Genero’s Post

Great to speak with Lara O'Reilly at Business Insider about Private Equity investment in the marketing services sector, and SI Partners Global's perspective on the exits we are likely to see in 2024 and beyond. https://lnkd.in/e9W_5FcZ You can download the SI Partners Global 2024 Private Equity report here for further insight into the acquisition strategies of PE-backed groups, and the companies we believe are ripe for exit: https://lnkd.in/dWtAwmj2

Have followed the issue of Sam's interest in investing in starts ups for years. Now that Canva is a household name with IPO approaching, I was keen to hear how the Hostplus exposure/ investment was going. Sam was happy to provide details. As annual performance results coming out, interesting to see how each fund's different strategies and different leaders play out. #hostplus #canva #samsicilia https://lnkd.in/gm3FSR7Y

How to start: 0k / month I see content creators , freelancers, even non-funded start-ups rushing to make money and land straight in a pile of sh*t. They think people will just pay them 3k/month for a service setup last week, or wonder why their 3 digital products are selling like a vegan Lasagna in June. You have - Zero credibility - Zero audience - Zero money The issue, you've tried to sell to quickly. Here are some truths: 1. No one knows you don't have clients 2. Credibility comes from value, not just testimonials 3. Work on talking to your audience consistently 4. Give away free stuff to build a mailing list 5. Use affiliates where possible to moneytise it 7. Then start selling Why like this? If you sell too early, you end up focusing on winning 1 client, than nurturing many. It's a bad plan and leads to stop / start issues with revenue. If you sell to a small but engaged audience who've enjoyed your free stuff and understand your expertise. Hmm, easier right? and a lot more valuable. The long game always wins.

When your private equity firm has a strong brand in its target industry, you're going to close more and better deals. When that happens, the cost of content marketing is going to be swallowed up in the return. At that point, the conversation will change from, "How do I know if I'm getting a return on this?" to "How can I do more of this?" #privateequity #contentmarketing

Keep in mind. You're not selling an ordinary Trading Algo but: - A quick decision-making system that would allow them (prospects) catch blitzing stocks with massive massive potentials - A relief from the anxiety that comes with overanalyzing market movements - A time-suspender that helps them cut their screen time into bits, with more time to spend on things they love and their families... and without the fear of missing out on important trades. Framing your sales/marketing messages this way changes the perception of your product in the market. Which is what you need to sell big and fast without making bogus claims. #salesandmarketing #Fintech #TradingAlgo #Financialmarketing #Financialcopywriting -

"It’s all about vision and innovation. We’ve built an ecosystem with six distinct companies, each focused on different aspects of the Creator Economy, allowing us to stay ahead of the curve as this space evolves." Our Chief Financial Officer Heena Agrawala shares insider insights with BDO on how Whalar Group is reshaping the global creative marketing landscape through its groundbreaking Creator ecosystem. 🤳⚡️ 🔗 Full article here: https://lnkd.in/g4Yp5Yc4 #WhalarGroup #CreatorEconomy 

In an era where authenticity wins, transparent communication isn't just nice to have—it's essential. Engaging with the community and clarifying our goals isn't just about visibility; it's about creating a shared vision for the future. 🌐✨ Whether you're a techie or not, understanding how these strategies empower ecosystems will definitely spark your interest. Check out the article for some eye-opening insights: https://lnkd.in/eH7PqTnB #RWA

I'm thrilled to be speaking at The Agency Growth Summit 2024! Get ready to be inspired and motivated at the Agency Growth Summit! Join us as we introduce remarkable agency founders who have conquered industry challenges and achieved phenomenal growth. Their inspiring stories will empower you to reach new heights in your own agency. We’ll be covering the following topics: 1- Getting Started - For freelancers that became a small agency 2- Race to ten - What does it take to grow from a solopreneur to a SME 3- Growing up - How did you scale your agency beyond 10 4- SuperScale - Taking the agency to supersize (50+) 5- Exiting - How to successfully exit your agency 6- Inspirational - Founder stories that will get you thinking I'll be talking: Getting organised, Managing a small team needs careful thought but a light touch. Register here: https://buff.ly/3A8rz5u @agency-growth-events #agencygrowthsummit #agencyleader #agencygrowth #agencyevent #growmyagency #agencylife

Every money management firm, from the biggest to the just established smallest, has only limited resources — time and money — to spend on marketing beyond performance reporting. Misallocate and that is time and money that cannot be recovered. Misallocate and it could cost your firm double the time and money to recover from the misspend. Bruce Frumerman explains more in his monthly blog post - click the link below to read. https://lnkd.in/ehSAr7Ye #alternativeinvestments #hedgefunds #capitalraising #assetraising #marketing

What does it take to close a proprietary deal? Three words: Know. Like. Trust. From a marketing perspective, your simple goal should be for prospects to: 1. Get to know who you are 2. Come to like you and what you have to offer 3. Trust that how you've presented yourself is authentic While a lot goes into fostering this perception of your firm, it's easy to fall short in all three areas if you don't implement content marketing. Tactically, creating and promoting content will: 1. Increase your firm's exposure to target prospects 2. Make the case for partnering with private equity 3. Provide social proof that you deliver Know. Like. Trust. That's it. #contentmarketing #privateequity