General Motors Africa & Middle East’s Post

There's something quite unique with the battery sales process, one doesn't buy a battery until forced😃... battery isn’t planned during Dhanteras purchase, nor it’s part of monthly kirana list.. apparently, battery neither is a perfect white good nor a hardcore FMCG, and definitely not an impulse purchase...hence different Marketing strategies, unique ATL/BTL, influencer motivation campaigns , dealer loyalty programs, mechanic training camps, customer service camps...what not? But above all, perhaps brand positioning, product placement and after sales service matter the most.

AUTOMOTIVE MARKETING: A METHODOLOGY TO ASSESS & OPTIMIZE MARKETING SPENDING FOR OEMs. German consultancy Berylls by AlixPartners has developed a method to benchmark OEM marketing spending and its results. Their presentation also includes a comparing analysis of 2022 vs. 2023 advertisement spending of OEMs with activities in Germany and of the results obtained. Interesting read - which seems to confirm one more time that spending more does not automatically translate in increased interaction with future customers. #autosales #carsales #vehiclesales #vehicleregistrations #carmarket #newcarmarket #market #marketsegments #segments #segmentleaders #consumer #consumerbehavior #buyingbehavior #ev #evs #bev #bevs #electricvehicle #electricvehicles #electricmobility #emobility #greenmobility #sustainablemobility #urbanmobility #smartmobility #futuremobility #newmobility #mobility #automotive #automotiveengineering #automotivetechnology #automotiveindustry #innovation #technology #marketing #advertisement #PR #b2c #b2csales #onlinevisits #onlineinteraction #onlineadvertisement #online #legacyOEM #outlook #2024outlook #germany #bundesrepublik #deutschland

Multinational tire manufacturer The Goodyear Tire & Rubber Company has announced an expansion to Natalja Voronova’s role at the company, making her the new regional marketing director for ASEANZ, adding ANZ to her scope. In an exclusive conversation with MARKETECH APAC, Voronova stated that her new role consolidated ASEAN and Australia/New Zealand (ANZ) into 1 cluster with a total scope of 8 markets, which is strategically important and well-positioned to capitalise on the broader growth opportunities for Goodyear in Asia. “Australia is a very exciting addition, being one of the biggest markets in Asia with developed carpark and strong Goodyear brand equity. It presents great opportunity for us to promote cross-country collaboration, best practice sharing and stronger marketing synergies within the cluster," she said. #leadership #marketing #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Explore the marketing strategies that keep Honda ahead in the automotive race! 🚗 Discover how they maintain their leadership position in a competitive industry. #Honda #Automotive #MarketingStrategy https://lnkd.in/gJkKifba

A New Paradigm in Automotive Marketing

A New Paradigm in Automotive Marketing

𝗧𝗵𝗲 𝗺𝗮𝗴𝗶𝗰 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗺𝘂𝗻𝗱𝗮𝗻𝗲.. Working in industries often tucked away from the media limelight, one is constantly left yearning for more in terms of a marketing budget, which naturally drives involvement in other aspects of the business. However, this limitation has proven advantageous in my career, as it has helped me develop frugal strategies for positioning the brand or product. Often, the term ‘marketing’ is misconstrued as ‘advertising,’ overlooking the breadth and depth of the function that extends across various aspects such as product, process, and distribution. Additionally, marketing serves as the key custodian for the ‘customer experience’ (CX). In 2019, we sought to establish the process supremacy of Daimler Buses India in a unique manner. Our goal was to create a factory tour for key customers and prospects (not a groundbreaking idea!?). We meticulously designed the flow to allow users to experience the precise processes and zero tolerance in manufacturing. The tour, lasting approximately 2.5 hours, concluded with a meal at the staff canteen. The entire pitch for this factory tour emphasized the notion that ‘engineering is boring. Just witness how our buses are made.’ This ‘mundane ’ness resonated well, and the factory tour became a year-round staple.

It’s had to revise projected unit sales figures down from 7,000 annually because of the economic climate, Australia’s competitive, nuanced automotive market and changing EV regulations, and it’s faced early challenges with product reliability globally and a digital sales process locally. But the team behind Volkswagen-owned Cupra are sticking to their ambitions of becoming a design and performance-led brand either loved or hated by consumers – never just liked. Cupra’s global brand chief, Ignacio Presto, EVP of sales and marketing, Sven Schuwirth, and Australian director, Ben Wilks, share the inspiration and story behind the latest car brand on the Australian block, how they’re balancing brand distinctiveness and design with local flavour, commercial setbacks thus far and the tribal community and performance play they’re executing to win over a nuanced set of younger-than-average car buyers who still enjoy driving, not being driven. SEAT S.A. Volkswagen Group Australia

Nissan Motor Corporation aims to end FY2024 with a 6.2% retail market share, execs told dealers at regional meetings in Orlando, Fla., Boston and Dallas this week. The Japanese brand had a 5% share at the end of FY2023. "The message is the car is the star. [Nissan is] looking at product driving them out of the woods," said a retailer, one of several interviewed who requested not to be identified discussing the content of the internal meetings. The product push will be fueled by a renewed marketing effort that moves on from Nissan's celebrity-driven advertising. New commercials will emphasize vehicle features and design and the dealership experience. Dealers pressed execs on the lack of aggressive incentives, which they said are required in a competitive market. But management made it clear that Nissan doesn't intend to return to the pre-pandemic days of heavy discounting that hurt brand equity. Nissan's newly minted U.S. sales and marketing boss, Vinay Shahani emphasized Nissan must work harder to improve its brand reputation and consumer consideration. Shahani promised to make Nissan a more dealer-friendly company focused on making good decisions on dealer profitability. "[Shahani] realizes that the connection between the factory and the dealer needs to be simplified. He knows he's walking into a very adversarial situation." Automotive News Cox Automotive Inc.

🚛 Empowering the Backbone of Logistics: Castrol's Pragati Ki Paathshaala Thrilled to see Castrol India's commitment to the trucking community with their groundbreaking initiatives. 'Pragati Ki Paathshaala' is not just a campaign; it's a transformative journey for our unsung heroes – the truck drivers. 🔧 Innovative Upskilling: The hands-on Paathshaalas focusing on driving safety, truck ownership, new technology, and business profitability are a game-changer. Kudos to Castrol for recognizing the multifaceted needs of the industry. 💼 Supply Chain Revolution: This initiative is a testament to the evolving landscape of supply chain dynamics. By providing knowledge sessions on the latest technology and business profitability, Castrol is contributing to the modernization of the logistics sector. 🌐 Digital-First Impact: The evolution of marketing campaigns at Castrol reflects the digital-first era. Leveraging data-driven personalization and adopting a multi-layered approach showcases the brand's adaptability to consumer interactions and technological advancements. 🤝 Sonu Sood's Tribute: Heartening to see Sonu Sood join hands as the campaign ambassador, Recognizing the dedicated service of truck drivers. His involvement adds authenticity and amplifies the reach of this noble cause. Castrol Rohit Talwar #PragatiKiPaathshaala #BadhteRahoAagey #SupplyChainRevolution #MarketingEvolution #TruckingHeroes #CastrolIndia #MarketingTransformations