Rat für Formgebung - German Design Council’s Post

Unlocking Insights from Art Basel's Journey: Lessons for Luxury Brands! I was thrilled to dive into the world of Art Basel's evolution and its dance with luxury collaborations because there are many lessons we as small luxury brands can learn from this powerhouse: Think Long-Term Commitment: Art and luxury aren't sprint races; they're marathons. Art Basel's knack for predicting trends and building legacies teaches us the value of sticking around for the long haul, not just chasing short-lived trends. Connect Culturally with Creativity: Luxury brands, listen up! Art collaborations aren't just about trends; they're about culture. Meaningful partnerships connect brands with culture shapers. So, think beyond the runway; think about artists responding to the world around them. Create Projects with a Legacy: Luxury brands, ask yourself: Does your project have a life beyond the event? Art Basel's rendezvous isn't a one-night stand; it's a commitment to lasting experiences that empower artists and resonate with new audiences. Build Trust, Especially with VIPs: Art Basel's VIP collectors trust it like an art compass. Luxury brands eyeing ultra-high-net-worth individuals, take note: Trust is built over time. Serious commitment, serious collaboration, and serious impact - that's the key. Start Early, Connect Often: Art Basel isn't just for elite buyers; it's grooming the next-gen too. Luxury brands, start those relationships early. Consider the lifetime value of customers. It's not just about one purchase; it's about a journey. Mix and Match Industries: Saint Laurent + Madonna at Art Basel? Now that's a combo! Multi-industry collaborations create a ripple effect, attracting diverse audiences and creating cultural buzz. Luxury brands, think beyond your comfort zone. Art Fairs: Where Brands Meet Consumers: Art fairs like Art Basel aren't just events; they're meeting grounds. They introduce brands to consumers authentically. The footfall and media coverage are golden opportunities for brands to make a lasting impression. Beyond Events: Explore, Expand, Evolve: Art Basel isn't just a one-time affair; it's exploring year-round connections. Luxury brands, think about expanding beyond events. Leverage your brand power through various channels, get creative, and explore new markets. #luxpreneurs #artbasel #luxuryinsights #luxurybrands #luxurybusiness So luxpreneurs, are you ready to paint your masterpiece? https://lnkd.in/eRB-Gtga

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- Immersive journey. Our city of Milan is full of initiatives, with hardly a week passing without something interesting to discover. Living here is easy; just step out the front door and explore. Many things happen across various sectors, and retail is certainly one of the most visible and accessible. The prestigious Swiss luxury watchmaker Audemars Piguet continues to enhance its presence in Europe's top shopping destinations by opening owned stores, and Milan was a natural choice following Zurich, Munich, Amsterdam, and Hamburg. These spaces, which have a look and feel between a store and an apartment, are named AP House. They are rather large and exude refinement and warmth to offer an experience that becomes an emotion when purchasing a watch of this caliber. Led by the Lissoni & Partners studio, the project occupies five floors in the San Babila area, paying homage to Milan's 20th-century architectural heritage and the design world of the '60s and '70s while respecting the strong identity of the watch brand. 🙌 What’s your take? # 334 RETAIL, Italy 👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. Audemars Piguet, Valentin Bentz, Sylvain Stevant, Leila Mansour-Khedhari, Olivia CROUAN More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- Immersive journey. Our city of Milan is full of initiatives, with hardly a week passing without something interesting to discover. Living here is easy; just step out the front door and explore. Many things happen across various sectors, and retail is certainly one of the most visible and accessible. The prestigious Swiss luxury watchmaker Audemars Piguet continues to enhance its presence in Europe's top shopping destinations by opening owned stores, and Milan was a natural choice following Zurich, Munich, Amsterdam, and Hamburg. These spaces, which have a look and feel between a store and an apartment, are named AP House. They are rather large and exude refinement and warmth to offer an experience that becomes an emotion when purchasing a watch of this caliber. Led by the Lissoni & Partners studio, the project occupies five floors in the San Babila area, paying homage to Milan's 20th-century architectural heritage and the design world of the '60s and '70s while respecting the strong identity of the watch brand. 🙌 What’s your take? # 334 RETAIL, Italy 👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Audemars Piguet, Valentin Bentz, Sylvain Stevant, Leila Mansour-Khedhari, Olivia CROUAN More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

OIn the dynamic field of beauty, innovation merges with aesthetics to create new trends, transforming the industry. A notable trend is emerging with Loewe’s distinctive approach to design and materials. Natural elegance: Loewe has revolutionized beauty packaging by introducing container designs that elegantly combine natural materials and artistic craftsmanship. The use of wood, cork and other organic elements not only brings a touch of ecological luxury but also demonstrates the brand’s commitment to sustainability. The power of sustainability: choosing these materials transcends aesthetics; it is a true statement of intent. The adoption of sustainable container designs highlights the industry’s increased awareness of its ecological footprint. Loewe is at the forefront of this movement, focusing on biodegradability, recyclability and environmental friendliness. A touch of luxury: beauty is not just in the product content; it encompasses the entire user experience. Loewe containers offer a luxurious sensory experience, enhancing the ritual of applying beauty products.. It’s not just about what you apply to your skin, but also the impact you leave on the planet. Choose a beauty that is as good for the earth as it is for you.  . . . #Pujolasos #Pujolasos #Loewe #SustainableBeauty #NaturalElegance #Innovation

#Infocus: Taking a closer look at one of the most influential calendar moments in design and highlighting stand-out brand projects that bravely experiment and rethink how we use materials, textures, and shapes to curate spaces that immerse and intrigue. Porsche’s The Pattern Of Dreams - Inspired by the iconic Pepita pattern from Porsche, art collective Numen/For Use brought their idea of a dream to life with the “Lines Of Flight”. An accessible construction made of delicate cells and single-color nets invites you to climb inside and discover the suspended landscape and its options for connection. In the artists' words: ”Our idea of a dream is an inhabitable utopia. For us, dreaming is a process of self-discovery in which we confront the new and the unknown.” An accessible dream as an experience installation is something we would love to get lost in. Café Rimowa - Once more a surprising collaboration caught our attention. For all needing a caffeine hit, Café Rimowa, a bijou, retro-style espresso bar at Design Milan hot spot Spazio Maiocchi opened its gates during Milan Design Week. Next to tasting a special roast in custom espresso cups, the guests could get a peek at Rimowa’s latest product: a sleek aluminum espresso machine created in partnership with La Marzocco. Again, this proves the trend, that small everyday offerings, such as an espresso can be a small experience of luxury. MiuMiu Literary Club - It doesn’t have to be big and loud, it is the story that makes an experience. MiuMiu proved so with the “MiuMiu Literary Club”, uniting female writers in a panel talk. Originating from Alba De Céspedes’s pioneering neorealist novel “Forbidden Notebook“, the discussion covered keeping diaries, motherhood, the paradox of male authors revealing inner struggles on paper and being celebrated for it, while female writers get sidelined as confessional and more. A brilliant example of a calm experience, driven by context and cultural relevance, resulting in standing ovations in what is considered a highlight during Milan Design Week. #wearemchglobal #experientialmarketing #collaboration #culture #design #creative #events #festival #brandactivation

💫 The luxury industry is being transformed. Among the main features (and values) of this industry, we can find quality, authenticity, exclusivity, and differentiation. However, globalization, the Internet, and other factors have contributed to the growth of the luxury consumer base. The so-called: “Luxury democratization.” As a result, the traditional symbols of wealth and status have become quite blurred. Making it hard for luxury and high-end brands to adjust their marketing strategies, and draw again those distinctive lines that represent luxury. Of course, the first move has been raising the prices of the most coveted items and developing even more exclusive experiences for those clients with higher purchasing power. However, luxury brands should not overlook the #aspirationalconsumer, who is still vital in driving growth and sales despite their lower purchasing power. To appeal to this customer (and others), it's essential to develop specific strategies and invest resources in authentic and meaningful brand experiences that aim to provide another type of luxury: 💎 Cultural relevance. 💎 Exclusive curated content. 💎 Creative excellence. Saint Laurent's new retail concept is a great example to illustrate this concept. 📍 An exclusive bookstore located in Paris, with a selection of rare and exclusive record albums, magazines and books, all curated by #AnthonyVaccarello, Saint Laurent’s Creative Director. 👌 An exceptional #brandexperience that caters to both aspirational and top-tier clients. #Ifyouknowyouknow #saintlaurentbabylon WWD

The Basel Watch Fair in Switzerland is a pinnacle for the watch industry. My first visit, early 2000, was unforgettable, thanks to Mr Xerxes Desai. He treated the team to a mesmerizing seven-course dinner in a castle. The plates, glasses, and cutlery changed with each course, presenting a culinary masterpiece. Mr Desai's words, "If you don't experience luxury, how will you ever design one?" resonated deeply. A visionary who believed in design, his wisdom guided me a decade later when crafting the Heritage Collection. Europe's dominance in luxury exports over the past 500 years stems from a combination of historical, cultural, and economic factors. The Renaissance period marked a resurgence of arts and craftsmanship, leading to a culture that valued opulence. European monarchies patronized luxury goods, fostering a tradition of skilled artisans and craftsmanship. Industrialization further fueled production capabilities and global exploration expanded markets. Today, established luxury houses and a reputation for quality contribute to Europe's continued leadership. Living history is a key element of luxury design as it infuses products with a timeless narrative, connecting contemporary creations with the heritage of the past. By incorporating historical references, designs gain a sense of authenticity and cultural depth, creating a richer and more meaningful experience for the consumer. This link to living history not only adds value and uniqueness to luxury items but also establishes a bridge between tradition and modernity, allowing consumers to partake in a tangible legacy of craftsmanship and cultural richness India's rich history spanning 5000 years presents a unique opportunity for crafting new-age luxury. By drawing inspiration from ancient traditions, intricate craftsmanship, and diverse cultural influences, India can create a narrative of opulence rooted in authenticity. Embracing sustainable practices, incorporating modern technologies, and fostering collaborations between traditional artisans and contemporary designers can redefine Indian luxury. Utilizing historical symbols, narratives, and the country's vibrant cultural tapestry, India can position itself as a hub for innovative, culturally rich luxury products in the new age.  I See Desi, I See Luxury. #design #desi #iseedesi #iseedesign #luxurydesign #indianheritage #handcrafted #indiandesigner

🌐 Engage in an Enlightened Discussion on Aqua Allegoria Guerlain's Packaging Evolution! 🌐 Hello, fellow fragrance enthusiasts on LinkedIn! I've been immersed in independent conversations regarding the recent packaging transformation in Aqua Allegoria Guerlain and would greatly value your esteemed perspectives. 1️⃣ Visual Appeal at the Point of Sale: In the retail domain, aesthetics wield substantial influence. What are your impressions of the Aqua Allegoria Guerlain packaging at the point of sale? Does its allure resonate, drawing in potential customers with irresistible charm? 2️⃣ Impact on Unveiling Ceremonies: A remarkable product merits an equally exceptional unveiling. For those with firsthand experience, does the Aqua Allegoria Guerlain packaging elevate the ceremonial opening, infusing a touch of grandeur? Share your valuable insights! 3️⃣ Sustainability and Packaging Synergy: Sustainability is a paramount concern. In your discerning view, has Aqua Allegoria Guerlain effectively harmonized packaging allure with sustainability goals? How pivotal is its role in the brand's commitment to eco-friendly practices? 4️⃣ Logistics and Storage Precision: Behind-the-scenes, logistics and storage are pivotal considerations. How do you perceive the practical aspects of handling and storing this packaging? Any insights on its efficiency or challenges within the supply chain? 5️⃣ Sophistication/ image: Does this new packaging effectively convey the sophistication inherent to the Guerlain brand? How well does it align with the brand's image of elegance and luxury? 6️⃣ Collector's Series Potential: Considering its unique design, do you believe this type of packaging would thrive as part of a collectible series? Share your thoughts on its suitability for creating an enticing and valuable collector's edition. Let's foster a dynamic dialogue! #AquaAllegoria #Guerlain #PerfumePackaging #SustainabilityInDesign #RetailInnovation #LuxuryParfum #LuxuryFragrance #ESG #Sustainability #PackagingDesign #Sophistication #CollectorEdition #LinkedInDiscussion #luxury #luxo #LVMH #parfum #business #fragrance #packing DM if you prefer.

Creative epicenter. We are at the start of what we can define as the biggest and most important expression of creativity in the world. I will never tire of repeating that, for those in the industry and beyond, this is an extraordinary week with a multitude of things to see, people to meet, and opportunities to seize. Tomorrow marks the beginning of a new edition of Milan Design Week, with events at the furniture fair in Rho and activities throughout the city. The early warm and sunny days of spring host a unique opportunity to view projects, new products, and various activations, featuring major brands, established companies, and new ventures. There's a desire for innovation at every corner, with small to medium-sized entities striving to produce new ideas and large brands investing in design-related projects and lifestyle. The assortment of initiatives is so extensive that just selecting the best ones to see can be challenging. If we see it as a major platform for opportunities and relationships, it's an unmissable event, particularly due to the concentration of creative minds in the industry, as well as from fashion, creativity, and many other fields that make design an essential lever for their products and services. 🙌 What’s your take? # 317 EVENTS, Italy 👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Old Money Designer Brands You know, that effortless look of luxury and sophistication that seems to have been passed down through generations of wealthy families? Knowing the key designer brands that epitomise the Old Money style is crucial. Check out the link for more inspiration. https://lnkd.in/eF87UkAj #richmenlooks #richmen #menstyling #mensfashion #oldmoneybrands #luxury #businesscasual #smartcasual #thevou