Geeta Sundaram’s Post

#AdvertisingAndBrandCommunications #BrandStrategy #Brandbuilding #FashionBrands #RetailBrands For many years I have been noticing that fashion brands consider themselves to be retail brands and retail brands think they are all about fashion. Read my blog post to understand why this confusion between fashion and retail brands, and how it can be resolved. https://lnkd.in/gH9fJ-pZ https://lnkd.in/giHDjzMp

Perception is the difference between a purse and a Louis Vuitton. If you can shift the perception of your company from being "just another service," you can strike gold. What is your business about? Tell the story. Then, create the ads to spread that story around. Positioning helps you avoid becoming a commodity.

THE PARADOX OF VALUE - it's a fascinating concept that demonstrates the curious ways we, as consumers and business professionals, perceive value. Value is not just about the tangible or practical utility of a product or service; it's about how we perceive its worth. And it's precisely here where the real challenge lies for businesses. The paradox of value plays out in surprising ways. Why, for instance, do certain brands command a premium, not just for what they offer (a Rolex is just a watch) but for the perceived value it holds in people's imagination? Consider the importance of perception in marketing and branding strategies. The task is to transform your offering from a 'nice-to-have' luxury into an essential or strategic investment. It's not merely about the service or product itself but the story you tell and the experience you promise. A Rolex is a precision engineering masterpiece that is perfectly weighted and beautiful to look at, use and wear. So, how can you apply the paradox of value in your business approach? Are you highlighting aspects of your products and services that resonate with exclusivity or bespoke solutions? Are you focusing on the long-term benefits and painting a picture of your service as an indispensable part of your client's success? If not, perhaps it's time to have a rethink. #ParadoxOfValue #MarketingStrategies

THE PARADOX OF VALUE - it's a fascinating concept that demonstrates the curious ways we, as consumers and business professionals, perceive value. Value is not just about the tangible or practical utility of a product or service; it's about how we perceive its worth. And it's precisely here where the real challenge lies for businesses. The paradox of value plays out in surprising ways. Why, for instance, do certain brands command a premium, not just for what they offer (a Rolex is just a watch) but for the perceived value it holds in people's imagination? Consider the importance of perception in marketing and branding strategies. The task is to transform your offering from a 'nice-to-have' luxury into an essential or strategic investment. It's not merely about the service or product itself but the story you tell and the experience you promise. A Rolex is a precision engineering masterpiece that is perfectly weighted and beautiful to look at, use and wear. So, how can you apply the paradox of value in your business approach? Are you highlighting aspects of your products and services that resonate with exclusivity or bespoke solutions? Are you focusing on the long-term benefits and painting a picture of your service as an indispensable part of your client's success? If not, perhaps it's time to have a rethink. #ParadoxOfValue #MarketingStrategies

Why hire a “consultant” when you can hire a legend? 👇🏻 If you feel like you’re constantly putting out fires for your business, you don’t need a consultant. Protecting everything you’ve built starts with fixing from the inside out. Let SUBTLEGEND be the fixer for your luxury business with legend qualities. Find out what it means to be a resident with SUBTLEGEND. 👇🏻 https://lnkd.in/ehKeUNwU

"What's the brand positioning? What is it that it stands for?" In this episode of TOP CMO, Carolyn Dawkins, CMO at David Yurman, chats about the luxury brand's marketing strategies. Dawkins discusses the balance between maintaining brand consistency and injecting creativity to keep the brand relevant and appealing. She highlights the importance of David Yurman's artistic heritage in its marketing efforts and how the brand distinguishes itself in the luxury jewellery market. Tune in now to gain full insights on her conversation: https://lnkd.in/d5EhrQgK #TOPCMO #Marketing #BrandStrategies #BrandConsistency #Creativity #LuxuryJewelleryMarket #ThoughtLeadership

The luxury market is very particular in its sales strategies, but is there a limit to such tactics? #CustomerCentricity #CustomerExperience #DesignThinking #BusinessModels #HumanCenteredDesign #Innovation #Ideation #InnovationAcceleration #InnovationManagement #LeanDevelopment #ProductCreation #ProductDevelopment #ProductInnovation #ProductLifecycleManagement #LCM #R&D #Technology #turnaround #restructuring #strategicpartnerships #consultingservices  #strategicthinking #marketintelligence #strategy #strategic #capitalraising #capitalization#capital #innovateforchange #fundamentals #innovativesolutions #possibilities #sustainabilty #sustainableinvestment #businessconsulting #strategicplan

Is Your Luxury Brand Ready to Collaborate? We're thrilled to share that LOMBARDO and our Director of Strategy, Rita Lombardo, were featured in The New York Times discussing the intricacies of luxury brand collaborations and the most recent one between Franck Muller USA and S.T. Dupont. While the allure of partnering with another strong brand is undeniable, Rita emphasizes the importance of strategic alignment. "Just because you do a collaboration with two strong brand names, it's not going to guarantee success," she explains. We believe in the power of strategic partnerships to elevate luxury brands. Our expertise lies in identifying the perfect collaborations that resonate with your target audience and drive growth. Want to learn more about how we can help your luxury brand create impactful collaborations? Let's connect! https://lnkd.in/eSmMXpqa #luxurybrands #brandcollaborations #luxurymarketing #strategy #LombardoAgency

Spring is a season of renewal and what better time to refresh your jewelry brand's digital presence? For luxury jewelry brands, it's the perfect opportunity to rejuvenate your marketing strategy and connect with your audience in meaningful ways. 🌼 #luxuryjewelry #jewelrymarketing #digitalmarketing

Mark your niche in luxury real estate with FashionTV brand licensing that allows you to realize your vision! #FTV #FTVFurnishedApartments #RealEstateDevelopment #ResidentialProjects #ApartmentGoals #LuxuryLiving #PropertyInvestment #ModernLiving #DeveloperOpportunity #RealEstate