tomorrow's bargain-hunters, ready to jump ship at the next shiny offer. Our message was clear: prioritize customer experience and loyalty. Use technology to create frictionless processes, ensuring your product remains memorable and valued. We also discussed the importance of understanding customer cohorts and staying true to the kind of company you want to build. Chasing someone else's dream, like building a $100M business, may not align with your vision. Knowing what you and your customers don't want is just as crucial as knowing what you do want. 💡 PS: On a lighter note, we couldn't help but chuckle about a salon chain in Faridabad offering a lifetime subscription plan for INR 50K. It's fascinating how you can command a premium in the most unheard-of but obvious industries if you know how to game it! 💇✂️ #customerexperience #customerloyalty #startupstrategies #techinbusiness #customerretention #innovationinbusiness #venturecapital #fundraising

📱💡 Ready to take your mobile marketing to the next level? Dive deep into the world of digital engagement with Kolkata SMS! 🌟 Our exclusive Q&A session is your passport to unlocking insider tips, expert insights, and proven strategies for dominating the mobile market. 🚀 From optimizing SMS campaigns to mastering customer engagement, we've got you covered. Don't miss out on this opportunity to revolutionize your marketing game! 💬 Ask, learn, and conquer with Kolkata SMS! #MobileMarketingMastery #QandA #UnlockSuccess

Hear it from the #ecommerce experts!

Understanding the customer lifecycle is paramount for businesses seeking sustained success. Neeti Deo, GM - Digital D2C and Martech, Dabur India Limited sheds light on the importance of balancing the Customer Acquisition Cost (CAC) and the Customer lifetime value (CLV) of a consumer to drive growth and profitability. #TheBigLeap #ETRoadshow #ETBrandEquity #CleverTap

We're just one day away from the #RetailLeadershipSummit2024 in Mumbai hosted by the Retailers Association of India (RAI)! Please reach out to Kartikeya Kumar or Priyank Chaturvedi if you're interested in discussing #digitalshelf analytics, #ecommerce analytics, and #pricing intelligence. #competitiveintelligence #pricingintelligence #pricingstrategy #priceoptimization #ecommerce #retailmerchandising #retailsolutions #RetailersAssociationOfIndia #RAIforIndianRetail

CII West Bengal Marketing and Brand Taskforce organised sessions on “Disruptive Marketing Strategies” on July 19th in Kolkata. This initiative targeted mainly the entrepreneurs in West Bengal, second-largest MSME hub of the country. The focus was on equipping them with innovative marketing approaches to enhance customer satisfaction and reduce purchase barriers. More than 200 industry stakeholders from the state of West Bengal were present to learn the sustainable disruptive marketing strategies undertaken by the legacy-based brands and also the brands from new age start-up companies to create an edge over their competitors in the ecosystem. #disruptivemarketing #DisruptiveTechnologies #disruptive #Innovations #disruption #disruptiveinnovation #marketing #marketingdigital #marketingstrategy #artificialintelligence #AITechnology #advertising #advertisement #sportsmarketing #consumerbehavior #consumerinsights #cii4wb

Transforming FMCG Sales & Distribution In a dynamic and highly competitive FMCG sector in India, bridging the gap between distributors and retailers is critical, especially with over 12 million retail outlets nationwide. Exciting news! We at Rupyz are revolutionizing the supply chain process using Salesforce Automation and a powerful Retailer App. Bid adieu to order delays and welcome efficient operations! With Rupyz, FMCG companies can: - Empower retailers to place orders 24/7, even in the absence of field staff - Monitor sales performance in real-time through PowerBI dashboards - Enhance field staff routes to maximize productivity Ready to digitally transform your FMCG operations? Let's connect and discover how Rupyz can drive efficiency and growth together. #FMCG #DigitalTransformation #SaaS #SalesforceAutomation #B2BCommerce #Rupyz #IndiaFMCG #EfficiencyInSales #RetailSolutions