Gemma Finch’s Post

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Helping businesses find their voice and grow through authentic and creative marketing

Morning all 😁 today is a press release day as I have four clients with exciting news. So it’s a multiple screen day for me 😂 Nothing bothers me more than people who ‘spray and pray’ with their press releases - media are inundated with irrelevant and boring press releases every day so it’s important to stand out. I use Vuelio as my media database (which all our retained clients then get access to), but I don’t often use it to send press releases as I would rather send a personal email to someone I’ve already made the effort to connect with. Having been through most of the database platforms (some at pretty eye watering prices!), I’m loving this one, the interface is great and the information up to date. All my clients have a curated media database that we work on for them and I take a lot of time researching the publications and the journalists to see what they like writing about and what will be interesting to them. As all of my fellow (and legit) PR bods will agree, if anyone tries to take money off you for a single press release and says you will get coverage (especially without even working on a story for you), run for the hills! That’s not how PR works! #marketing #pr #marketingagency #pragency #digitalmarketing #agencylife

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Fiona Scott

Award-winning no-nonsense journalist, speaker, blogger, media consultant & TV producer/director, addicted to stories since 1982. Connecting you with the right journalists to grow your fans & your brand. BS free zone.

2mo

I totally agree and I apply that strategy too. Send me anything of relevance to the south west! x

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