Pucker Up 💋 Our latest blog on the "Lipstick Effect" at play in China 💄 🇨🇳
About us
YASO is a next generation solution for ambitious brands looking to sell directly to Chinese Gen Z consumers through the power of social commerce. Our tech-enabled solution provides market entry and brand acceleration options for emerging category-leaders who otherwise would find the complexity of China prohibitively challenging. Find out if China is right for your brand - visit www.goyaso.com
- Website
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www.goyaso.com
External link for YASO
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2022
- Specialties
- Social Commerce, Ecommmerce, Tech, China, Retail, D2C, and Clean Beauty
Locations
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Primary
Get directions
London, GB
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Get directions
Shanghai, CN
Employees at YASO
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Will Neale
Founder | Investor
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Chris Vernicek
Partner with early stage DTC brands to grow a household name. Strategy for the most influential minds in beauty, health, and fitness. Founder @…
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Will Martin
Founder and Director at Portfolio Ventures
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Will Brooks
Founder @ Portfolio Ventures, supporting & investing in early-stage tech companies
Updates
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Our new blog on the niche fragrance market in China. If you've got ambitions for "salon scents" status, follow these tips and ride the fragrance wave 🌊 🇨🇳
Salon Scents: 3 Tips for Riding the Niche Fragrance Wave 🌊
YASO on LinkedIn
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Our latest blog post on the regional subcultures across China, and how beauty brands can tap into them 🇨🇳 💄
Chic in China: Unveiling 4 regional subcultures for growth-minded beauty brands
YASO on LinkedIn
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Our latest blog post on the link between beauty and sport in China
The unlikely, but unsurprising marriage of beauty brands and sport in China
YASO on LinkedIn
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Happy 1 year (well 14 months) anniversary to two of YASO's absolute superstars. Emma Simeng Zhou 周思蒙 - Our China GM & Effie Chen - Our BD Lead They have been instrumental to our growth over the past 12 months, and any Brand, Partner or Supplier who has dealt with them only has good things to say. Thank you both, here is to the next 12 months of growth! 🎉
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It was great having our investor, Andrew Sheffield, out in Shanghai to visit our team and operational setup. We are glad he "gets it now". If you are in Shanghai and want to see our setup, please DM Emma Simeng Zhou 周思蒙, our amazing general manager!
That’s a wrap on the most incredible trip to Shanghai 🇨🇳 Some other learnings from my trip: 🌇 Again, the scale. This time it was a beauty conference alongside the YASO team. A two day conference, visited by 500,000 people. Whilst I couldn’t get a photo of this (because it was hosted across 30 airport hangers), this is a conference with the same amount of people as Edinburgh. 💸 Consumer behaviour - payments. Everything, and I mean EVERYTHING(!) is paid for using one of two apps - WeChat or Alipay. Even a street vendor like the one in the photo selling delicious steamed buns for 20p… No cash allowed! 📹 Consumer behaviour - social commerce! At the conference, most stalls were also live-streaming to huge audiences where they were selling products directly to consumers. 🥭 After spotting a store selling durian (the smelly, but delicious, fruit) Effie Chen pulled up a livestream with 26,000 viewers (!!!) all watching and buying durian products. The average home-attendance of my beloved Blackpool FC is about 10,000. We have a long way to go to compete with an audience size of the stink-fruit. I finally get it. I now understand why YASO are signing a new brand every month to access the largest consumer market in the world. I’ve never been more bullish about the size of the opportunity they and their clients face and I feel lucky to be on the journey with them. Thank you to team YASO for being such gracious hosts and showing me this city. Let’s go YASO ✌🏻🚀 Adam Knight James Campbell 甘吉 Jonny Plein Sohail Shaikh Miriam Bray
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This week at YASO we hosted our first event in Shanghai in collaboration with the Department of Business and Trade and Joyce Beauty. "Bringing Niche Beauty Brands to China" was a smash hit and perfectly timed given that the China Beauty Expo is on in Shanghai this week. We even had the pleasure of hosting some of our investors and brands for the event. Well done to the YASO team for putting this together and thanks to those who attended! #China #Brand #Tech #Growth
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YASO founders immersed themselves in Shanghai life for a couple of weeks, working closely with our amazing Shanghai team and bonding over fun team-building activities! 🎉 Adam Knight Jonny Plein #TeamBuilding #YASOTeam
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