Genero’s Post

"Gen Z hate your ads" - this was one of my favourite sessions at NY Advertising Week. The main takeaways - The Gen Z generation won’t engage with traditional ads — they want personalized, authentic content that holds their attention. To succeed, marketers must create 100% opt-in and interactive experiences that consumers WANT to engage with. Attention is the new measure of success. Gaming is emerging as THE platform where time spent with brand is significantly higher (multiple minutes compared to 1.3 seconds on social media), and companies like Lumen Technologies are helping marketers measure attention. With Monetizr, brands can tap into a massive, engaged audience that welcomes branded interactions. Happy to share how brands across CPG, Travel, Entertainment and Automotive industries are capturing attention! 🎮 #CasualGaming #AdTech #Media #GenZ #Gaming #MobileAdvertising https://lnkd.in/d4Dxz8GN

How do you commercialize the zeitgeist? You come to Tiktok. In this excellent whitepaper, The Business of Fashion shares the playbook. Key takeaways: 💡 The platform feeds off and into cultural conversations & builds communities at speed - furthering the sense of digital intimacy. 70% of TikTok users believe TikTok communities have the power to create change in culture 💡 59% of TikTok shoppers reported having tried new products or brands; 30% users come to the platform to search for a brand account. What Brands should do: 📌 Build audience affinity and trust by taking part in trending cultural conversations creating relevant content reimagined through a brand lens. Audiences are primed to learn. Have fun -- The use of light-hearted entertainment and humour is key! 📌 Optimise ad placements by strategically aligning paid-for content with related organic content and test out a variety of formats. 📌 Tiktok has collapsed the marketing funnel: going from "i see it" to "i have it" with 0 friction. Take advantage of the incredible reach of branding formats (Topview, Brand Auction) and the immediacy of TikTok Shop and Video Shopping Ads. Big thanks to those quoted! Kory Marchisotto Matt Cleary

▶ We’re expanding Instagram’s creator marketplace to eight new markets to help more brands and creators work together on partnerships. ▶ We’re testing new machine learning-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns. #instagram #meta #buildingthefuture #machinelearning #facebook #creators #recommendationsystem #branding #brands

Today we announced we're making it easier for brands and creators to collaborate on Instagram, with the launch of Instagram's Creator Marketplace across Australia and New Zealand. 80% of brands use creators as part of their marketing mix, however they've told us it can be challenging to source creators for partnership ads. So, we’re excited to begin testing our brand new, machine learning-based recommendations that use Instagram data to help brands more easily discover creators who are the best fit for their campaigns. Check out how it works below. #instagrammarketing #instagram #creatorseconomy #creators #creatorscommunity #meta https://lnkd.in/dpVu2yaa

Let's say you have a brand awareness goal and you want to run some ads on Meta. What objective should you choose? 🔍 Reach or Ad Recall Lift? Reach is often the go-to. But here's the thing: 🎯 Reach is all about getting your ad in front of as many people as possible, as cheaply as possible. The focus is on volume, so the system will serve your ad widely, often in less impactful placements, just to maximise reach. While you're reaching a lot of people, many of those impressions might not leave a lasting impact. 💡 Ad Recall Lift: If your goal is for people to remember your message, Ad Recall Lift is often the smarter choice. Instead of just maximising how many people see your ad, it focuses on who sees it, targeting those more likely to remember your ad. This means your ad is being optimised for quality impressions that actually stick with your audience. Why Ad Recall is often Better: Considers Passive Engagement: Ad recall lift takes into account metrics like dwell time—how long someone lingers on your ad. It’s not just about whether the ad was seen, but whether it had a chance to make an impact. Prioritises Meaningful Impressions: The goal isn’t just to rack up views but to create impressions that lead to better recall of your brand’s message. Budget-Friendly: For those working with smaller budgets, ad recall lift ensures that every dollar is spent on impressions that are more likely to count, rather than just chasing broad exposure. 🔒 Trusting Meta: Choosing ad recall lift does mean trusting Meta's methods for measuring and optimising these impressions. Meta takes this seriously though, and has published heaps on how they do it. If you want more details, hit me up in the comments. In short, while reach is fine, if you want to make an impression that lasts, go with Ad Recall Lift.

Brand videos vs UGC for premium brands 🤔 There is a real opportunity for premium brands to move into the UGC space - following brands such as YSL, Cartier and Aston Martin to name but a few. But be careful... UGC doesn't just mean 'unboxing.' There are many of creative ways to entertain on platforms such as TikTok, providing a perfect balance between brand elevation and showing a different side to your brand. A user-centric side. Those stealing the show are brands who can build their story with a blend of standard brand-focused content, with 'real' users of the products telling their brand experiences through their own eyes. We're building something just like this for a client as we speak and will add a link in the comments once live to serve as an example. Be brave and let the reigns go a little. ----------------------------------------------------------------------------------- Are you struggling to get a ROAS higher than 3 from Meta or TikTok? We build and test hundreds of ads for premium brands targeting high-net-worth individuals every week. Click here to book a chat with me and i'll talk you through the recent winning ad formula: https://lnkd.in/exWtwpaU -----------------------------------------------------------------------------------

Brands have flocked to TikTok for their creator marketing campaigns, and their efforts are paying off. According to a new report from CreatorIQ and TikTok, the top 100 brands advertising on TikTok have generated almost $12 billion in earned media value over the past year, with 286 billion impressions and 12 billion engagements. Check out insights from the report at MediaPost to find out how the top-performing brands have found success: https://lnkd.in/gPBmU3Nt

The worst mistake we’ve seen DTC brands make 👇🏻 (After scaling 100+ brands) Not diversifying your creatives ❌ You’re not just competing against your direct competitors… But with the entire Internet in the battle for peoples’ attention. Multi-dimensional creatives are a necessity today, not a ‘good to have’. You need the right balance of brand-led and performance-focused content. Different things work on different platforms. Adapt accordingly… (If you’ve tried running META creatives on TikTok, you know what I’m talking about). You HAVE to be on multiple platforms. It doesn’t matter if you have a million followers on one platform if you have 0 on others. Customers will view it as a red flag and trust you less. Different customer segments prefer different ad types. People like to consume information in different ways. Some may be more open to high-production, where others may connect deeper with UGC. So cover all your bases. 📣 To unlock new lines of revenue and new audiences: → Be omnipresent → Never blindly repurpose content → Diversify your creatives (statics, UGC, high-prod ads) Want us to help you scale your DTC brand with effective strategies like these? Find us at Hambi Media!

What I sometimes experience working with solopreneur brands (and sometimes even with well-established brands) is the lack of understanding between a CREATIVE CONCEPT and a CREATIVE SOLUTION Let me explain what I think by that. So we all know Meta Ads are getting more and more expensive. The competition is becoming plenty and the winners are usually those brands that follow the data and dare to have fun. Good Marketers know well which Ad Creative Concepts CURRENTLY convert the best. But sometimes it is hard to almost impossible to convince the clients to play along. "Nah, my brand doesn't do stuff like that" or "But isn't this too cringey? I want to punch her" or "We don't want to look like a cheap brand" etc. etc. etc. I believe that this challenge usually comes from the lack of differentiation between what a Creative Concept is versus a Creative Solution. For example: If you show your client an Ad example that showcases a "UGC Problem-Solution" concept - they will only see the ad that you are showing them. They will see what the influencer looks like, how he or she speaks, what they are wearing etc. Those are all highly subjective points that may or may not align with the brand's tone of voice and identity. What to focus on: Instead of discussing a specific ad in question (the script, the acting, or the quality of footage), you should together try to ENVISION the CONCEPT working FOR YOUR BRAND. Creative Concept is the BIG IDEA. It's the overarching theme that guides your campaign. It’s THE WHAT you decide to say to your audience, the story you choose to tell. Creative Solution is how you bring that concept to life. IT IS THE HOW. By distinguishing these two, you can help your clients steer discussions away from subjective elements of specific examples and towards how a concept, properly executed, can be tailored to enhance ANY brand’s unique voice and goals. This approach helps align strategy (the concept) with execution (the solution), paving the way for more compelling Ads that will probably convert better :) #GrowthMarketing #MetaAds #CreativeStrategy #FacebookAds

⭐ Social Accounts We're Loving! ⭐ This week, we’re focusing on the cozy aesthetic of homewear brand Hommey on #Instagram. Why does their content work? Hommey has nailed their key content pillar of premium UGC, positioning their brand of robes as 'the' must-have piece for those in the know. The brand also regularly collaborates with creators who are just the right fit - they select creators who have a complementary style and aesthetic, leading to authentic and engaging content pieces that suit their feed and resonate with the customer. Who are you loving on socials at the moment? Share your favourite accounts with us below. #socialmedia #UGC