giffgaff’s Post

Marketing Beat looks at some of the most interesting purpose-driven campaigns released so far this year: "Just three months into 2024 and we are already seeing businesses, organisations and charities using their ad budgets to make a positive social impact as they place an increasingly greater emphasis on purpose, rather than profit." Which begs the question, "is appealing to our better nature really the most effective way to grab our attention?" 7 brilliant ads, and the balancing act between making an impact and making the audience cringe, examined by Scarlett Sherriff Thanks Scarlett! #purposedriven #datadriven

Storytelling is such an important part of our work experience whether it is about brand, mission or company culture. Relating to and grabbing the attention of donors in our current climate is pivotal and as we approach year end. Network for Good offers some thoughtful approaches in this article to a refreshed year-end strategy that go beyond storytelling. While storytelling will always be a part of engagement, donors could be looking for more case-based/impact information for 2023 year-end. https://lnkd.in/g_4yyump

Have you ever wondered about the power of Chinese online media? In our organization, we dive deep into this fascinating world. We explore topics like YouTube and the billion-dollar industry it has become. Join us and be part of the ever-evolving landscape of online media. #ChineseOnlineMedia #YouTube #DigitalInnovation #OnlineMedia #YouTube #DigitalMarketing

Have you ever wondered about the power of Chinese online media? In our organization, we dive deep into this fascinating world. We explore topics like YouTube and the billion-dollar industry it has become. Join us and be part of the ever-evolving landscape of online media. #ChineseOnlineMedia #YouTube #DigitalInnovation #OnlineMedia #YouTube #DigitalMarketing

Redefining Impressions, Reshaping Impact! Following the success of the launch of Moving Hearts, which amplified the messages of over 8 charities and causes in more than five countries, hitting 3 million impressions, Moving Hearts has set its sights on scaling its sustainability initiatives. Touching on Governance and Environmental initiatives, Moving Hearts 2.0 strives to steer the OOH ecosystem towards a more holistic approach to offsetting carbon emissions for the greater good. Through sustainable advertising, we are not just looking at redefining impressions but reshaping the impact of OOH. Join us as we redefine every impression, reshaping the world one message at a time. #MediaForABetterWorld #MovingHearts2.0 #ImpactfulAdvertising

Have you ever wondered about the power of Chinese online media? In our organization, we dive deep into this fascinating world. We explore topics like YouTube and the billion-dollar industry it has become. Join us and be part of the ever-evolving landscape of online media. #ChineseOnlineMedia #YouTube #DigitalInnovation #OnlineMedia #YouTube #DigitalMarketing

Last year, I had the opportunity to hear Alex Honnold, Naomi Morenzoni, Dior St. Hillaire, and Suzanne L. Singer speak to a room of executives about the Honnold Foundation's Partners' collective work and growing impact. Dior and Suzanne shared stories from impact on the ground— and all of the obstacles facing grassroots leaders on the path towards building an vibrant, thriving, community-led nonprofit. Their call to action? Unrestricted funding, capacity-building support, and amplification are all crucial building blocks to supporting emerging nonprofits and their leaders. Today, we're sharing how the Honnold Foundation's trust-based partnerships have helped leaders like Dior and Suzanne (and their organizations) thrive. Like Alex says in his opening letter: "Supporting grassroots leaders & their organizations can’t just be about a shiny story, a press release, and a check. But it’s not about micromanaging either. It’s about supporting the work, and then asking a simple question: How else can we be helpful”?

Over the past four years, the Honnold Foundation has funded more than 70 projects through our Core Fund, serving more than 200,000 beneficiaries in approximately 245 communities across 25 countries. By the end of 2024, we’ll have invested over $10 million in grassroots organizations around the world, and facilitated additional millions in supporting services. But it’s not just about money out the door. It’s about connections, coaches, communications support, storytelling, amplification, and more— all grounded in trust. Four years into partnering with an ever-growing global community of grassroots organizations, we’re seeing how our trust-based partnerships generate incredible results beyond the original scope of a funding proposal. This year’s Impact Report shares stories, testimonials, and lessons learned as we’ve built and expanded on trust-based partnerships with communities and their leaders around the world. https://lnkd.in/gBJqGwVV

Do you have a capital campaign on the horizon? 🌤️ Whether you’re already in the planning phase or about to get started, we’ve got a FREE guide to help you create a strategic, donor-centric campaign and launch with success. We know how daunting it is to plan and execute a campaign that involves a lot of moving parts. So, we’d love to help you plan yours with ease. Grab the guide now: https://hubs.ly/Q02xk6920

Rushing into Autumn! My latest blog entry has an update on the push-up challenge that I took part in during July, and thinks about the benefits of being part of a group brought together by social media for a common cause. I'm also thinking of how I can better share my updates, and positive messaging.., #newblogpost #DAFT #takeabreak