Merkle Sokrati’s Post

Had an interesting conversation with Merkle Sokrati team on the changing digital advertising landscape. Thanks Akhil Madipelly for an insightful chat and Diksha Grover 🌱 Vaishnavi Vajjhala Abhishek Bannalikar for inviting me to the podcast. #digitalmarketingpodcast #privacyfirstadvertising #digitaltransformation

𝐑𝐞𝐯𝐯𝐢𝐧𝐠 𝐔𝐩: 𝐇𝐨𝐰 𝐁𝐚𝐣𝐚𝐣 𝐀𝐮𝐭𝐨 𝐢𝐬 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐨 𝐒𝐭𝐞𝐞𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬! 📊 Over the years, Bajaj Auto has shifted gears from traditional marketing to digital, powering performance through digitization across operations. Strengthening foundations with ₹250 𝐜𝐫𝐨𝐫𝐞 invested over 5 years to integrate advanced technologies, while training 2,000+ 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬 on new systems. This digital backbone has increased efficiency - reducing defects by 30% via automation and decreasing product development time by 25%. Bajaj is also accelerating sales through ecommerce platforms, with online bookings accounting for 15% of two-wheeler sales. Digital marketing has increased site traffic by 40%.  With a focus on customer experience, Bajaj boasts a 90% online service requests resolution rate and added 200+ dedicated representatives - improving satisfaction from 72% to 85%. Today, Bajaj Auto cruises forward as a digital-powered leader. Technological innovation enhances the company's agility, competitiveness and ability to deliver superior consumer experiences on the open road ahead. Interested to fuel your own digital transformation? Let's connect to discuss how implementing the right digital strategies can shift your brand into high gear! 𝐕𝐢𝐬𝐢𝐭: https://lnkd.in/d-DNczkY #digitalmarketing #digitalmarketingtips #digitaladvertising #digitization #bajaj #bajajauto #bajajfinserv #seo #offlinemarketing #traditionalmarketing #onlineadvertising #onlinebusiness #PanGrow

#RegisterNow CII has been playing a pioneering role in promoting disruptive strategies in India. Towards this, CII West Bengal Chapter is hosting distinctive #session on “Disruptive Marketing” on 19 July 2024 in Kolkata. Disruptive marketing 2024, in its 2nd edition, would cover success stories and #strategies of more than 20 brands. The core focus of the sessions in this year will be on disruptive innovations, AI technologies, clutter breaking advertisements, sports marketing and emerging consumer behaviours. For Registration, kindly click the link below: https://lnkd.in/g6r7xyjD #disruptivemarketing #DisruptiveTechnologies #disruptive #innovations #Disruption #disruptiveinnovation #marketing #marketingdigital #marketingstrategy #artificialintelligence #artificialintelligent #AITechnology #advertising #advertisement #sportsmarketing #consumerbehavior #consumerinsights

📱💡 Ready to take your mobile marketing to the next level? Dive deep into the world of digital engagement with Kolkata SMS! 🌟 Our exclusive Q&A session is your passport to unlocking insider tips, expert insights, and proven strategies for dominating the mobile market. 🚀 From optimizing SMS campaigns to mastering customer engagement, we've got you covered. Don't miss out on this opportunity to revolutionize your marketing game! 💬 Ask, learn, and conquer with Kolkata SMS! #MobileMarketingMastery #QandA #UnlockSuccess

I recently participated in a panel discussion titled "Strategies for Building a Customer Base & Accelerating Growth" with Prashant Narang and Ameet Nandlaskar, moderated by Tushar Gulati from Aumirah. We discussed industry insights, product and service strategies, and defining the Ideal Customer Profile (ICP). Our aim was to provoke thought among founders about hidden costs and the fragile nature of aggressive marketing tactics. We emphasized that the customers you attract today with flashy tactics might be tomorrow's bargain-hunters, ready to jump ship at the next shiny offer. Our message was clear: prioritize customer experience and loyalty. Use technology to create frictionless processes, ensuring your product remains memorable and valued. We also discussed the importance of understanding customer cohorts and staying true to the kind of company you want to build. Chasing someone else's dream, like building a $100M business, may not align with your vision. Knowing what you and your customers don't want is just as crucial as knowing what you do want. 💡 PS: On a lighter note, we couldn't help but chuckle about a salon chain in Faridabad offering a lifetime subscription plan for INR 50K. It's fascinating how you can command a premium in the most unheard-of but obvious industries if you know how to game it! 💇✂️ #customerexperience #customerloyalty #startupstrategies #techinbusiness #customerretention #innovationinbusiness #venturecapital #fundraising

Understanding the customer lifecycle is paramount for businesses seeking sustained success. Neeti Deo, GM - Digital D2C and Martech, Dabur India Limited sheds light on the importance of balancing the Customer Acquisition Cost (CAC) and the Customer lifetime value (CLV) of a consumer to drive growth and profitability. #TheBigLeap #ETRoadshow #ETBrandEquity #CleverTap #BrandConnectInitiative 

Understanding the customer lifecycle is paramount for businesses seeking sustained success. Neeti Deo, GM - Digital D2C and Martech, Dabur India Limited, sheds light on the importance of balancing the Customer Acquisition Cost (CAC) and the Customer lifetime value (CLV) of a consumer to drive growth and profitability. #TheBigLeap #ETRoadshow #ETBrandEquity #CleverTap ET BrandEquity, Sangeeta Jash, Tapan Acharya, Joe Augustine, Srinivas Jakkan, Harminder Ari, Anuj Malhotra, Janhavi Vadke, Avlon Fernandes

We're just one day away from the #RetailLeadershipSummit2024 in Mumbai hosted by the Retailers Association of India (RAI)! Please reach out to Kartikeya Kumar or Priyank Chaturvedi if you're interested in discussing #digitalshelf analytics, #ecommerce analytics, and #pricing intelligence. #competitiveintelligence #pricingintelligence #pricingstrategy #priceoptimization #ecommerce #retailmerchandising #retailsolutions #RetailersAssociationOfIndia #RAIforIndianRetail

Hear it from the #ecommerce experts!

Understanding the customer lifecycle is paramount for businesses seeking sustained success. Neeti Deo, GM - Digital D2C and Martech, Dabur India Limited sheds light on the importance of balancing the Customer Acquisition Cost (CAC) and the Customer lifetime value (CLV) of a consumer to drive growth and profitability. #TheBigLeap #ETRoadshow #ETBrandEquity #CleverTap