getabovethefold.com | Programmatic Media Experts’ Post

Why is CTV a good option for marketers? For starters: 📍CTV uses household-level targeting based on IP address or device ID and this privacy-compliant data enables more sophisticated ways of reaching target audiences. 🍪 Unlike traditional digital advertising, CTV delivers relevant ads without relying on third-party cookies. Goodbye, cookies. Read more here on the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising. https://bit.ly/3vUSO0K #CTVmarketing #IPaddress

Brands and agencies are gearing up to tackle privacy concerns and navigate the cookieless environment. One promising avenue that stands out is Connected TV (CTV). Offering precise targeting, enhanced engagement, and comprehensive measurement, CTV presents advertisers with a valuable opportunity to connect with their target audiences effectively.

How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising. A campaign paired contextual targeting data with IRIS. TV’s private marketplace to reach young men in specific regions of the U.S. #CarlsJr #AI #CTVadvertising #ContextualTargeting #IRSTV #Marketing #Campaign #InStoreVisits https://lnkd.in/dUvmxMtj

In the U.S. last week, Nielsen's Gracenote launched Contextual Video Data to optimize ad targeting on connected TV. Given the quality of Nielsen's Gracenote metadata in Australia this represents an exciting opportunity for Advertisers and their Agencies here locally! - Offering brands greater precision with their CTV buys! - A better CTV experience for consumers with advertising relevant to the content! - A standard taxonomy which both sellers and buyers can rely on! Exciting days ahead for @Nielsen @Gracenote

Improved targeting, measurable results, and cross-device integration make CTV a crucial channel for advertisers looking to maximize ROI in a rapidly evolving digital landscape. This article explains in a very educational way why CTV is a must. https://lnkd.in/dqiU89WA #CTV #programmatic #digitaladvertising

Are you ready to ride the #CTV wave? Connected TV is on the rise with 92% of US households reachable by CTV programmatic advertising, and CTV ad spending is projected to surpass $38 billion by 2026. However, the approach faces challenges including limited audience data and ad inventory constraints. Learn how contextual advertising overcomes these obstacles and improves CTV targeting effectiveness by providing non-intrusive, interest-based ads. Read more: https://lnkd.in/eVZG_TEh #AdTech #AdTechTrend #ConnectedTV #CTVAdvertising

Great insight here! Through an outcome-based lens, advertisers can better navigate a fragmented media landscape and leverage programmatic CTV to secure high-quality placements, enhance targeting, and drive measurable results. Advertising #CTV #Programmatic

Are you ready to ride the #CTV wave? Connected TV is on the rise with 92% of US households reachable by CTV programmatic advertising, and CTV ad spending is projected to surpass $38 billion by 2026. However, the approach faces challenges including limited audience data and ad inventory constraints. Learn how contextual advertising overcomes these obstacles and improves CTV targeting effectiveness by providing non-intrusive, interest-based ads. Read more: https://lnkd.in/gnpiQzAF #AdTech #IndustryTrend #ConnectedTV

Maximize your #OTT & #CTV ad impact! 🎯 Check out these 9 essential tips for targeting, platform selection, and creative best practices. Unlock data-driven insights and craft personalized experiences to boost your advertising strategy. 🚀📈 👉 https://lnkd.in/gjWkAvSY #AdStrategy #ProgrammaticAdvertising #AdAgency #DigitalMarketing #VideoAdvertising #VideoAds

Are you ready to ride the #CTV wave? Connected TV is on the rise with 92% of US households reachable by CTV programmatic advertising, and CTV ad spending is projected to surpass $38 billion by 2026. However, the approach faces challenges including limited audience data and ad inventory constraints. Learn how contextual advertising overcomes these obstacles and improves CTV targeting effectiveness by providing non-intrusive, interest-based ads. Read more: https://lnkd.in/gx24tkGY #AdTech #AdTechTrend #ConnectedTV #CTVAdvertising