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The US Open is serving up more than just world-class tennis this year. It's also showcasing how innovative technologies and F&B offerings are transforming the fan experience. American Express, a long-time partner of the (USTA) United States Tennis Association, is a prime example of how brands are stepping up to the challenge with the "US Open American Express Fan Experience," which include: •Interactive fan zones: Creating engaging spaces for fans to interact with the brand and the sport •Contactless payments: Making transactions faster and more convenient for fans •Exclusive lounges: Providing premium experiences for Card Members •Unique culinary experiences: Offering a tennis-themed ice cream flavor and elevated cuisine in the Centurion Lounge These novel initiatives highlight how venues, sponsors and event organizers are finding new ways to delight fans and keep them coming back for more. #Innovation #SportsTech #CustomerExperience #BrandActivation #EventMarketing #GetListoio https://lnkd.in/gJuEJe9n

US Open Tennis with American Express #shorts

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