Step3’s Post

The Ruling Food Chain's marketing strategies are as captivating as their dishes 🍔. Their emphasis on experiential dining, digital engagement, and personalization sets them apart 📱. By leveraging social media influencers, they create buzz and drive foot traffic 📸. Their loyalty programs and targeted promotions keep customers coming back for more 🎁. Additionally, they excel in creating a seamless omnichannel experience, integrating online ordering with in-store dining 🛒. Through innovative campaigns and menu innovations, they constantly stay ahead of the competition 🚀. Their commitment to sustainability and community involvement further solidifies their brand image ♻️. #FoodChainSuccess #MarketingInnovations #DigitalEngagement #CustomerExperience #OmnichannelStrategy #SustainabilityGoals #CommunityInvolvement 🌟

What do Travis Scott and McDonald’s have in common? Absolutely nothing. However, the fast-food giant’s 2020 campaign with Scott saw some crazy results. The "Travis Scott Meal" was the centrepiece of the campaign. And this move didn't require McDonald's to reinvent the wheel or add new items to their menu. They just promoted Scott’s favourite meal. Alongside the campaign, Scott released merchandise under his label, Cactus Jack. It included McDonald’s-themed clothing, like a burger tie and Egg McMuffin boxers. The results? The campaign flipped the script on McDonald’s sales figures, swinging from a drop in sales to a 4.6% gain in their third quarter. And Scott? He walked away with $20 million, combining earnings from the meal and his merch. Influencer marketing is everywhere. And the biggest brands know just how effective it is. [Image source: Keyhole]

💧 How Stanley Transformed a 110-Year-Old Brand into a $750M Success 💧 Ever wondered how a simple water bottle could generate $750 million in revenue? The iconic drinkware brand, Stanley did just that with their Quencher H2.0. Here’s how: 1️⃣ From Outdoor Gear to Everyday Life Stanley shifted its focus from rugged outdoor products to appeal to busy moms and lifestyle consumers. By introducing stylish, practical designs that fit seamlessly into everyday life, they tapped into a new, powerful market. 2️⃣ Influencer Power Influencers like The Buy Guide and Emily Maynard played a crucial role in the Quencher’s success. By partnering with relatable figures, Stanley gained trust and turned their bottle into a viral trend, flying off shelves and creating massive demand. 3️⃣ Color & Customization Stanley saw an opportunity to offer new colors and customizable options. By focusing on design trends outside the drinkware industry, they connected with fashion-conscious consumers, making the Quencher both functional and stylish. 4️⃣ TikTok Virality Social media was the game-changer. Stanley’s Quencher became a sensation on TikTok, with users showing off their cups in daily routines. This viral marketing drove brand awareness and helped Stanley grow exponentially. 5️⃣ Legacy Meets Relevance Stanley combined its rich 110-year history with modern trends, creating a product that felt both timeless and trendy. Their heritage products regained popularity, while the Quencher became a franchise on its own. Stanley’s success is a lesson in reinventing a brand by understanding consumers, leveraging influencers, and staying on top of design trends. #MarketingStrategy #BrandGrowth #InfluencerMarketing #Stanley #Ecommerce #SocialMediaMarketing #BrandTransformation

Summer time calls for refreshing beverages and energy booster drinks. As the beverage market heats up, I explored the retail dynamics and consumer choices driving innovation in functional beverages. From experiential promotions to collaborations with influencers, brands are adapting to stay ahead. The rise of Indian beverages globally and the energy drink craze are just a few trends shaping the industry. Read my latest article to discover how brands can position themselves for success in this dynamic landscape. #RetailLandscape #ConsumerBehaviour #Branding https://lnkd.in/dhZi_rEU

Being Challenger is the New Black Challenger brands are not the new kids on the block but they have become increasingly important in recent years due to several factors: 😎 Changing Consumer Preferences: Consumers today are more discerning and value authenticity, uniqueness, and purpose-driven brands. Challenger brands are often resonating with consumers who seek alternatives to established brands. 😎Digital Disruption: The rise of digital platforms and e-commerce has leveled the playing field for smaller brands to compete with larger, traditional ones. Online platforms provide easier access to markets and consumers, allowing challenger brands to gain visibility and reach without massive advertising budgets. 😎Evolving Marketing Landscape: Traditional marketing strategies are becoming less effective as consumers become immune to conventional advertising techniques. Challenger brands often employ innovative marketing approaches, leveraging social media, influencer partnerships, and guerrilla marketing to engage with their target audience in authentic and memorable ways. 😎 Niche Targeting: Challenger brands often identify and target niche markets that larger brands may overlook or neglect. By catering to specific consumer segments with unique needs and preferences, challenger brands can establish strong connections and loyalty among their customer base. 😎Disruption and Innovation: Challenger brands are typically more agile and willing to take risks than established brands. They challenge industry norms, introduce disruptive innovations, and offer alternative solutions to conventional products or services, driving overall innovation within their respective industries. 😎 Consumer Empowerment: with access to more information and resources than ever before, consumers have greater power to research, compare, and choose the brands that align with their values and preferences. Challenger brands often emphasise practices, which resonate with today's socially conscious consumers. In summary, the rise of challenger brands reflects broader shifts in consumer behavior, technological advancements, and changes in the competitive landscape. There were already there but their impact is bigger than ever. Challenger brands have emerged as formidable players, reshaping industries and driving positive change in their marketplace. Do you think the brand you're working for can be considered a challenger brand? What might be missing? What is for you the ultimate challenger brand in your category (or not)? Let's have a discussion here, also don't hesitate to get in touch through my mail franck@neon42.com #challengerbrands #brands #neon42 #disruption

Being Challenger is the New Black Challenger brands are not the new kids on the block but they have become increasingly important in recent years due to several factors: 😎 Changing Consumer Preferences: Consumers today are more discerning and value authenticity, uniqueness, and purpose-driven brands. Challenger brands are often resonating with consumers who seek alternatives to established brands. 😎Digital Disruption: The rise of digital platforms and e-commerce has leveled the playing field for smaller brands to compete with larger, traditional ones. Online platforms provide easier access to markets and consumers, allowing challenger brands to gain visibility and reach without massive advertising budgets. 😎Evolving Marketing Landscape: Traditional marketing strategies are becoming less effective as consumers become immune to conventional advertising techniques. Challenger brands often employ innovative marketing approaches, leveraging social media, influencer partnerships, and guerrilla marketing to engage with their target audience in authentic and memorable ways. 😎 Niche Targeting: Challenger brands often identify and target niche markets that larger brands may overlook or neglect. By catering to specific consumer segments with unique needs and preferences, challenger brands can establish strong connections and loyalty among their customer base. 😎Disruption and Innovation: Challenger brands are typically more agile and willing to take risks than established brands. They challenge industry norms, introduce disruptive innovations, and offer alternative solutions to conventional products or services, driving overall innovation within their respective industries. 😎 Consumer Empowerment: with access to more information and resources than ever before, consumers have greater power to research, compare, and choose the brands that align with their values and preferences. Challenger brands often emphasise practices, which resonate with today's socially conscious consumers. In summary, the rise of challenger brands reflects broader shifts in consumer behavior, technological advancements, and changes in the competitive landscape. There were already there but their impact is bigger than ever. Challenger brands have emerged as formidable players, reshaping industries and driving positive change in their marketplace. Do you think the brand you're working for can be considered a challenger brand? What might be missing? What is for you the ultimate challenger brand in your category (or not)?  Let's have a discussion here, also don't hesitate to get in touch through my mail franck@neon42.com #challengerbrands #brands #neon42 #disruption

I worked on the early stages of CACTI Agave Seltzer (Travis Scott's seltzer brand), watching its rise and fall. Here are 4 tips I'd have for anyone interested in building a celebrity brand: 1. The brand should be able to stand on its own. The best celebrity companies clearly are born in conjunction with the influencer and leverage a part of their personal brand. However, they should have their own brand presence and strategy that could live on even if the partner was no longer involved. (SKIMS is a great example) 2. Test, test, test. Just because the brand has a big name attached to it, doesn't mean the product will just do well. The product still has to be GREAT. The best way to do this? Consumer testing. 3. Pay attention to the right indicators. If your branding is good and your influencer is big enough, demand will almost certainly be high at the beginning. Don't get too excited yet... rebuy is the most crucial indicator of success for an early brand. If people aren't buying again, figure out why and optimize. 4. Prepare for instability. Working on a celebrity brand can be immensely unstable. One bad piece of PR and the entire brand could be brought down. Your company is attached to one person that you cannot control. You are putting your eggs in one basket, so make sure it's the right one. Bonus: Celebrity brands are not easy, but they are definitely fun. What’s your favorite celebrity brand? P.S. If you've ever worked on a celebrity brand or big influencer sponsorship, what would you add to this list? #brandmarketing #marketing #celebritybrands

🚀 The Gymshark Success Story This week on Shoptalk by Fam - read about Gymshark's incredible journey from a teen's side hustle to a $1.3 billion powerhouse in just 8 years. Their strategy offers a masterclass in e-commerce success: ⛹️ Visionary pivot to D2C apparel 🤳 Early adoption of influencer marketing 💛 Community-centric approach 📈 Data-driven product innovation 📱 Mobile-first e-commerce 🌎 Strategic global expansion 📣 Memorable marketing campaigns The crown jewel? Their recent "We Do Gym" campaign, redefining brand identity and doubling down on their commitment to gym culture. Key takeaway: With the right strategy, innovative marketing, and deep customer understanding, e-commerce brands can achieve phenomenal growth. What's your take on Gymshark's success? Any lessons you'd apply to your brand? #Ecommerce #BrandGrowth #DigitalMarketing #StartupSuccess #DTC #DTCBrands #Gymshark Read here: https://lnkd.in/eMrgW48R

Creator founded CPG brands. Do they have long term legs or are they destined to rise and fall? I've seen a bunch of conversations circling around the future of PRIME with photos of them on sale to clear through stock which brought me to ask this Q today. Their successes are ultimately down to three things: 1. Product quality and positioning - is it any good? Why do I need this? 2. Category opp - is it growing, trending, shrinking or just a fad? 3. The team behind it - a fraction of which is the creator themselves, you need a serious operation to scale at this level - everything from marketing to ops PRIME's getting a tough time on my LinkedIn feed but I can't imagine how challenging it must have been for the team to manage the backend supply chain to try and keep up with and plan for the demand. Ok, maybe they produced too many and forecast sales were missed in certain markets, but this is still one hell of a success story! Not to forget the growth marketing strategy with influencer and partnerships at its heart, driving scarcity amongst their core demo and doing deals with the FC Barcelona's of this world 🤯 Over $1.2 billion in sales revenue last year, in an energy drinks market that's notoriously very competitive and historically monopolised by Red Bull, Monster and the sports drinks behemoths like Gatorade, Lucozade / GSK etc. Fair f**king play I say! 👏 I snapped this photo of MrBeast's feastibles in Stew Leonard's in upstate New York over Christmas, a brand that also has huge distribution in Walmart; this product in my opinion has less organic affinity and integration with the creator vs what Logan Paul, KSI and team did with PRIME. Does that even matter!? It's going to be interesting to see how it fares over the next 12-24 months. I'll be watching closely. Any creator founded brands smashing it that you think have legs for the long term?? #creators #influencers #cpg #prime #feastibles #mrbeast

Marketing trends we’re loving! 1. Community is key Brands that are killing it right now are all focusing on one thing… community. It’s no longer a word brands include in their list of values, but rather a way of building loyalty and trust with consumers. My favourites are REFY, Gymshark & Odd Muse. 2. Influencer marketing is out… EGC and UGC are in! Long may Sisters and Seekers reign as the queens of EGC. Another personal fav is SheerLuxe. Consumers are loving seeing the behind the scenes of brands, the personality behind the products. We’re also seeing a rise in organic content or UGC as a result of the community focused brand activations that brands are creating. 3. Trend-jacking Incorporating relevant trends into digital marketing and social strategy is now a staple. This is where we’re seeing all kinds of brands enter the field. From Heinz Barbie-que last year to celebrate the new Barbie movie to Duolingo remaining at the forefront of trend commentary, it’s becoming the best way to add your brand’s voice to trending conversations. 4. Brand Activations Brand activations, most notably pop-ups have been taking over the marketing sphere. From REFY’s numerous pop-up events including their iconic LA campaign that featured customers trying their new skin products to the recent Jellycat pop up in Selfridges, brand activations are allowing historically online brands to break out into the physical retail sphere and form those connections with consumers. What marketing trends are you loving right now? #trendjacking #brandactivation #branding #brandmarketing #socialmediamarketing #socialmedia #marketingcampaigns #marketingmanager #socialmediamanager #midlandsmarketers #community #marketingcommunity