Gemma Finch’s Post

𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐚 𝐩𝐫𝐞𝐬𝐬 𝐫𝐞𝐥𝐞𝐚𝐬𝐞: 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐤𝐞𝐞𝐩 𝐲𝐨𝐮𝐫 𝐢𝐧𝐭𝐞𝐠𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐜𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲? Let me break it down for you simply; 1. Know Your Why: Understand why you're putting out a press release. 2. Be honest and transparent: Be upfront and truthful in your press release. 3. Keep It Simple: Use language that everyone can understand. 4. Stick to the Guidelines: Follow the established format and style for press releases. 5. Respect Your Audience: Treat the media and the public with respect. Remember, credibility and integrity are essential in PR. By staying true to these principles, you'll earn the trust and respect of your audience and the media. #pr #publicrelations #communicationmatters #pressrelease #honestymatters #credibilitymatters

Back in my journalist days, I felt like a press release referee, sorting through countless pitches each day. It was a juggling act, to say the least! But one thing was clear, businesses of all sizes were eager to get their names out there. If you're looking to earn some free publicity, remember that a good press release is like a well-crafted pitch. It needs a hook, a strong narrative, and a clear understanding of your audience. Don't be discouraged if your first few pitches don't hit the mark. Keep refining your approach, and you'll eventually score a home run! https://lnkd.in/gTQvqmBP

68% of journalists say the press release is still one of the most useful types of content for building earned media coverage and brand equity. But first, you need a news angle. Read when to use and when not in the new 2024 report from Cision. #publicrelations #pressrelease #earnedmedia

"Press Releases don't work!" "No one reads press releases!" "We are not in the 1980s!" These are words from PR agency owners and SEO gurus who either used press releases wrongly in the past or had bad experiences with press releases. Indeed, 97% of press releases that go out on the wire do not earn media coverage. The 3% that do achieve earned media have things in common. These are stories that journalists can work with and turn into an article, an interview, etc. gone are the day's press releases were used for ranking on Google. this is no longer effective. write a press release with a story a journalist can work with, a press release that is not long, boring, and overly promotional. This is how you get that media exposure and credibility you desire. what method have you used to earn media? #media #prrequest #pressreleases

Captain Hook🪝 Post 2 just dropped! 📣 Make sure you are #PR-ready 📣 It illustrates with real-world examples on how the last article’s “Ready-to-launch-and-land PR checklist” can help you avoid missteps (and misallocating resources) 💡 A few pieces of wisdom from the post: “Clear message” cuts a few ways, including being very clear on any claims, implications, or associations in your #messaging that risk trouble in your #product category. Think marketing Miranda: “Anything you say can and will be used against you…” Have someone on your team play aggressive investigative journalist and scrutinize every claim, every term, every ingredient. 🕵️ With a new #brand, #journalists won’t want to focus on you personally until after they know all about your products and see them succeeding on their merits. That buzz must come first. Now, maybe you as an individual can enhance your brand story… if and only if your story is somehow intrinsic to the origin story of the product(s). 🤔 #Media is more visual than ever these days. Having excellent #images to illustrate and promote your product(s) or service(s) is essential before pitching the press. If you give them a great image to use, it absolutely boosts the odds you’ll be featured. (If you have the capacity to give them an #exclusive image or two, that can be even better.) 🖼️ 👉 Read the full piece and subscribe at https://lnkd.in/dYR8Fgx9 ICYMI: Captain Hook 🪝 is the newsletter helping you navigate the #PR trenches to achieve great fortune without having to spend one 💰 Tag someone who could enjoy this read! #CaptainHook #newsletter #media #strategy

Does that headline get you curious? Do the same for your brand! Our free teaser guide reveals insider tips on crafting killer headlines for media releases! 💥 Comment 'Guide' below to download and elevate your PR game! #PRStrategy #MediaRelease #HeadlineMagic

Serviceable content is important for building long-lasting relationships with your customers. It establishes trust and positions your brand as a voice of authority in your industry. The same is true when you work with the media: Our PR team focuses on the needs of the journalist, which is just one way we secure our clients extraordinary amounts of coverage. #pragency #prfirm #publicrelations #integratedmarketingcommunications

Incorporating comprehensive information and expert insights enhances the credibility of your content. Research shows that including specific data and expert opinions can significantly boost the trustworthiness of your message. According to a study by Nielsen, 83% of consumers trust recommendations from experts over advertising. This underscores the importance of incorporating expert quotes to validate your claims and establish authority in your industry. #ExpertInsights #Credibility 🌟 https://bit.ly/3yMUxH0 #CommPRO #PR

We’ve just dropped something BIG on Press Loft... Introducing our brand-new (and highly requested) Expert Quote Database! 🚀 We know how valuable expert insights are, and we wanted to make it easier than ever to share and source them. So, after chatting with brands and media on the platform, and months of work behind the scenes, we're so happy to finally share it with you! Brands and agencies - you can now start setting up your expert profiles ahead of the media launch, putting your expertise front and centre for journalists. As for our media members, the wait won’t be long – you’ll soon have full access to a wide range of expert insights at your fingertips that will help to elevate your upcoming articles 💫⁠ We’re super proud of this feature, and we can’t wait to see it in action! Ready to dive in? Head to the link in comments to log in and be among the first to create your expert profile ⬇️ #expertquotes #pr #mediarelations #journalistrequests

The mindset shift in digital PR: It's not about getting links, but earning them. When your focus is on providing genuine value, journalists and editors naturally trust your content. Authority is built through value, not volume. #DigitalPR #LinkBuilding