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Elevate Your Advertising Strategy with CTV! From precise targeting and cost-effectiveness to easy attribution tracking, CTV offers a range of opportunities that can transform your brand's reach and engagement. Curious to learn more? Check out this great read from the ANA on the benefits of CTV advertising: https://lnkd.in/eM5ejhSY #adagency #digitalmarketing #engagement #ctv

“Where are our ads actually running?” There is a serious lack of transparency when placing #CTV buys programmatically through demand side platforms. Unknown site lists and resold inventory often produce lackluster results. So how do you avoid it? With Kargo ‘s hand curated marketplace, you never have to worry about where your ads run in the wild. Simply whitelist and/or blacklist channels from a robust and fully transparent list of premium-only publishers. The best part? Leverage show & content level contextual targeting + unlock added value measurement studies from partners you can trust. Have you explored premium SSP partners in the past? #AdTech #programmatic #ctvadvertising

Did you know? 62% of advertisers are transitioning their ad spend from digital, #socialmedia, and #lineartv to #ctv and #ott. CTV's promise of precise targeting, personalized ads, and proven effectiveness are driving this change. Read more in this article 👇

Are your #CTV campaigns optimized to their max potential? In this post, we cover the best practices for #CTVadvertising, from effectively planning, to targeting, to measuring campaigns in today's #DigitalAdvertising landscape http://ow.ly/Pn3J50Nkg6m #adtech #BasisTechnologies #connectedtv

Now live on Association of National Advertisers! Read my thoughts on how advertisers can make a big impact on the biggest screen in the living room 💡 📺 https://lnkd.in/dntNhTbW #ctv #video #advertising #adtech

Discover how Connected TV (CTV) is revolutionizing ad campaigns with verified identify targeting. With solutions from The TradeDesk, we're helping to lead the charge in delivering targeted ads across CTV and other formats. 🔍 Verified data is key: 44% of advertisers agree it's vital for CTV campaigns. 💡 CTV offers authenticated engagement, ensuring your ads reach the right audience. 📊 Leveraging first-party data? You're in good company – 60% of advertisers are on board. 🔒 Concerned about cookie deprecation? Fear not! The Trade Desk's UID 2.0 Solution has you covered. https://lnkd.in/d3HKwgdF Join us in shaping the future of advertising – where personalized, data-driven campaigns make all the difference. Contact us today to elevate your ad strategy with CTV and beyond! #AboveTheFold #CTVAdvertising #ProgrammaticMarketing #TheTradeDesk

Discover why Simpli.fi's Programmatic Guaranteed CTV is revolutionizing digital advertising. This new solution from Simpli.fi offers premium ad inventory on top platforms like AMC Networks, Samsung, and more, ensuring your ads reach the right audience with precision. Say goodbye to inventory shortages and fluctuating prices—secure your media plan with guaranteed delivery and advanced targeting capabilities. Boost your campaign effectiveness and ROI with this guaranteed approach. Learn more about how you can stay ahead during high-demand periods like this upcoming political season. #Simplifi #ProgrammaticGuaranteed #DigitalAdvertising

Big Screens mean Big Wins for Advertisers! 🏆 💫 💥 Kargo's Brittany Spicer (Bobo) explains how Direct-to-Glass campaigns combine the power of TV's attention grabbing properties with advanced digital targeting to deliver maximum results. Read more on Association of National Advertisers and take your CTV campaign to the next level. #ctv #ctvadvertising #marketing #adtech

📺 🌟 Connected TV (CTV) advertising? Connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities, and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. Learn about the benefits, challenges, and most effective strategies for CTV marketing and discover why this direct-to-consumer marketing approach is on the rise. Learn more: https://trib.al/bWNphp9 #ctv #marketing #marketingstrategy #advertising #commercials #digitalcampaign

Vibe.co is an all-in-one, self-serve platform that enables any brand of any size to launch effective CTV (Connected TV) ad campaigns in literally less than 5 minutes. But what makes our platform even more unique is our performance reporting and attribution tools which can tie directly into your analytics platform to see website visits, leads & purchases. Vibe offers several benefits including precise targeting, interactive engagement and the ability to measure campaign performance effectively. My favorite bullet on this article is not to shy away from experimentation - and with Vibe you can set your own budget, campaign timeline, target audience and measure and optimize your campaigns in real-time. This article is a great read!! https://lnkd.in/gBgVcNDH