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🌎 BBC Earth launched a new Minecraft experience this week! 🤝 🦬  After the success of Frozen Planet II on Minecraft, Planet Earth III allows users to play from the perspective of different animals. But why Minecraft? Why not the ever-popular Roblox or the rising Fortnite? 🌿 Minecraft’s natural settings and survival elements make it the ideal game to partner with for a nature-based virtual experience. To the user, Planet Earth’s arctic wolves fit right in. 👥 Minecraft also offers the BBC an active community of users. According to GEEIQ’s recent report, Gen Z spends on average 48 minutes per day on Minecraft. ⛏️ All things considered, 2023 was the biggest year for brands in Minecraft since 2021. Could 2024 see a Minecraft resurgence? To find out, subscribe to our upcoming webinar. Link below 👇

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Learn more about how brands are leveraging virtual worlds here: https://bit.ly/3RNVnsY 📺

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Michael Anav 🎮

CEO @ ReachPlayers| Scaling Integrated Branded Content In Games

9mo
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