Giant Step’s Post

The marketing phrase of the moment is "branded entertainment". If you want to experience entertainment that serves as a unique branding vehicle, entertainment that makes your brand look like art; entertainment designed to engage through creativity, check out stylebranding.com; the leaders in creating original content, fresh daily for your social channels. #digitalmarketing #socialselling #brandedentertainment #vidbits #brandcool

In 2024, marketing experts are placing big bets on long-form content, predicting we'll all suddenly developed the attention span of a goldfish with a PhD. Meanwhile, experiential marketing mavens are all about collaboration, proclaiming says "engagement" like a group huddle to figure out new ways to make ads feel less ad-like. https://lnkd.in/gzT7J6Cs

Seems like the New Year has been quite spiiicccyyy in the #influencermarketing world so far: CREATORS: - it's ok to send media kits and rates - it's ok if the brand isn't a fit for your page - it's ok if the offer doesn't meet your desired rate - it's ok to say no BRANDS: - it's ok to ask for media kits, rates and screenshots - it's ok to send an educated offer to a creator - it's ok if the rates are far apart(from where creator wants to be and where you want to be) - it's ok to test a post out then sign long term At the end of the day, it's the creator's job to make as much money as possible on brand collaborations. It's the brand's job to get the collaboration for the best price with most deliverables. The collaboration will happen when both the creator and brand land on what is a fair deal for both sides.

Great marketing does not consist of: • pretty design • hype and virality • celebrity endorsements • expensive PR placements Case study: The smokeless fire pit brand whose Snoop Dogg ad went viral just replaced its CEO after the failed campaign. Lesson: Great marketing: • generates revenue • speaks to one person • solves a specific problem • generates revenue (cannot be overstated) Anything less, is simply arts and crafts.

The buzzwords in marketing today: "branded entertainment". If you want to see entertainment that is a unique branding vehicle; entertainment that makes your brand product look like art; entertainment designed to engage through creativity, check out stylebranding.com; the leaders in creating original content, fresh daily for your social channels. #digitalmarketing #socialselling #brandedentertainment #vidbits #fashion

Is your marketing strategy speaking directly to your audience, or are you just broadcasting to a crowd? It’s time to shift the focus. Instead of highlighting product features or company milestones, start telling your users' stories. Authenticity isn't just a buzzword; it's the cornerstone of connection. Here’s how to do it: 1. **Identify Your Storytellers**: Look for users who have unique, relatable experiences with your product or service. 2. **Craft Their Narratives**: Work with them to shape their stories in a way that resonates with your broader audience. 3. **Share With Intent**: Distribute these stories through your channels, making sure they reach potential customers who will find them most compelling. By tapping into the power of genuine experiences, you create more than just content; you build a community that's rooted in trust and shared values. It's not just about making a sale; it's about creating a loyal brand advocate. I've personally seen this work for so many different companies. Once we started telling more personal and relatable stories the results were impactful.

🌟 Authenticity Breeds Trust 🌟 At the heart of authentic marketing lies trust. When consumers perceive a brand as genuine and transparent, they are more likely to trust its messaging, engage with its content, and ultimately, become loyal advocates. In a survey by Stackla, 86% of consumers stated that authenticity is a key factor when deciding which brands they support. #sales #marketing #strategy #digitalmarketing #wondermarketing

Lack of engagement can be a major frustration for many business owners. Here are three key strategies to boost interaction on your social media platforms: - Create content that speaks directly to your audience’s needs and interests. - Encourage conversations through questions and interactive posts. - Utilize eye-catching visuals and consistent branding. By implementing these techniques, you can enhance your engagement and build a more connected community around your brand.

Join the ranks of industry giants by mastering the art of impactful marketing campaigns. Engage your audience and build brand loyalty with proven tactics. 🌟📊 #BrandSuccess #MarketingInspiration #AudienceConnection Check out my blog post https://wix.to/qgVfyTa #newblogpost

𝗔𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘃𝗼𝗹𝘃𝗲𝘀, 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗻𝗱 𝗺𝗼𝗱𝗲𝗿𝗻, 𝘂𝘀𝗲𝗿-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴𝗹𝘆 𝗰𝗹𝗲𝗮𝗿. 👴 𝗢𝗹𝗱 𝗦𝗰𝗵𝗼𝗼𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: This method was all about broadcasting a message to a broad audience, essentially "yelling' hoping it would resonate with someone somewhere. The focus was more on the message and less on who was receiving it. It followed a straightforward path: make consumers aware, drive them to purchase, and then hope they become loyal. 🆕 𝗡𝗲𝘄 𝗦𝗰𝗵𝗼𝗼𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Today, it's all about engaging with those who are already brand fans. By whispering to your most loyal customers, you empower them to become brand advocates. Within their own small world. They, in turn, share their positive experiences within their networks. This peer-to-peer influence is often more powerful and effective than traditional advertising because it's seen as more genuine and trustworthy. This visual representation shows us that to connect with today's consumers truly, we must foster authentic connections and leverage the power of community. 𝗪𝗵𝗮𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗳𝗼𝘂𝗻𝗱 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗶𝗻 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝘀𝗵𝗶𝗳𝘁? Let's discuss how we can continue to innovate and lead in this new marketing era. #MarketingStrategy #DigitalMarketing #UserGeneratedContent