Gemma A. Williams’ Post

The Chinese Beauty market has significantly upgraded over the last few years. Such a quick momentum has caught many Western brands off-guard. They are losing relevance to Chinese consumers while the premium Beauty segment is facing new types of intense pressure, notably: - C-Beauty brands have heavily invested in their formulas, quality standards and marketing. Many local brands now offer convincing alternatives to global hero products at a radically lower price point. - Aesthetic medicine has become a favorite among affluent consumers: with growing awareness and more accessible pricing, these protocols are making a significant impact in the high-end market. Prestige Western Brands need to deeply understand local consumers' expectations and upgrade their offer accordingly to stay in the game. What would you suggest ? #BeautyIndustry #CBeauty #AestheticMedicine #PremiumSkincare #AntiAgeing #China

A major change is taking place in China for skincare consumption. Western brands are no longer considered as the standard for innovation and quality. They are being outpaced by emerging local brands, especially amongst younger consumers. "Younger consumers, raised in an era of domestic brand growth, do not shun local brands in favor of international names; instead, they prioritize effectiveness and value, areas where local brands often excel." "That said, premium skincare remains an exception, where international brands still hold a clear advantage, a segment they continue to invest in." International brands have generally been suffering for the last 12 months, posting gloomy sales figures in China. A major overhaul is needed by Western brands to gain back relevance and desirability from Chinese consumers standpoint. Lots of test & learn involved ! What would you recommend these brands to optimize in their marketing and sales strategy to succeed in this new environment ? #china #beauty #cbeauty #strategy

China's booming beauty market is where all the action is happening. 🚀 Brands are eager to make their mark in this market due to its vast consumer base and growth potential. Want to learn why most brands are failing and the intricacies of succeeding in China? Check out our latest blog post on how to succeed in China's beauty landscape! 💄💅 #BeautyInChina #SkincareSecrets #YASOSolutions https://lnkd.in/dbDQunc2

Is it the end of an era for high-end beauty brands in the Chinese market?💄 🇨🇳   These brands are facing a sharp slowdown where Chinese consumers now are looking for more affordable and effective alternatives. For example, L’Oréal’s luxury division’s year-on-year sales in China went from over 21% in 2021 to only 2% growth in 2022, displaying a huge shift in consumer behaviour towards more conscious shopping. Why this change? Brand fatigue, tougher local competition and pricing are a few answers resulting in high-end beauty brands exiting the Chinese market. “The new landscape requires agility, creativity, and a deep understanding of a consumer base that is no longer swayed simply by brand prestige.” Do you want to know more about this changing market and how to navigate those challenges? Contact us at Empress Consulting. Read the full article here: https://lnkd.in/ecQW936n

North Asian countries already comprise the world’s largest markets for beauty and personal care products. China, Korea and Japan together represent 35% of the global market, with above average growth. China skyrocketed to become the industry leader in this region, but has witnessed a troubling market hangover in the last 12 months. BDA's latest insights report highlights the trends in the beauty sector within Asia. The market is evolving and shifting fast. BDA is carefully monitoring these market dynamics, working on multiple transactions in the space. We’ve closed a number of exciting beauty transactions. We’re seeing strong dealflow. Let us know if we can help you. #theglobalinvestmentbankingadvisorforAsia #BDAPartners

🌏 North Asian countries already comprise the world’s largest markets for beauty and personal care products. China, Korea and Japan together represent 35% of the global market, with above average growth. China skyrocketed to become the industry leader in this region, but has witnessed a troubling market hangover in the last 12 months. Asia Pacific’s luxury beauty segment – especially China – face the challenge of justifying high prices to increasingly sophisticated and discerning consumers, against a backdrop of economic uncertainty and rising quality and quantity of brands at more accessible price points. At the same time, younger women – and men – are spending more each year. 👉 Read more via Cosmetics Testing News : https://lnkd.in/e8Z9sc39

For me, we need only to take a Macro rewind back to APAC's history to recognize why the local boom, or as we say in China, the 'Guo Chao' phenomena, is steadily gaining steam. A compounded effect of slowing economy, investment aftermaths added to the fact that China is the world's factory, have seen the lower - middle income Chinese class embrace their 本土 / homegrown brands, much like a post-war Japan in the 70s where Made-in-Japan products became the norm as Japanese technology and therefore its quality of goods made exponential improvements in the market. Same now for Made-in-China with all its nuanced technologies, R&D that's now packed into products from phones, cars, home appliances, to now skincare. I believe that the desire and admiration for Western brands will return -- but it'll be interesting to see how they do, when they do and with which platform it happens. And more than ever, it'll be exciting observing how China outbound continues its expansion. #Cbeauty #Ctech #Asiaoutbound #Madein 🇨🇳 #socialcommerce #skincare #beauty #technology

The Chinese beauty market is undergoing significant shifts, with domestic C-beauty brands gaining traction and reshaping the competitive landscape. Faced with even stiffer competition, this is prompting a re-examining of the product and marketing strategies of international conglomerates in China. What does this ultimately mean for the industry and the end consumer?

As an all-encompassing discussion of the industry present and future, the #FUTURE50 panel lineup wouldn't be complete without an expert-driven talk on the second-largest beauty market: China. Home to some of the most innovative brands and retail concepts, the region remains an intriguing landscape, but with slowing growth and struggles for international brands, growth doesn’t come easy. John Cafarelli, President of BeautyMatter, spoke to GABBY YJ C., President of Global Expansion, Florasis; Xiaofeng Gu, Head of Jing Intelligence, Jing Daily; and Charles Denton, Chairman of ERNO LASZLO, about the realities of entering and prospering in an increasingly competitive market, which is set to hit $96 billion by 2027, according to McKinsey & Company. Discover the key takeaways: https://lnkd.in/eXMT5PUu #BeautyMatter #beautyindustry #beautybusiness #china

🏮Understand the Chinese Guochao trend 🇨🇳 The cultural movement known as Guochao is reshaping consumer preferences and challenging the dominance of international brands in China. Our latest article delves into the significance of this phenomenon and its impact on businesses operating in the Chinese market. 👉 Read the full article here: 🔗 https://lnkd.in/dkpRESKP #Guochao #FashionTrend #ChinaBusiness #ConsumerBehavior