Global Communications Manager at System1 Research | Equipping marketers with creative confidence
Fashion ads tend to fall into the ‘sea of sameness’ trap, with a saturation of product focussed, flat and celebrity endorsed campaigns… 🌊 In the UK, fashion performs modestly for long-term business potential, as measured by System1’s Star-Rating ⭐️ There’s a huge opportunity for brands to drive competitive advantage and stand out on emotion - Marks and Spencer, Barbour, The TJX Companies, Inc., The Very Group and Vinted are just a few brands already paving the way and standing out on long-term and short-term effectiveness. If you want to learn more about how you can tailor your strategy for fashion-forward advertising impact, make sure to download System1’s “Style Stars” or reach out to a member of the team. Link - https://lnkd.in/eHJri6st 🔗 #advertising #marketing #fashion #fashionadvertising
Is brand-building making a return in the fashion industry? While fashion advertising often falls into the trap of being overly product-focused, relying on celebrities for their star power alone, or using flat, abstract studio settings, our latest thought leadership piece, “Style Stars: Fashion-Forward Strategy for Long-Term Growth,” shows that this isn’t always the case. Many brands are already breaking away from these conventions with distinctive, emotion-driven creatives that are attracting consumer attention within the industry. For actionable strategies and global examples of fashion brands achieving both long-term and short-term commercial growth, download the full report through the link here: https://hubs.la/Q02J56Gx0
