GBH Local Corporate Sponsorship ’s Post

Digital Products x Sponsorship 🤝 Interesting read from the team at PTI We all know that the introduction of more digital products, will lead to more assets to sell and therefore, increase the commercial return... As TV audiences grow, as more and more stadiums have sell out crowds, and social engagement gives your audience 24/7 access to content, then getting sponsors branding in front of everyone is easier than ever... But have you got the tools to do it? Do you have a Digital Product Partner? No, then can Bendac® be your partner? We can supply the tools! Most stadiums and clubs that we talk to have pourage partners, where the brand spends back with them, based on what they buy... We are no different, we will spend back with you, based on what you buy! Drop us a message or an email and lets talk - davidb@bendac.tech

Sports and entertainment sponsorships are fun! Let’s face it, that’s why a lot of marketers want their brands to have these types of partnerships. It’s cool to be backstage, in the dugout or on pit road. It’s exciting to be a big deal with people who are a big deal. As an agency we pride ourselves on creating sponsorships for our clients that are targeted, effective and fun! There are always high stakes involved with significant marketing investments. It’s critical that you effectively engage viable audiences in a manner that creates loyalty for your brand, but don’t forget to have fun. It’s a privilege to work in this space. Make the most of it. Have fun out there. #sponsorship #sportsbiz #funatwork

Capture Enthusiasm (and customers) Through Sponsorship Struggling to make your advertising efforts stand out in the sea of 5,000 daily commercials? You're not alone. The digital revolution has transformed consumer behaviour, enabling a world of product comparisons and reviews at our fingertips. Why sponsorship is the solution: -Sponsorship aligns your brand with consumer passions. -74% of the global population enjoys sports. -90% of consumers are likely to purchase products linked to sports. -Engages consumers emotionally and fosters a positive brand association -Drives loyalty through shared experiences. -Builds trust and credibility with your audience. -Enhances brand visibility in a meaningful way. -Sports unite audiences like no other medium. Connect with your target consumer through what they love. Position your brand inside their favourite show. #Sponsorship #Motorsport

Sell Benefits Over Features in Sports Sponsorships 📊🏟️ Features explain the "what," but benefits tell the "why." Benefits provide the context that convinces brands to invest in your team over other digital ads. Here are the three biggest benefits of sports sponsorships: Fan Passion: Sports teams have passionate fanbases that no other medium can replicate. Tapping into this passion creates a deep connection between fans and brands. Exclusivity: Offering exclusive sponsorships helps brands cut through the ad clutter and capture the dedicated attention of your fans. Media-Heavy Hedge: Sports sponsorships serve as a hedge against the skipping and ignoring of ads in other media, ensuring brand messages are seen and remembered. #SportsSponsorship #FanEngagement #MarketingStrategy #Advertising

Who are the new winners in sports? As fans turn to digital channels, new opportunities are opening up for sports organisations to grow their audiences, deepen engagements and increase revenues. Lower tier sports can use this opportunity to level the playing field. In a new insights piece from CIL’s Media practice, we explore the new models that can help sports organisations increase their revenues in media rights, sponsorship, and matchday and merchandising. What are the implications of these new models on commercial strategies? Will there be an increasing demand for sophisticated strategic partners to help optimise these opportunities? Take a look at the full piece in the comments below to find out more. #CILInsights #Media #Sports #Marketing #DigitalEngagement 

Advertising overload? Activations are the fresh approach brands need to stand out. 🎯 Sports marketing trailblazer Interactive Entertainment Group is leading the charge with immersive sponsorships that put fans right in the heart of the action. 🏟️ Curious how it’s done? Read more about the power of fan-centric activations. ⬇️ https://lnkd.in/eSGDX9-m #eventengagement #eventexperiences #corporateevents #corporateentertainment #corporateeventideas #experientialmarketing #experientialevents #brandactivation #eventmarketing #eventexperiences #sportsmarketing #fanengagement #fanzone #sponsorshipentertainment #sponsorshipactivation #brandexperience

Fusing Goodwill with Efficiency in Sports Sponsorships 🎯 The debate between sports sponsorship and advertising often overlooks a key point: both aim to help partners reach their goals, usually to sell more products or gain more customers. The Superpowers: Goodwill: Sports sponsorship leverages fans' excitement and loyalty, creating a deep connection that brands can tap into. Efficiency: Advertising focuses on reaching the right audience with precision and real-time analytics, something traditional sponsorship often needs to improve. The Hybrid Approach: To succeed, sports teams must combine the goodwill of sponsorship with the efficiency of modern advertising. This means: - Understanding where and how your fans consume content. - Creating sponsorship packages that offer both brand association and measurable ROI. - Utilizing digital activations to enhance the efficiency of traditional assets. By doing so, teams can provide a compelling value proposition that stands out in today’s competitive landscape. #Sponsorship #SportsMarketing #Advertising #FanEngagement #DigitalStrategy

🏏Does it make sense to spend hundreds of crores on IPL sponsorship/advertisements etc.? Sports bring people together, and so does money-making. This IPL season has given significant returns And reached a cumulative viewership of 475 million viewers (18% increase from the previous season) Similar trend is seen on OTT platforms (42% increase from the same period last season) And it's getting bigger and better every year. So, is there any platform that can give brands such access? I would say No. Can any other platform provide targeted access spread across a timeline? I would say Yes So, does it make sense to spend hundreds of crores on IPL sponsorship/ Advertisements etc.❓ Not necessarily. It depends on your brand's goals. ➡️If your goal is brand awareness, IPL could be a great fit. ➡️Looking for targeted campaigns, explore other avenues. ➡️If you have a limited budget, consider alternative marketing strategies. The IPL's reach is unmatched, but it's not a magic bullet and depends on your objective. **Views expressed are personal #IPL #Strategy #Marketing #Advertising #Linkedinforcreatots

👥 Your customers are our audience. Business leaders in New England turn to GBH to reach educated, culturally engaged community members with buying power.    GBH Local Corporate Sponsorship offers multiplatform packages that can reach your target audience in today’s fragmented media landscape. Become a GBH corporate sponsor today. Visit sponsorship.wgbh.org to learn how. #CorporateSponsorship #Advertising #Marketing 

Who are the new winners in sports? As fans turn to digital channels, new opportunities are opening up for sports organisations to grow their audiences, deepen engagements and increase revenues. Lower tier sports can use this opportunity to level the playing field. In this insight piece from CIL’s Media practice, we explore the new models that can help sports organisations increase their revenues in media rights, sponsorship, and matchday and merchandising. What are the implications of these new models on commercial strategies? Will there be an increasing demand for sophisticated strategic partners to help optimise these opportunities? Take a look at the full piece below to find out more. #CILInsights #Media #Sports #Marketing #DigitalEngagement https://lnkd.in/euemkq5t