Whalar

That’s a wrap on an incredible week at Advertising Week NYC! 👏 We were thrilled to take part in two dynamic Creator sessions featuring expert insights from our President of Measurement & Analytics, Gazmend Alushi and our NA President Jo Cronk, alongside GWI's Laura Connell, Michal (Mickey) Galin, Element Human's Hamish McPharlin, and EMARKETER's Jasmine Enberg. Together, they explored the evolving landscape of Creators, consumers, and cultural power. 🌎⚡️ Key takeaways: ⚡ Creators Drive Results: Beyond awareness, creators drive consideration, emotion, and sales. With their unmatched ability to build deep community connections through compelling storytelling, they move the needle in branding, conversion, and long-term business growth. ⚡ Creators & Consumers Hold Cultural Power: Creators shape culture, bringing meaning, community, and relevance to the narrative. Consumers dictate what trends on platforms, and brands must understand each platform's unique cultural influence. ⚡ Measure What Matters: While measuring Creator impact can be challenging, their ability to inspire action outpaces brand-produced content. It’s not just about understanding their reach—it's the quality of that reach that truly drives results. Qualified reach is the key metric that matters. As we look to the future, one thing's for certain - Creators and their creativity are shaping the world we live in—and we're here for it. 🤩🙌 Thanks to all who joined us! #Whalar #CreatorEconomy #AWNewYork24

Meet The CAN Family @TheCANFamily, Week 5's National Football League (NFL) Creator of the Week! 🤩🙌 From trying out for the Patriots cheer squad to hilariously capturing the essence of every NFL fan — from the superfan to the snack enthusiast 🍿 — The CAN Family brings game day to life like never before! 🏈⚡ 🔗Tune in weekly for unforgettable Creator moments & game-day fun: https://lnkd.in/g5Txdhw4 #Whalar #CreatorEconomy #NFLCreatorOfTheWeek #NFL

🚀 The secret’s out—and it’s changing the Creator Economy in a BIG way! 🚀  We’re beyond excited to announce that Whalar Group is acquiring UK talent management powerhouse Sixteenth. By combining Whalar Talent’s expertise with Sixteenth’s influence, we’re launching one of the world’s top 360° Creator talent management companies. 🌍✨ This isn't just an acquisition—it's a transformative step forward in shaping the future of Creator careers. Together, under the Sixteenth name, we're building sustainable, long-term success for Creators with a purpose-driven approach, unlocking unmatched opportunities with the biggest global brands. 🎨🔥 With over 44 managers and 300+ diverse Creators, we’re setting a new standard in the Creator Economy. Headed by Victoria Bachan as President of Sixteenth, this move empowers talent to grow, scale, and thrive like never before. 🌟💼 The future belongs to Creators! 🔗 Learn more: https://lnkd.in/gCTJ_6h2 #WhalarGroup #Sixteenth #CreatorEconomy #TalentManagement #GoodInfluence

🚨 Next week at Digiday's Media Buying Summit! 🚨 On 10/16 at 9:05am, catch our Senior Director of Measurement & Analytics, Kimberly Phan, alongside Owen Sidd, VP of Brand Partnerships at Captiv8, and Eric Dahan, Founder of Mighty Joy Session: The Creator Economy: The Power of Talent & Tech Join us as they dive into how talent and tech are fueling the Creator Economy’s rise, covering everything from Creator discovery and content analysis to the metrics that drive success. 📈⚡️ This is the must-attend session to fuel your brand’s next big Creator move! Details here: https://lnkd.in/gF3fjkSu #Whalar #Digiday #CreatorEconomy 

🚨 Big News! 🚨 Today, #WhalarTalent Tiffany A. Yu, MSc officially launched her book, The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World! 🌍⚡ ️Tiffany breaks down ableism, microaggressions, and how we can all take real action toward authentic allyship. 🤝 From challenging the status quo to creating more inclusive events and workplaces, this manifesto is your guide to building a more Disability-inclusive future! 📚⚡️ Grab your copy and be a part of the movement 👇 🔗 https://lnkd.in/gPu8K4Tm #Whalar #CreatorEconomy #DisabilityAdvocate

We had an unforgettable day at the first-ever Nami Matcha Pop-up at Shopify NY!️ 🤩🙌 With an incredible turnout, the energy was unmatched as guests sipped on refreshing Strawberry Matcha Lattes and got their first taste of the brand's new Hojicha. The day was made by Nami Matcha's extra dynamic founder, #WhalarTalent Ashley Alexander, who mixed, mingled, and served up matcha, leaving fans buzzing with excitement. 🍓🍵️ Huge thank you to our incredible partner, Shopify, for helping us make this happen! #Whalar #Shopify #NamiMatcha #CreatorEconomy

"Today, Creators are more than just content Creators—they are writers, directors, thought leaders, celebrities, and entrepreneurs who are proudly independent, building thriving businesses. There is a reason the industry has shifted from being called influencer marketing to the Creator Economy." In his op-ed for Fast Company, our Co-CEO & Co-Founder, Neil Waller 🐳 breaks down the strategic approach behind Epic Gardening. An inspiring success story driven by Creator Kevin Espiritu that underscores the power of Creators and their ability to go beyond product promotion to build engaged communities that seamlessly integrate with a brand. 💡⚡️ Read more here: https://lnkd.in/gQ-eFt3h #WhalarGroup #EpicGardening #CreatorEconomy 

🎙️🔥 Creators are at the forefront of audio storytelling, which is why iHeartMedia and Whalar Group have teamed up to liberate their voices like never before! 🎙️🔥 Together, we're cranking up the volume in the Creator Economy—unlocking bold new opportunities for Creators and brands to connect, scale, and engage across iHeart’s world-class audio platforms. 🔊⚡️ This partnership is rewriting the rules on how marketers strategically pair Creators with their brands to harness the power of creativity and forge deeper connections with their communities. 🤝 With iHeart’s massive reach and Whalar Group’s Creator-led innovation, we’re paving the way for Creators to extend their impact beyond social media, delivering dynamic content that resonates across iHeart’s vast media network. 🌍💥 The future of audio belongs to Creators—and we’re just getting started. 📱⚡️ Learn more here: https://lnkd.in/gkTXh5_m #WhalarGroup #iHeartMedia #CreatorEconomy 

🚨️ See you tomorrow at Advertising Week NY! 🚨 A️t 10:10am, our President of Measurement & Analytics, Gazmend Alushi, will be joined by GWI's Senior Consumer Trends Manager Laura Connell and VP of Data, Products & Integrations Michal (Mickey) Galin to discuss how combining traditional metrics like reach with cultural impact can help you engage Creators and elevate brand perception! 10:10AM Session: From Clicks to Conversations: How to Build Connections and Engage Your Audience And don't miss our NA President, Jo Cronk, for a game-changing session at 1:20pm on how to navigate growth, opportunities, and impact in the Creator Economy. 💡⚡️ Looking to elevate your creator marketing and make a real impact? Join us tomorrow to uncover the transformative strategies you'll need! 📊⚡ Details here: https://lnkd.in/gywMxZk9 #Whalar #CreatorEconomy #AWNewYork24

Meet #WhalarTalent Evelyn Gonzalez @evelyn_gonzalez‬, week 4's National Football League (NFL) Creator of the Week! From fangirling over the LA Chargers' Justin Herbert to uncovering the ultimate tailgate eats and hanging with the team's MVP pups, Evelyn brings the next-level energy you'll need this season! 🏈⚡ 🔗 Tune in weekly for epic game-day and Creator moments: https://lnkd.in/gZQv7Dhq