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June 15 is World Elder Abuse Awareness Day. The World Health Organization describes elder abuse as “an intentional act, or failure to act, by a caregiver or another person in a relationship involving an expectation of trust that causes harm to an adult 60 years and older”. According to the Alberta Elder Abuse Awareness Council (AEAAC), 1 in 10 older adults living in the province experience abuse within the last 5 years, often by a trusted adult. It’s a concerning statistics that underscores the importance of vigilance and support for our elder community. At GBC, we believe that one abused elder adult is too many and hence why we take this issue very seriously. Financial abuse was the second most reported form of abuse. Our commitment to serving seniors goes beyond financial transactions; it’s about safeguarding their financial well-being. Together, let’s ensure our seniors and their families are supported and protected. Join us in this mission to #BuildABank that cares deeply about our elders. To learn more about how GBC is protecting our seniors, click here: https://lnkd.in/d_wWGabe #WEAADJune15 #ProtectOurElders #WEAAD24 #RightsDoNotGetOld

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