Gibson, Inc.’s Post

5* What did you enjoy? Everything! Tea is amazing, the team were brilliant - super interesting and fun time What can we do better? Nothing. Feedback like that after our event with Meg, Benjamin and the rest of the BREWlliant Bird & Blend Tea Co. event with Fountain Partnership fills my heart with joy! Thank you! 🤗 ☕ 🎉 Our next event for brands is with KETTLE Chips, part of Valeo Foods Group in February. We're selling out fast, with ace brands on the list as guests. We'll be talking about: Communication of quality: Communicating the quality of a product can be challenging. Find effective ways to convey the value proposition to potential customers. Overpromising: Striking the balance between highlighting product features and benefits without making unrealistic claims! Competitive positioning: In highly competitive markets, it can be tough to differentiate a product based on quality alone. Identify and communicate unique selling points that sets the brand apart from competitors. Come and join us! Potato pictured for reference...

Life In The Cul-De-Sac Remember when we were teenagers hanging out in the cul-de-sac. We were going to be so much cooler than our parents We'll let our kids do this, do that. We're going to change the world. And then what happened? We raised the worst generation ever, just like every generation before. So…what happened? Absolutely nothing. If we aren't going to hell in a handbasket, it ain't worth goin Every generation thinks it's the best generation ever, only to be considered the worst gen ever by the previous one The same scenario plays out in retail. Frontline store managers think their bosses are out of touch, that corporate is clueless But when we get promoted, we're going to change the retail world. We're going to know what the hell is going on. We're going to make things better And then? Hell in a handbasket. Our store managers think we're just as clueless as those that came before How can that be? The Theory of Deep Understanding postulates The farther an idea originates from those impacted, the less those impacted will embrace the idea The second you are promoted to a field leader roll, you automatically go from the first line of resistance to the last line of acceptance This shift guarantees one thing The cul-de-sac never changes The Illusion of Competence Perception is the truth Mark Branson MBA MSL Join the LinkedIn Audio Event this Friday where you hear leadership like you never heard before (Link in the comments)

The ONE… Last 2 days we had our first cluster leaders meeting for Pricing & Product in Martorell, in our "inspiring" workshop space room.   We targeted some strategic topics…   1.- ONE.Aftersales will be beyond: We are global 🌍 with 5 different Group locations steered from here and working together 2.- The need of being in a matrix approach with a functional and discipline split, will never stop us in the basics: Deliver! 🚀🚀 3.- Pricing and Product will always come together, supporting and working towards the markets   And at the end we got ONE common feeling, we are a team 😊   Thanks a lot to Rainer Haemel Frank Leitner Juan Sánchez Matthias Spahn @SteffenBachmann Sebastian Lotz @NuriaBernad Marco Ortiz Vives @SusanneMirk Dr. Andreas Rücker Mirco Bianchi Kristian Kremer @JiriBonk Nadia Garcia Nassif Lucie Velichová @MarcusOtt Anna Mateos Sabaté   Be #core, be #care, be #ONE  

Last week I held a keynote about success factors in a team for Mondelez Österreich GmbH in Vienna as part of their 2024 sales conference. Every company wants to be successful and to be able to say "we are a winning team!". But what does it actually take to be successful? What are the main factors of success? Why is it not always the team with the best players that is the most successful one? How should you deal with not being successful at times and how can you make sure to come back stronger? #keynote #kleineshausderkunst #salesconference #success #winningteam

Loved the format of this year's conference. If you're a leader in sales or sales operations, you need to be following the Sales Management Association. They're at the forefront of new thinking as we make the shift from using 20th century management mindsets (efficiency and effectiveness) to the future of leading sales. (#empowerment and #engagement)

Are insights professionals at your company treated like order-takers? Wouldn't it be better for them to be seen as strategic partners? There's a journey to get from one to the other. Get access to the Connected Insights Framework from Zappi. Learn how to take your Insights team from transactional to strategic. #connectedinsights

I had a coaching call with someone and they are looking to renew and possibly upsell their partner. Here's a strategy to help the selling center and buying center. The key to enduring success in partnerships is being adaptable. A mentor said, "Once the partnership is signed, we put it in the drawer, and the real work begins." I could not agree more; it's about innovation and problem-solving. Companies' goals, products, and services change all the time. All based trends shift, and consumer (or business depending on the partner's end-user) preferences evolve; companies must stay ahead of the curve. A prime example is the carbonated soft drink (CSD) category, where giants like Coca-Cola, Pepsi, and Keurig Dr. Pepper increasingly focus on zero-sugar products and flavor innovation in response to changing market demands. This shift is a powerful reminder for all of us, especially rights holders, about building resilient, long-term plans with our partners. The core of this strategy? Constant communication and trust. By maintaining open channels of dialogue and fostering a mutual understanding relationship, you can swiftly adapt our partnership goals to tackle new challenges and seize emerging opportunities. This approach ensures that our collaborations remain robust, relevant, and aligned with short-term and long-term objectives. With opportunities for renewal extensions and upsell opportunities. For example, product sampling of a new Coca-Cola or Pepsi Flavor product test they want to do? Crafting partnerships that are responsive to today's needs and visionary in preparing for tomorrow's possibilities. We're here to help. #BusinessStrategy #PartnershipSuccess #SportsBiz #heretohelp 

📖 Harnessing the Power of Storyselling - The Jack Daniel's Saga 📖 At the core of every iconic brand lies a compelling story, and few are as rich as that of Jack Daniel's. 🍃✨ Jack Daniel, known as Jasper Newton Daniel, founded his distillery in 1866 in Lynchburg, Tennessee, making it the first registered distillery in the U.S. But what makes Jack Daniel's more than just a name? It's the story of Jack—a young boy who mastered the craft of distilling whiskey and built a legacy that has endured over 150 years. Jack's method of charcoal mellowing his whiskey before aging gave it a unique smoothness, setting it apart. Today, every bottle of Jack Daniel's carries this legacy, reminding us of the power of maintaining tradition while embracing authenticity. ✨ Storyselling goes beyond storytelling; it's about weaving narratives that build trust and emotional connections. Jack Daniel's exemplifies how a powerful narrative can transform customers into loyal advocates. As you enjoy a glass of Jack Daniel's, remember you're not just tasting whiskey; you're engaging with a rich history and the spirit of its founder. Curious about leveraging storyselling to create a lasting impact for your brand? Connect with us at EQ Consulting International, and let's craft your unique narrative. 🌟 🔗 @eqc_international #JackDaniels #BrandStory #EmotionalMarketing #EQConsultingInternational #LegacyBuilding

If we are connected on here, but we haven't met - hello, I'm leslee dixon. I typically don't yield to the pressure to have a strong presence on this platform for a number of intentional reasons revolving around my daily attention and focus. That being said, if the following resonates, I would love to meet you. I am signing in from Port Gamble S'kallam and Suquamish territory. I work behind the scenes and at the seams as a Fractional Sales Strategist for emergent CPG brands developing in the PNW and Intermountain West. I work with sustainable businesses that are motivated by a call to action and need the right person to ferry them through specific growth phases. My work is grounded by initiatives of food sovereignty and economic justice. I am an innovative problem solver who enjoys solving to complexities. Mother, artist, seed saver, chef, student of the cosmos/macro and biome/micro recognizer of the sacred kinship between beauty and simplicity. Let's make time here: https://lnkd.in/gAVT7Da3 #fractionalsalesdirection #omnichannelstrategy #sustainablebusiness #salesdevelopment #pnw

If you're a consultant, eventually you'll have to "Mary Poppins." ☂ Mary Poppins? If you think about it, Mary Poppins is the first consultant most of us came to know. She flew into the fold, assessed the situation, planned a strategy, choreographed an execution, ensured lasting change, and then floated on to the next job... To be a good consultant, you've got to be a good Mary Poppins. Check out the new blog from Michael T. Beck: 🍿 https://lnkd.in/ghnAmygv #gtm #restauranttech #consulting #sales #marketing #partnerships